Tequila Market: By Type (100% Tequila, Mixto Tequila and 60% Tequila), By Application (Corporate Hospitality, Government Reception, Family Dinner and Others) and Geography  

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Tequila Market size was valued at USD 4,943 million in 2022 and poised to grow at a significant CAGR of nearly 4.5% over 2023-2029. Due to rising urbanization and increase in the economic status rising in the popularity of party culture increased the consuming the alcoholic drinks fueling the market growth. Additionally, rising disposable income, an increasing alcoholic consuming population will further boost the market growth. Moreover, the introduction of new tequila products and rising cocktail culture will further boost the market growth. However, decreasing in the cultivation of agave plants, and a rise in capital prices are some of the factors which are expected to hinder the market growth. This report studies market dynamics elaborately to identify the current trends & drivers, future opportunities, and possible challenges to the key stakeholders operating in the market. In addition, the global tequila market report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition. Moreover, PBI analyzed the market to better equip clients with possible investment opportunities across the regions (regional Investment Hot-Spots) and market unmet needs (Product opportunities).

Tequila Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

4.5%

Largest Market

Europe

Fastest Growing Market

Latin-America
Tequila Market Dynamics

Changing in the lifestyle, increasing in the huge number of pubs & clubs and rising party culture. Key manufacturers are concentrating to develop and manufacture better tequila. It is made with the agave plants which are found mostly in the dry lands of Mexico. It 50 to 60% of alcohol. Growing demand for alcoholic beverages during family dinners, official parties and commercials parties Moreover, rising disposable income, and rising demand of alcoholic based beverages will fuel the market growth during the forecast period.

Key Features of the Reports

  • The global tequila market expanding at a significant CAGR from 2023 to 2029 due to increasing party cultures.
  • Based on application, the corporate hospitality segment accounted for a larger market revenue share in 2022 and is projected gain market revenue share over the forecast period
  • Players focusing on innovation of newer products and collaboration strategies to retain market position in the global tequila market.

Tequila Market Segmentation

By Type
  • 100% Tequila
  • Mixto Tequila
  • 60% Tequila
By Application
  • Corporate Hospitality
  • Government Reception
  • Family Dinner
  • Others
By Geography
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

The tequila market size was valued at USD 4,943 million in 2022.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

  1. Executive Summary
  2. Global Tequila Market Introduction
    • Global Tequila Market - Taxonomy
    • Global Tequila Market -Definitions
      • By Type
      • Application
  3. Global Tequila Market Dynamics
    • Drivers
    • Restraints
    • Opportunities/Unmet Needs of the Market
    • Trends
    • Global Tequila Market Dynamic Factors - Impact Analysis
    • Global Tequila Market - Competition Landscape
  4. Global Tequila Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
    • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Year-over-Year (Y-o-Y) Growth Analysis (%)
    • Market Opportunity Analysis
  5. Global Tequila Market, By Type, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • 100% Tequila
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Mixto Tequila
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • 60% Tequila
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Tequila Market, By Application, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Corporate Hospitality
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Government Reception
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Family Dinner
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Others
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Tequila Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • North America
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Europe
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Asia-Pacific
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Latin America
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Middle East and Africa
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Global Tequila Market - Opportunity Analysis Index, By Type, Application, and Region, 2023 - 2029
  2. North America Tequila Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • By Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • 100% Tequila
      • Mixto Tequila
      • 60% Tequila
    • Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Corporate Hospitality
      • Government Reception
      • Family Dinner
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • USA
      • Canada
    • North America Tequila Market - Opportunity Analysis Index, By Type, Application, and Country, 2023 - 2029
    • North America Tequila Market Dynamics - Trends
  3. Europe Tequila Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • By Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • 100% Tequila
      • Mixto Tequila
      • 60% Tequila
    • Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Corporate Hospitality
      • Government Reception
      • Family Dinner
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Germany
      • UK
      • France
      • Spain
      • Italy
      • Russia
      • Poland
      • Rest of Europe
    • Europe Tequila Market - Opportunity Analysis Index, By Type, Application, and Country, 2023 - 2029
    • Europe Tequila Market Dynamics - Trends
  4. Asia-Pacific Tequila Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • By Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • 100% Tequila
      • Mixto Tequila
      • 60% Tequila
    • Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Corporate Hospitality
      • Government Reception
      • Family Dinner
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Japan
      • China
      • India
      • ASEAN
      • Australia & New Zealand
      • Rest of Asia-Pacific
    • Asia-Pacific Tequila Market - Opportunity Analysis Index, By Type, Application, and Country, 2023 - 2029
    • Asia-Pacific Tequila Market Dynamics - Trends
  5. Latin America Tequila Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • By Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • 100% Tequila
      • Mixto Tequila
      • 60% Tequila
    • Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Corporate Hospitality
      • Government Reception
      • Family Dinner
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
    • Latin America Tequila Market - Opportunity Analysis Index, By Type, By Process, Application, and Country, 2023 - 2029
    • Latin America Tequila Market Dynamics - Trends
  6. Middle East and Africa Tequila Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • By Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • 100% Tequila
      • Mixto Tequila
      • 60% Tequila
    • Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Corporate Hospitality
      • Government Reception
      • Family Dinner
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Gulf Cooperation Council (GCC) Countries
      • Israel
      • South Africa
      • Rest of MEA
    • MEA Tequila Market - Opportunity Analysis Index, By Type, Application, and Country, 2023 - 2029
    • MEA Tequila Market Dynamics - Trends
  7. Competition Landscape
    • Strategic Dashboard of Top Market Players
    • Company Profiles (Introduction, Financial Analysis, Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
      • Avion Tequila
      • Familia Camarena Tequila
      • Cascahuin Distillery
      • Hacienda La Capilla
      • El Jimador Family
      • Dos Lunas Tequila
      • Herradura, Zarco
      • Jose Cuervo
      • 1921 Tequila
      • Cazadores
      • Margaritaville
      • Cabo Tequila
      • 1800 Tequila
      • Tequila Arette
  1. Research Methodology
  2. Key Assumptions and Acronyms
  • Avion Tequila
  • Familia Camarena Tequila
  • Cascahuin Distillery
  • Hacienda La Capilla
  • El Jimador Family
  • Dos Lunas Tequila
  • Herradura, Zarco
  • Jose Cuervo
  • 1921 Tequila
  • Cazadores
  • Margaritaville
  • Cabo Tequila
  • 1800 Tequila
  • Tequila Arette

Adjacent Markets