Baby Personal Care Products Market: By Product Type (Shampoos, Shower gels, Bathing Bars, Lotions, Creams, Oils, Powders, Diapers, Others), By Application (Hair, Face, Skin, Body, Bath), By Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Drugstores), and Geography

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Baby Personal Care Products Market size was valued at USD 5.1 bn in 2022, growing at a CAGR of 6.9% from 2023-2029. When parents are faced with a plethora of choices when it comes to the care of their children, choosing the correct personal care products becomes critical. As a result, the majority of infant personal care products are required to obtain premarket clearance from reputable government agencies such as the US FDA. Furthermore, makers of infant personal care products are continuing to re-calibrate their production procedures in order to ensure the absence of substances that might impair a baby's health. These firms' packaging strategies are focused on promoting complete product transparency with labels that detail the contents of infant personal care products market. Industry trends in the market are evolving, which will aid players in developing successful long-term strategies. Both established and emerging markets have implemented business growth techniques. COVID-19 is an unprecedented worldwide public health crisis that has impacted practically every business, and its long-term repercussions are expected to have an influence on industry growth during the projection period. Our continuous study is enhancing our research approach to guarantee that fundamental COVID-19 concerns and potential solutions are included. The research examines COVID-19 in light of changes in consumer behavior and demand, purchasing patterns, supply chain re-routing, market dynamics, and government involvement. The Baby Personal Care Products Market report considers the influence of COVID-19 on the market and includes insights, analysis, projections, and predictions.

Baby Personal Care Products Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

6.9%

Largest Market

North America

Fastest Growing Market

Asia pacific
Baby Personal Care Products Market Dynamics

Baby personal care products are the products which are intended to be used on infants and children below the age of three. These products are formulated specially by using mild and non-irritable substances. Rapid rise in birth rate plays a vital role in baby personal care products market. Furthermore, increase in expenditure on personal care and baby care products, growing consciousness regarding the skin care of infants expected to boost the market growth for global market. Moreover, increase in investments on R&D activities, continuous launch of innovative products, inclination towards organic and ecofriendly products enables drive the market growth of Global market. However, high cost of products, stringent regulatory framework may hinder the growth of the baby personal care products market.

Key Features of the Reports

  • Baby Personal Care Products Market report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Baby Personal Care Products Market Segmentation

By Product Type
  • Shampoos
  • Shower gels
  • Bathing Bars
  • Lotions
  • Creams
  • Oils
  • Powders
  • Diapers
By Application
  • Hair
  • Face
  • Skin
  • Body
  • Bath
By Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Online stores
  • Drugstores

Frequently Asked Questions

The baby personal care products market size was valued at USD 5.1 billion in 2022

The baby personal care products market key players are: Procter & Gamble Co. (U.S.) Johnson & Johnson (U.S.) Beiersdorf AG (Germany) Alliance Boots GmbH (Germany) Avon Products, Inc. (U.S.) Unilever (UK) Kimberly-Clark Corporation (U.S.) Burts Bees (U.S.) The Himalaya Drug Company (India) Wipro Consumer Care & Lighting (India)

The baby personal care products market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.

1. Executive Summary
2. Global Baby Personal Care Products Market Introduction 
2.1.Global Baby Personal Care Products Market  - Taxonomy
2.2.Global Baby Personal Care Products Market  - Definitions
2.2.1.By Product Type 
2.2.2. By Application
2.2.3.By Distribution Channel
2.2.4.Region
3. Global Baby Personal Care Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Global Baby Personal Care Products Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Global Baby Personal Care Products Market  By Product Type , 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. Shampoos
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Shower gels
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Bathing Bars
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Lotions
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Creams
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Oils
5.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
5.7. Powders
5.7.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.7.3. Market Opportunity Analysis 
5.8. Diapers
5.8.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.8.3. Market Opportunity Analysis 
6. Global Baby Personal Care Products Market  By Application, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. Hair
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Face
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Skin
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Body
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Bath
6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
7. Global Baby Personal Care Products Market  By Distribution Channel, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. Hypermarkets
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Supermarkets
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Online stores
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Drugstores
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
8. Global Baby Personal Care Products Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9. North America Baby Personal Care Products Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. Product Type  Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Shampoos
9.1.2.Shower gels
9.1.3.Bathing Bars
9.1.4.Lotions
9.1.5.Creams
9.1.6.Oils
9.1.7.Powders
9.1.8.Diapers
9.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Hair
9.2.2.Face
9.2.3.Skin
9.2.4.Body
9.2.5.Bath
9.3.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Hypermarkets
9.3.2.Supermarkets
9.3.3.Online stores
9.3.4.Drugstores
9.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10. Europe Baby Personal Care Products Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Shampoos
10.1.2.Shower gels
10.1.3.Bathing Bars
10.1.4.Lotions
10.1.5.Creams
10.1.6.Oils
10.1.7.Powders
10.1.8.Diapers
10.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Hair
10.2.2.Face
10.2.3.Skin
10.2.4.Body
10.2.5.Bath
10.3.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Hypermarkets
10.3.2.Supermarkets
10.3.3.Online stores
10.3.4.Drugstores
10.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
10.4.6.Rest of EU
11. Asia Pacific (APAC) Baby Personal Care Products Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Shampoos
11.1.2.Shower gels
11.1.3.Bathing Bars
11.1.4.Lotions
11.1.5.Creams
11.1.6.Oils
11.1.7.Powders
11.1.8.Diapers
11.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Hair
11.2.2.Face
11.2.3.Skin
11.2.4.Body
11.2.5.Bath
11.3.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Hypermarkets
11.3.2.Supermarkets
11.3.3.Online stores
11.3.4.Drugstores
11.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12. Middle East and Africa (MEA) Baby Personal Care Products Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Shampoos
12.1.2.Shower gels
12.1.3.Bathing Bars
12.1.4.Lotions
12.1.5.Creams
12.1.6.Oils
12.1.7.Powders
12.1.8.Diapers
12.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Hair
12.2.2.Face
12.2.3.Skin
12.2.4.Body
12.2.5.Bath
12.3.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Hypermarkets
12.3.2.Supermarkets
12.3.3.Online stores
12.3.4.Drugstores
12.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13. Latin America Baby Personal Care Products Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
13.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Shampoos
13.1.2.Shower gels
13.1.3.Bathing Bars
13.1.4.Lotions
13.1.5.Creams
13.1.6.Oils
13.1.7.Powders
13.1.8.Diapers
13.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Hair
13.2.2.Face
13.2.3.Skin
13.2.4.Body
13.2.5.Bath
13.3.  Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Hypermarkets
13.3.2.Supermarkets
13.3.3.Online stores
13.3.4.Drugstores
13.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Procter & Gamble Co. (U.S.)
14.2.2.Johnson & Johnson (U.S.)
14.2.3.Beiersdorf AG (Germany)
14.2.4.Alliance Boots GmbH (Germany)
14.2.5.Avon Products, Inc. (U.S.)
14.2.6.Unilever (UK)
14.2.7.Kimberly-Clark Corporation (U.S.)
14.2.8.Burts Bees (U.S.)
14.2.9.The Himalaya Drug Company (India)
14.2.10.Wipro Consumer Care & Lighting (India)
15. Research Methodology 
16. Appendix and Abbreviations 
  • Procter & Gamble Co. (U.S.)
  • Johnson & Johnson (U.S.)
  • Beiersdorf AG (Germany)
  • Alliance Boots GmbH (Germany)
  • Avon Products, Inc. (U.S.)
  • Unilever (UK)
  • Kimberly-Clark Corporation (U.S.)
  • Burts Bees (U.S.)
  • The Himalaya Drug Company (India)
  • Wipro Consumer Care & Lighting (India)

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