Basmati Rice Market Size, Share, Growth, Trends, and Global Industry Analysis: By Species (White, Brown, Others), By Application (Industrial, Household), By Sales Channel (Traditional, Modern, Retail, HORECA) and Region 2020-2031

Basmati Rice Market size was valued at US$ 12,450.0 million in 2024 and is expected to reach US$ 28,394.7 million by 2031, growing at a significant CAGR of 12.1% from 2025-2031. Moreover, the U.S. market is projected to grow at a CAGR of 12.3% in future. The basmati rice market refers to the global trade and production of a premium variety of long-grain rice primarily grown in the Indian subcontinent, known for its distinct aroma, slender grains, and fluffy texture when cooked. Basmati rice is characterized by its high amylose content, which contributes to its non-sticky nature, and its unique fragrance, derived from the compound 2-acetyl-1-pyrroline. This rice variety is cultivated mainly in India and Pakistan under specific agro-climatic conditions, earning a Geographical Indication (GI) status. It is extensively used in traditional cuisines across Asia, the Middle East, and Western countries, making it a vital export commodity with high cultural and economic significance.

The global basmati rice market is witnessing consistent growth driven by rising demand for premium and aromatic rice varieties among health-conscious and affluent consumers. Increasing globalization of ethnic cuisines, especially Indian and Middle Eastern dishes, has expanded basmati rice consumption worldwide. India remains the dominant producer and exporter, accounting for more than two-thirds of global supply, followed by Pakistan. Technological advancements in paddy cultivation, improved irrigation practices, and hybrid basmati seed development are enhancing both yield and quality. Additionally, the growing preference for organic and sustainably sourced basmati rice is shaping new market trends. While the market faces challenges from fluctuating export policies and climate variability, the long-term outlook remains positive due to expanding international trade and rising disposable incomes in key importing regions like the Middle East, Europe, and North America.

Facts & Figures

• During the period April 1, 2024 to March 25, 2025, India exported about 59.44 lakh tonnes of basmati rice – as part of total rice exports of 198.65 lakh tonnes.
• According to Pakistan’s exporters’ data, in 2024-25 Pakistan exported ~808,643 tonnes of basmati rice valued at US$ 830.6 million (average price ~US$ 1,027 per tonne) out of a total ~5.82 million tonnes of rice.
• In fiscal year 2024-25 (April 2024 to March 2025), India’s basmati rice exports reached a value of about ?50,312 crore (roughly US$ 5.87 billion) and a volume of ~60.65 lakh tonnes – representing a ~15.7% volume increase year-on-year.

Key Developments  

• In April 2025, Data from the Directorate General of Commercial Intelligence & Statistics (DGCIS) showed that India’s rice exports (including basmati and non-basmati) surged to more than US$ 12.47 billion in the fiscal year 2024-25, up from US$ 10.41 billion the previous year, driven by a ~20 % increase in rice shipments.
• In September 2024, the government of India removed the minimum export price (MEP) of US$ 950 per tonne for basmati rice. This policy decision was announced by the Department of Commerce, India and is intended to boost exports and increase farmers’ income by removing a price floor on the premium aromatic rice variety.

Basmati Rice Market Segmentation

Based on the species

• White
• Brown
• Others

White basmati rice is anticipated to lead the global basmati rice market due to its widespread consumer acceptance, extended shelf life, and dominance in international trade. This segment benefits from its refined texture, aromatic flavor, and versatility across various cuisines, making it a preferred choice in both household and foodservice consumption. According to data from the Agricultural and Processed Food Products Export Development Authority (APEDA), white basmati accounts for the majority of India’s annual basmati exports, contributing significantly to the nation’s foreign exchange earnings. Consumers in the Middle East, Europe, and North America show strong preference for polished white basmati due to its consistent cooking quality and premium appearance. Additionally, technological advancements in milling and aging processes have further improved the grain’s aroma and uniformity, enhancing its market appeal. The continued global demand for premium long-grain aromatic rice reinforces white basmati’s dominance as the leading species in this market segment.

Based on the application 

• Industrial
• Household

The household segment is anticipated to dominate the global basmati rice market, driven by rising consumer preference for aromatic, premium-quality rice in daily diets. Basmati rice is deeply ingrained in traditional cuisines across South Asia and the Middle East and has increasingly gained traction in Western households due to its superior texture, fragrance, and nutritional value. Data from India’s APEDA and the Ministry of Commerce indicate that retail-packaged basmati rice exports—largely catering to household consumption—have grown steadily, supported by the popularity of ready-to-cook and premium rice brands. The surge in urbanization and income growth in developing economies has further strengthened household demand, as consumers are more willing to pay for high-grade, long-grain varieties. Additionally, e-commerce and modern retail outlets have expanded access to branded basmati, reinforcing its position as a staple in both traditional and contemporary kitchens worldwide.

Based on the sales channel 

• Traditional
• Modern
• Retail
• HORECA

The retail segment is projected to lead the global basmati rice market, primarily due to the growing availability of branded and packaged rice across supermarkets, hypermarkets, and online platforms. Retail distribution enables producers to reach a broader consumer base while emphasizing quality, branding, and traceability—factors increasingly valued by modern consumers. Data from India’s Agricultural and Processed Food Products Export Development Authority (APEDA) highlights that a significant share of exported basmati rice is now sold through branded retail packaging rather than bulk trade, indicating a shift toward consumer-oriented marketing. Rising disposable incomes, urbanization, and lifestyle changes have also encouraged the purchase of premium packaged basmati rice for household use. Moreover, the rise of e-commerce and online grocery platforms has expanded the visibility of regional and international basmati brands, allowing consumers worldwide to access diverse product varieties conveniently, thereby reinforcing retail’s dominance in this market.