Anthocyanins Market Size, Share, Growth, Trends, and Global Industry Analysis: By Source (Fruits, Vegetables, Legumes & Cereals, Others), By Application (Food & Beverages, Pharmaceutical Products, Personal Care, Others), By Distribution Channel (Direct Sales, Distributors/Suppliers, Online Sales) and Region 2020-2031

Anthocyanins Market size was valued at US$ 375.0 million in 2024 and is expected to reach US$ 545.5 million by 2031, growing at a significant CAGR of 5.2% from 2025-2031. Moreover, the U.S.  market is projected to grow at 5.3% over the forecast period. The anthocyanins market refers to the global industry focused on the production, extraction, and commercialization of anthocyanins—naturally occurring pigments responsible for the red, purple, and blue hues in many fruits, vegetables, and flowers. These water-soluble flavonoid compounds are widely used as natural colorants in the food and beverage industry, as well as for their antioxidant and anti-inflammatory properties in pharmaceuticals, nutraceuticals, and cosmetics. The market encompasses both natural and synthetic sources of anthocyanins, though consumer preference for clean-label and plant-based ingredients is driving demand for naturally derived variants.

The anthocyanins market is experiencing steady growth due to the rising global shift toward natural additives and health-promoting ingredients. Increased awareness of the health benefits associated with anthocyanins—such as cardiovascular protection, improved cognitive function, and anti-aging effects has significantly influenced their adoption across multiple sectors. The food and beverage segment remains the leading application area, particularly in functional beverages, dairy, and confectionery. Moreover, technological advancements in extraction and stabilization methods are enhancing product quality and shelf life, further propelling market expansion. North America and Europe currently dominate the market, while Asia-Pacific is emerging as a key growth region due to abundant raw material availability and growing consumer health consciousness.

 Facts & Figures  

• The European Food Safety Authority (EFSA) evaluated ACNs (as food-colour additive E 163) and found that for extracts obtained by aqueous extraction from edible fruits and vegetables, “exposures estimated from current uses and use levels are unlikely to be of safety concern.” However, the panel concluded that the available toxicological database was inadequate to establish a numerical Acceptable Daily Intake (ADI).
• Dietary exposure estimates show that mean intakes of anthocyanins from natural occurrence in foods can reach up to 4 mg per kg body weight per day and for high-consuming children up to 17 mg/kg bw/day.
• In systematic reviews of human trials, ACN intake has been significantly associated with improvements in markers of metabolic and cardiovascular health.

Recent Developments

• In April 2025, Technological & application advancement: Researchers published work on the “complex coacervation” of anthocyanin-rich pigments from red cabbage with other biopolymers (inulin, gum arabic, pea protein), pointing to formulation innovation aimed at improving stability and novel uses (e.g., as functional ingredients or intelligent packaging).
• In July 2025, A press release (29 Jul 2025) outlined an “Anthocyanin Production Cost Analysis Report” that gives detailed cost-per-kilogram estimates for different grades (food-grade, nutraceutical-grade, pharma-grade) and emphasises that food-grade anthocyanin extracts may cost roughly US$ 100-300/kg, with higher-purity versions reaching US$ 1,000+/kg.

Anthocyanins Market Segmentation

Based on the source 

• Fruits
• Vegetables
• Legumes & Cereals
• Others

In the anthocyanins market, fruits stand out as the leading and most influential source driving growth. Rich in vibrant pigments, fruits such as berries, cherries, grapes, and pomegranates provide high concentrations of anthocyanins, making them the preferred raw material for extraction and commercialization. The widespread availability of these fruits across key producing regions, including North America, Europe, and Asia-Pacific, ensures a consistent supply chain for manufacturers. Consumers increasingly demand natural, health-promoting ingredients, and fruit-derived anthocyanins are well-positioned to meet this trend, offering both coloration and antioxidant benefits in food, beverage, and nutraceutical applications. Additionally, scientific research has consistently highlighted fruits as the most effective and bioavailable source of anthocyanins, enhancing their appeal in functional formulations. Consequently, fruit-based anthocyanins continue to dominate the market, providing stability, scalability, and alignment with global consumer preferences for natural and functional ingredients.

Based on the application 

• Food & Beverages
• Pharmaceutical Products
• Personal Care
• Others

Within the anthocyanins market, the food and beverage sector emerges as the most dominant driver of growth. This segment benefits from the dual functionality of anthocyanins, which serve both as natural colorants and as bioactive compounds offering antioxidant and anti-inflammatory properties. Manufacturers increasingly incorporate anthocyanin-rich extracts from berries, grapes, and other colored fruits into beverages, dairy products, confectionery, and functional foods to cater to rising consumer demand for clean-label and health-oriented products. The sector’s leadership is reinforced by global trends favoring natural ingredients over synthetic additives, supported by regulatory encouragement in regions such as Europe and North America. Furthermore, advancements in extraction and stabilization technologies enable the use of anthocyanins in a broader range of food and beverage applications without compromising color stability or bioactivity. As a result, the food and beverage application continues to drive the market, positioning anthocyanins as a vital ingredient in modern, health-conscious diets.

Based on the distribution channel 

• Direct Sales
• Distributors/Suppliers
• Online Sales

In the anthocyanins market, distributors and suppliers serve as the leading driver of growth by facilitating widespread availability and streamlined access to raw materials and finished products. These intermediaries play a critical role in connecting manufacturers, formulators, and end-users across the food, beverage, nutraceutical, and personal care industries. By leveraging established networks, distributors ensure a consistent supply of anthocyanin-rich extracts from diverse sources such as berries, grapes, and purple corn, reducing logistical challenges and stabilizing pricing for manufacturers. Additionally, distributors provide value-added services, including bulk packaging, regulatory compliance guidance, and quality assurance, which enhance trust and reliability within the supply chain. Their role becomes particularly crucial in regions with fragmented production bases or emerging markets where direct sales networks are limited. Consequently, the distribution channel led by suppliers and intermediaries continues to underpin market growth, enabling anthocyanins to reach global applications efficiently while supporting scalability and market penetration.