Alcoholic Beverages Market by Product Type (Beer, Distilled Spirits, and Wine), By Distribution Channel (Supermarkets, Hypermarkets, Retailers, and Others), and Geography

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Alcoholic Beverages Market size was valued at USD 516.3 billion in 2022 and is poised to grow at a CAGR of 8.4% from 2023-29. Alcoholic beverages comprise a large group of drinks containing varying amounts of ethanol, a type of alcohol produced by the fermentation of grains, fruits, or other sources of sugar. The market owing to the increased preference of consumers for hybrid alcohol beverages with brands such as White Claw, Truly, and Bon & Viv leading the market. The increased consumption of alcohol among young adults owing to rising peer pressure and disposable income is expected to drive the market. According to the 2021 National Survey on Drug Use and Health (NSDUH), 16.6 million young adults ages 18 to 25 (49.7% in this age group) reported drinking in a monthly survey. The increasing number of breweries and wineries, easy access to alcohol shops, and increased online platforms for alcoholic beverages are boosting market growth. Moreover, the premiumization owing to the increased consumer for a more sophisticated palate and increased demand for premium-quality alcoholic beverages has also accounted for significant growth in the market. For instance, in 2023 Radico Khaitan Ltd, an alcohol beverage maker launched Jaisalmer Indian Craft Gin in the premium segment.

The growing population with different alcoholic beverage preferences along with the availability of different flavours according to taste preference has led to the development of different brands and gradual market growth. For instance, in September 2022, Britvic launched two new flavors Green Apple and Pink Lemonade for its mixer range in the Brazilian market. Furthermore, an average reduction in risk of hypertension, irregular cardiac rhythms, stroke, and heart attack with mild consumption of alcohol according to research also increases the demand in the market. According to research people from colder regions with less sunlight drink more alcohol than their warm-weather counterparts, further increasing the market in such regions. However, the rising awareness among individuals of alcoholism and changing preference to consume non-alcoholic beverages is posing challenges to market growth. However, alcohol consumption being a multi-generational tradition in some parts, increasing popularity among people, crowd-sourcing innovations, and competition among key players are accelerating and transforming the alcoholic beverage market.

Alcoholic Beverages Market Key Developments:

  • In June 2023, Corby Spirit and Wine, a leading manufacturer and distributor of spirits and imported wines acquired 90% of the shares of Ace Beverage Group, for approx. $111.21 million.
  • In April 2023, Breakthru Beverage Group acquired California-based wholesaler Wine Warehouse, which is now operating as Breakthru Beverage California.
  • In April 2023, Heineken acquired Distell Group Holdings Limited and Namibia Breweries Limited, officially combining with Heineken South Africa into the new Heineken majority-owned business.

Alcoholic Beverages Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

8.40%

Largest Market

Europe

Fastest Growing Market

Asia Pacific
Alcoholic Beverages Market Dynamics

The soaring urban population with increasing disposable income is the key factor influencing the growth of the alcoholic beverages market. The change in the lifestyles owing to the hectic work schedules, continuous launch of new products with added flavors is driving the consumer preference, which is expected to drive the growth of the market. Some of the factors such as limited consumption of the alcohol is playing a vital role in the minimal risk of the cardiovascular diseases which is likely to enrich the growth of the alcoholic beverage market. However, the adverse effects mainly in the young adults is likely to restrain the growth of the alcoholic beverage market. According to the WHO, in the year 2014, there were approximately 3.3 million deaths owing to higher consumption of the alcohol. The higher cost of the premium products is another factor restraining the growth of the market.

Alcoholic Beverages Market Segmentation

By Product Type
  • Beer
    • Lager
    • Stout
    • Ale
  • Distilled Spirits
    • Whiskey
    • Gin
    • Rum
    • Vodka
    • Others
  • Wine
    • Fortified
    • Champagne
    • Sparkling
By Distribution Channel
  • Supermarkets
  • Hypermarkets
  • Retail Stores
  • Others
By Geography
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

2022 is the base year and 2029 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

 

  1. Executive Summary
  2. Global Alcoholic Beverages Market Introduction
    • Global Alcoholic Beverages Market – Taxonomy
    • Global Alcoholic Beverages Market – Definitions
      • Product Type
      • Distribution Channel
  1. Global Alcoholic Beverages Market Dynamics
    • Drivers
    • Restraints
    • Opportunities/Unmet Needs of the Market
    • Trends
    • Global Alcoholic Beverages Market Dynamic Factors - Impact Analysis
  2. Global Alcoholic Beverages Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
    • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Year-over-Year (Y-o-Y) Growth Analysis (%)
    • Market Opportunity Analysis
  3. Global Alcoholic Beverages Market Analysis, By Product Type, 2018 - 2022 and Forecast, 2023 - 2029
    • Beer
      • Lager
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Stout
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Ale
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Distilled Spirits
      • Whiskey
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Gin
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Rum
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Vodka
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Others
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Wine
      • Fortified
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Champagne
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
      • Sparkling
      • Market Value (US$ Mn) Analysis, 2018 - 2022 and Forecast, 2023 - 2029
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Alcoholic Beverages Market Analysis, By Distribution Channels, 2018 - 2022 and Forecast, 2023 - 2029
    • Super Markets
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Hyper Markets
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Retail Stores
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Others
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Alcoholic Beverages Market Analysis, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • North America
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Europe
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Asia-Pacific
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Latin America
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Middle East and Africa
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Global Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, and Region, 2023 - 2029
  2. North America Alcoholic Beverages Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Beer
        • Lager
        • Stout
        • Ale
      • Distilled Spirits
        • Whiskey
        • Gin
        • Rum
        • Vodka
        • Others
      • Wine
        • Fortified
        • Champagne
        • Sparkling
      • Distribution Channels Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
        • Super Markets
        • Hyper Markets
        • Retail Stores
        • Others
      • Country Analysis 2016 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
        • S.
        • Canada
      • North America Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, , and Country, 2023 - 2029
      • North America Alcoholic Beverages Market Dynamics – Trends
  1. Europe Alcoholic Beverages Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Beer
        • Lager
        • Stout
        • Ale
      • Distilled Spirits
        • Whiskey
        • Gin
        • Rum
        • Vodka
        • Others
      • Wine
        • Fortified
        • Champagne
        • Sparkling
      • Distribution Channels Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
        • Super Markets
        • Hyper Markets
        • Retail Stores
        • Others
      • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
        • Germany
        • UK
        • France
        • Spain
        • Italy
        • Russia
        • Rest of Europe
      • Europe Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, and Country, 2023 - 2029
      • Europe Alcoholic Beverages Market Dynamics – Trends
  1. Asia-Pacific Alcoholic Beverages Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Beer
        • Lager
        • Stout
        • Ale
      • Distilled Spirits
        • Whiskey
        • Gin
        • Rum
        • Vodka
        • Others
      • Wine
        • Fortified
        • Champagne
        • Sparkling
      • Distribution Channels Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
        • Super Markets
        • Hyper Markets
        • Retail Stores
        • Others
      • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
        • Japan
        • China
        • India
        • ASEAN
        • Australia & New Zealand
        • Rest of Asia-Pacific
      • Asia-Pacific Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, and Country, 2023 - 2029
      • Asia-Pacific Alcoholic Beverages Market Dynamics – Trends
  1. Latin America Alcoholic Beverages Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Beer
        • Lager
        • Stout
        • Ale
      • Distilled Spirits
        • Whiskey
        • Gin
        • Rum
        • Vodka
        • Others
      • Wine
        • Fortified
        • Champagne
        • Sparkling
      • Distribution Channels Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
        • Super Markets
        • Hyper Markets
        • Retail Stores
        • Others
      • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
        • Brazil
        • Mexico
        • Argentian
        • Venezula
        • Rest of Latin America Brazil
      • Latin America Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, and Country, 2023 - 2029
      • Latin America Alcoholic Beverages Market Dynamics – Trends
      • Middle East and Africa Alcoholic Beverages Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
        • Beer
          • Lager
          • Stout
          • Ale
        • Distilled Spirits
          • Whiskey
          • Gin
          • Rum
          • Vodka
          • Others
        • Wine
          • Fortified
          • Champagne
          • Sparkling
        • Distribution Channels Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
          • Super Markets
          • Hyper Markets
          • Retail Stores
          • Others
  1. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
    • Gulf Cooperation Council (GCC) Countries
    • Israel
    • South Africa
    • Rest of Middle East and Africa
  • Middle East and Africa Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, and Country, 2023 - 2029
  • Middle East and Africa Alcoholic Beverages Market Dynamics – Trends
  1. Competition Landscape
    • Strategic Dashboard of Top Market Players
    • Alcoholic Beverages Company Profiles (Introduction, Financial Analysis, Product Offerings, Key Developments, Strategies, and SWOT Analysis)
      • Diageo Plc (U.S)
      • Carlsberg A/S (Denmark)
      • Brown-Forman Corporation (U.S)
      • Craft Brew Alliance Inc. (U.S)
      • Suntory Holdings Ltd (Japan)
      • Bacardi Limited (Bermuda)
      • Heineken Holding N.V. (Netherlands)
      • Molson Coors Brewing Co. (U.S)
      • Asahi Group Holdings Ltd (Japan)
  1. Research Methodology
  2. Key Assumptions and Acronyms
  • Diageo Plc (U.S)
  • Carlsberg A/S (Denmark)
  • Brown-Forman Corporation (U.S)
  • Craft Brew Alliance Inc. (U.S)
  • Suntory Holdings Ltd (Japan)
  • Bacardi Limited (Bermuda)
  • Heineken Holding N.V. (Netherlands)
  • Molson Coors Brewing Co. (U.S)
  • Asahi Group Holdings Ltd (Japan)

Adjacent Markets