Australia Equine Healthcare Market Size, Share, Growth, Trends, and Industry Analysis: By Product Type By Dosage Form By Application, By End User and Country Forecast 2020-2031

Australia Equine Healthcare Market Size, Share, Growth, Trends, and Industry Analysis: By Product Type (Pharmaceuticals, Vaccines, Medicinal Feed Additives, Orthobiologics, Diagnostics, Software And Services, Others) By Dosage Form (Injectables, Oral Solutions, Tablets, Others) By Application (Inflammatory Diseases, Infectious Diseases, Asthma, Parasitic Infections, Others), By End User (Companion Animal Clinics, Veterinary Hospitals, and Others) and Country Forecast 2020-2031

Report ID: 60542 | Published Date: Apr 2023 | No. of Pages: 197 | Format: Report available in PDF format Report available in Excel Format

Australia Equine Healthcare Market was valued at US$ XX in 2024 and grew at XX % CAGR over the historical years (2020 - 2024). The Australian Equine Healthcare Market is projected to reach US$ XX million by 2031 at a CAGR of XX %. The market refers to the business engaged in designing, distributing, and providing medical products and services that are directed at maintaining and improving the health of horses.

The market is driven by a growing rate of equine diseases such as influenza, herpes virus, and West Nile virus, which has increased the demand for preventatives, diagnostics, and therapies. Growing awareness of animal health, advancements in veterinary science, and the application of technologies like AI for lameness diagnosis are also driving the market. But the market is also bound by high-cost advanced treatments, the limited presence of specialized equine care in rural areas, and a relatively small target population when compared to other veterinary markets, which can limit economies of scale and investment in innovation.

Facts & Figures:

  • Colic is a relatively common disorder of the equine digestive system. The term colic is used to describe a symptom of abdominal pain, which in horses is usually caused by problems in the gastrointestinal tract.
  • Horses that are still growing need 12 to 18 percent of crude protein in their diets, while mature horses only need 8 to 12 percent.
  • Horses under the age of five, or those fed grain, need a dental check at least once every 3-6 months.
  • Atypical myopathy (also known as 'sycamore poisoning') is a severe and potentially fatal muscle disorder of horses caused by eating sycamore ‘helicopter’ seeds and, to a lesser extent sycamore leaves, that fall onto pasture in the autumn & winter or sycamore seedlings which grow in the Spring.

Key Developments:

  • In May 2025, Zoetis expanded its equine vaccine portfolio in Australia by launching a new combination vaccine targeting equine influenza and herpesvirus, aimed at improving compliance and reducing administration time.
  • In April 2025, Boehringer Ingelheim partnered with a leading Australian equine research institute to co-develop regenerative therapies for musculoskeletal disorders, focusing on stem cell and PRP-based treatments.
  • In March 2025, IDEXX Laboratories introduced a portable diagnostic device tailored for equine clinics in regional Australia, enabling rapid on-site testing for infectious diseases like strangles and West Nile virus.
  • In February 2025, Dechra Veterinary Products launched a new line of equine nutritional supplements in Australia, targeting performance horses and aging equines with joint and metabolic support formulas.

Australia Equine Healthcare Market Segmentation:

Based on the product type:

  • Pharmaceuticals
  • Vaccines
  • Medicinal Feed Additives
  • Orthobiologics
  • Diagnostics
  • Software and Services
  • Others

Focusing on the pharmaceuticals segment, it is the largest revenue-contributing segment in the market. It includes anti-infectives, anti-inflammatories, antiparasitics, and analgesics prescribed to treat diverse equine afflictions from respiratory infections, musculoskeletal conditions, to gastrointestinal infections. The market is fueled by the high rate of infectious and inflammatory diseases, especially among performance and racehorses. Also, growing emphasis on long-term care and early intervention is driving equine owners and veterinarians towards adopting pharmaceutical regimens specifically targeting specific equine needs. With growing R&D spending and introduction of combination therapies and long-acting products, the segment for pharmaceuticals will continue to lead until 2030.

Based on the dosage form:

  • Injectables
  • Oral Solutions
  • Tablets
  • Others

Pertaining to injectables, this dosage form commands a large market share in the market because of its quick onset of action and high rate of bioavailability, thus being best suited for cure of acute ailments like colic, infections, and musculoskeletal trauma. Injectables are commonly used by veterinarians for the administration of vaccines, anti-inflammatories, and antibiotics, particularly in performance and racehorses where quick action is the key. The segment is also gaining from evolving long-acting formulations and release technologies, which lower the rate of administration and enhance compliance. As horse owners more and more place value on efficient and effective treatment protocols, demand for injectable solutions will continue strong through 2030.

Based on the application:

  • Inflammatory Diseases
  • Infectious Diseases
  • Asthma
  • Parasitic Infections
  • Others

Directed at infectious diseases, this application segment is of utmost significance in the market due to the prevalence and disease burden of such diseases as equine influenza, herpesvirus, strangles, and West Nile virus. The diseases are highly transmissible among horse populations, especially in racing and breeding communities, with resultant increased demand for vaccines, diagnostics, and biosecurity measures. The segment is further supported by government-led vaccination campaigns and increasing consciousness among horse owners about early detection and containment. Expansion in horse mobility for sport and trade has driven the necessity for efficient infectious disease control, which will drive steady investment and innovation in the segment through 2030.

Based on the end user:

  • Companion Animal Clinics
  • Veterinary Hospitals
  • Others

For the veterinary hospitals, this end-user category is one major pusher of the market due to its capability to deliver holistic, high-quality treatment. The centers are typically well-equipped with modern diagnosis equipment, operating theaters, and specialized staff and thus become the go-to centers for the treatment of complex equine conditions such as musculoskeletal disorders, respiratory diseases, and infections. Veterinary clinics are also referral venues for small clinics, especially in cases that require imaging, orthobiologics, or intensive care. The ability to offer preventive and therapeutic care makes them leaders as drivers of new technologies in equine health in Australia.

Australia Equine Healthcare Market Dynamics

Drivers

Major drivers for the market are the growing prevalence of equine illnesses such as influenza, herpes virus, and West Nile virus fueling need for prophylactic care, diagnostics, and treatments. The increasing awareness among veterinarians and horse owners regarding the importance of maintaining animal welfare and early treatment advantages are among the major drivers as well. Technological advancements, such as the use of AI-based lameness detection, mobile imaging, and telemedicine, are enhancing diagnostic quality and convenience.

Additionally, expansion in Australia's equine sporting and recreational industry is fueling demand for performance monitoring, injury prevention, and specialist care. These forces, in conjunction with expansion in veterinary infrastructure and services investment, are fueling market growth.

Restraints

The market is subject to a number of constraints that may check its growth. Exorbitant prices for diagnostic technologies, orthobiologics, and specialty treatments may discourage access, particularly for small-scale horse owners and rural practitioners. The relatively low equine population base relative to other livestock markets lowers economies of scale, becoming less appealing for large-scale investment. Limited numbers of equine-specific veterinary professionals and facilities in remote areas further limit the delivery of services.

Regulatory challenges related to veterinary pharmaceuticals and biologics also may slow product approval and availability, while variable equine sports participation and economic downturns can affect discretionary expenditure on non-essential equine services.

Opportunities

The market has immense growth potential with growing adoption of telemedicine, AI-based diagnostics, and wearable health trackers supporting preventive care and performance enhancement. As the software and services market picks up speed, there is mounting interest in digital health platforms specifically designed to suit equine requirements.

There is growing demand for sophisticated veterinary technologies like portable imaging devices and orthobiologics, particularly among performance horses in sports and recreation. Increasing animal well-being consciousness is also stimulating additional investment in routine vaccinations, nutritional supplements, and wellness care. Coupled with favorable regulatory environments and increased R&D initiatives, these are paving the way for growth and long-term market expansion.

Trends

The market is experiencing a number of significant trends that are transforming its terrain. Foremost among them is the exploding growth of the software and services segment, stimulated by rising adoption of telemedicine, AI-driven diagnostics, and digital health platforms customized to equine health. Pharmaceuticals is the biggest revenue-generating segment, pushed by the need for vaccines and treatments for prevalent equine diseases. There is also evident direction towards preventive care and wellness initiatives, facilitated by increasing awareness of animal welfare as well as performance optimization in equine sports.

Furthermore, the adoption of wearable health monitors and handheld imaging technologies is helping enhance real-time monitoring and early detection. These factors, along with increasing R&D outlays and a favorable regulatory landscape, are putting the market for continued innovation and growth through 2030.

Australia Equine Healthcare Market Segmentation Analysis

Report Benchmarks

Details

By Product Type

  • Pharmaceuticals
  • Vaccines
  • Medicinal Feed Additives
  • Orthobiologics
  • Diagnostics
  • Software and Services
  • Others

By Dosage Form

  • Injectables
  • Oral Solutions
  • Tablets
  • Others

By Application

  • Inflammatory Diseases
  • Infectious Diseases
  • Asthma
  • Parasitic Infections
  • Others

By End User

  • Companion Animal Clinics
  • Veterinary Hospitals
  • Others

Analyst Review

According to PBI Analyst, The market is witnessing strong growth. Pharmaceuticals is the largest revenue-generating segment, led by demand for vaccines and treatments against prevalent equine diseases, and software and services are the fastest-growing segment driven by increasing use of telemedicine and AI-based diagnostics. New South Wales is the largest player by share, boosted by robust equestrian facilities, with Victoria being the highest-growing region, driven by rising veterinary services and uptake of digital health. The market's growth is rooted in rising awareness of animal welfare, rising participation in equestrian activities, and sustained investment in high-technology veterinary solutions.

Key Features of the Report

  • The Australia equine healthcare market report provides granular level information about the market size, regional market share, historic market (2020-2024), and forecast (2025-2031)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter Five Force Analysis.

Download Free Sample Report

Frequently Asked Questions

The Australia Equine Healthcare Market was valued at US$ XX million in 2024 and is projected to reach US$ XX million by 2030, growing at a CAGR of XX%.

Key trends include the rise of telemedicine, AI-powered diagnostics, wearable health monitors, and a growing focus on preventive care and wellness programs.

Technology is enabling faster diagnostics, remote consultations, and real-time health monitoring, particularly through portable imaging devices and digital health platforms.

Government support for animal welfare, vaccination programs, and equestrian sports infrastructure is helping expand access to veterinary services and drive market development.

Yes, high treatment costs, limited access in rural areas, and regulatory hurdles for new therapies can slow adoption and market penetration.

Content Updated Date: Jul 2025

Author image

Author

Muni Kumar Meravath

Muni Kumar Meravath is a seasoned Healthcare Market Research Analyst with over 6 years of experience in the healthc.....

1.Executive Summary
2. Australia Equine Healthcare Market Introduction 
2.1. Australia Equine Healthcare Market  - Taxonomy
2.2. Australia Equine Healthcare Market  - Definitions
2.2.1.Product Type
2.2.2.Dosage Form
2.2.3.Application
2.2.4.End User
3. Australia Equine Healthcare Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Australia Equine Healthcare Market Analysis, 2020 - 2024 and Forecast 2025 - 2031
4.1.  Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Australia Equine Healthcare Market  By Product Type, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
5.1. Pharmaceuticals
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Vaccines
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Medicinal Feed Additives
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Orthobiologics
5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Diagnostics
5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Software and Services
5.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
5.7. Others
5.7.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.7.3. Market Opportunity Analysis 
6. Australia Equine Healthcare Market  By Dosage Form, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
6.1. Injectables
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Oral Solutions
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Tablets
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Others
6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
7. Australia Equine Healthcare Market  By Application, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
7.1. Inflammatory Diseases
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Infectious Diseases
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Asthma
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Parasitic Infections
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Others
7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8. Australia Equine Healthcare Market  By End User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
8.1. Companion Animal Clinics
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Veterinary Hospitals
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Others
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
9. Competition Landscape
9.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
9.2.1.Zoetis
9.2.2.Boehringer Ingelheim
9.2.3.CEVA Inc
9.2.4.Merck & Co Inc
9.2.5.Esaote
9.2.6.Vetoquinol SA
9.2.7.IDEXX Laboratories Inc
9.2.8.Dechra Veterinary Products
9.2.9.Sound
9.2.10.Hallmarq Veterinary Imaging
10. Research Methodology 
11. Appendix and Abbreviations 

Key Market Players

  • Zoetis
  • Boehringer Ingelheim
  • CEVA Inc
  • Merck & Co Inc
  • Esaote
  • Vetoquinol SA
  • IDEXX Laboratories Inc
  • Dechra Veterinary Products
  • Sound
  • Hallmarq Veterinary Imaging

Related Industry Reports