UBQ™ Masterbatch: Turning Waste into a Manufacturing Breakthrough

Introducing UBQ™ Masterbatch: A Game-Changer for Sustainable Manufacturing

On May 29, 2025, UBQ Materials, an innovative materials company known for pioneering waste-based solutions, unveiled UBQ™ Masterbatch a transformative product portfolio designed to revolutionize manufacturing and supply chains globally.

As U.S. landfills are expected to reach capacity by 2036, UBQ Materials offers a powerful alternative. Through its patented process, the company converts unsorted household waste including organic matter and hard-to-recycle materials into a sustainable plastic substitute used in diverse products ranging from flowerpots to construction materials.

Waste Crisis Meets Circular Innovation

By producing UBQ™ Masterbatch, up to 95% of household waste that would otherwise be destined for landfills or incinerators can be diverted and repurposed. In an era of volatile markets and unpredictable trade dynamics, UBQ Materials provides manufacturers with a price-stable, risk-resilient alternative to traditional oil-based resins. Importantly, this material integrates seamlessly into existing production lines, eliminating the need for significant operational changes.

As UBQ Chairman and CEO Albert Douer puts it,

"We’re turning the world’s most difficult waste into a manufacturing advantage. UBQ™ Masterbatch empowers manufacturers to replace virgin, oil-based resins with a fully circular material made entirely from waste without compromising on performance or process. This isn’t just about sustainability; it’s smart, future-ready sourcing."

Global Reach and Powerful Partnerships

UBQ Materials currently operates manufacturing facilities in Europe and plans to establish a U.S. facility soon. Its innovative UBQ™ material is already being used by partners worldwide, including Crescent Garden, with products distributed across the U.S., Europe, and Latin America.

Backed by prominent figures such as former EPA Administrator Gina McCarthy and former EU Commissioner Connie Hedegaard on its advisory board, UBQ Materials is spearheading supply chain transformation and advancing the circular economy. The company’s work with leading brands like Mercedes-Benz, PepsiCo, and McDonald’s further underscores its impact on global sustainability efforts.

Driving Circular Economy Leadership

The European Commission has recognized UBQ’s innovation by awarding a €5 million grant from the Just Transition Fund. This support will accelerate the expansion of UBQ’s sustainable material solutions and help bring products like UBQ™ Masterbatch to market faster.

A Unique Versatile Solution

The UBQ™ Masterbatch stands out for its versatility it can be blended with various polymers and is ideal for processes like injection molding or shaping through molds. Its benefits include easy handling, excellent dispersion, cost competitiveness, and an impressive negative carbon footprint, making it a truly unique offering in today’s material landscape.