Adhesion Promoter Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Silanes, Maleic Anhydride, Titanates and Zirconates, Chlorinated Polyolefins, Non-chlorinated Polyolefins, Other Types), By Application (Plastics and Composites, Paints and Coatings, Rubber, Adhesive, Metal Substrate, Other Applications), and Region Forecast 2020-2031

Adhesion Promoter Market size was valued at US$ 4.3 billion in 2024 and is expected to reach US$ 6.3 billion by 2031, growing at a significant CAGR of 5.7% from 2025-2031. An adhesion promoter is a substance or material that is used on a surface to improve the bonding or adhesion between that surface and another material, usually a coating, adhesive, or sealant. The main goal of utilizing adhesion promoters is to increase the effectiveness and tensile strength of the binding between two distinct materials. The increasing demand for bonding solutions due to advances in material science and technology drives the market. Effective adhesion promoters are essential to ensure strong and long-lasting bonding as new and sophisticated materials are introduced. Furthermore, the rising need to facilitate bonding with composite materials like carbon fiber composites and reinforced polymers in the construction, aerospace, and automotive industries is anticipated to propel the market demand.Additionally, the ongoing development of medical adhesives and bonding solutions for use in medical devices, wound care, and other applications offers opportunities for the use of adhesion promoters in the healthcare sector.

Currently, the developing trend in adhesion promoter formulations is the use of nanotechnology. Adhesion promoters can execute and function more effectively thanks to nanomaterials, which also boost molecular bonding. Additionally, the development of adhesion promoters especially suited for digital printing applications, that offer good adhesion of inks to various surfaces, is on the rise with the development of digital printing technologies. But the high cost of overall production for manufacturers and the necessity to comply with strict regulatory regulations can be a hindrance, particularly in sectors like healthcare and aircraft. Adhesion promoter development and use may become more challenging as a result of additional testing and validation that may be necessary to meet regulatory criteria. However, the ongoing innovations in advanced composites and multilayer packaging, increased the demand of adhesion promoter in the plastics & composites application, rising demand of paints & coatings in the automotive and construction sectors, and increased investment by key players are anticipated to burgeon the market demand over the forecast years,

Key Development

• In April 2019, Nouryon launched Wetfix G400, a versatile non-amine adhesion promoter derived from renewable resources. Wetfix G400 meets customers’ needs for a more sustainable alternative that maintains asphalt mixture performance and durability.
• In April 2022, PPG launched the OneChoice AdPro Max adhesion promoter for the U.S. and Canadian markets. The adhesion promoter addresses the collision repair center’s need to deliver high-quality repairs while reducing cycle time.