Conversion Rate Optimisation (CRO) Software Market: By Type (A/B Testing Software, Landing Page Builders, Heat Maps Software, and Others), By Application (SMEs and Large Enterprises), and Geography  

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Conversion Rate Optimization (CRO) Software Market size was valued at USD 1,244.7 million in 2022 and is anticipated to grow at a CAGR of 11.8 % over 2023-2029. Conversion rate optimization (CRO) software refers to a type of digital tool or platform designed to help businesses improve their website's effectiveness in converting visitors into desired actions, such as making purchases, signing up for newsletters, or filling out forms. CRO software assists in analyzing user behavior, identifying areas of improvement, and implementing strategies to enhance the website's conversion rates. It typically involves a combination of data analytics, A/B testing, user experience (UX) optimization, and personalized content delivery to create a more compelling and user-friendly online experience. The flourishing growth of e-commerce has a significant impact on driving revenues in the conversion rate optimization (CRO) software market. As the e-commerce landscape expands rapidly, businesses are increasingly recognizing the critical importance of converting website visitors into customers to boost sales and revenue. CRO software becomes an essential tool in this endeavor, offering capabilities to analyze user behavior, identify bottlenecks in the customer journey, and implement optimization strategies that result in higher conversion rates.

Moreover, evolving consumer behavior plays a pivotal role in driving the conversion rate optimization (CRO) software market. As consumer preferences and behaviors continue to change, businesses are compelled to adapt their digital strategies to align with these shifts. Consumers now have shorter attention spans, heightened expectations for personalized experiences, and a preference for seamless interactions across devices. CRO software enables businesses to address these evolving behaviors by offering tools to analyze user journeys, identify pain points, and optimize the user experience. By tailoring websites and digital platforms to match changing consumer expectations, businesses can increase engagement and conversions. However, high-quality CRO software often comes with a price tag, which can be a significant investment for businesses, particularly for startups and smaller enterprises with limited budgets. Meanwhile, the rising adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML) are expected to create lucrative opportunities for the CRO software market over the forecast years. Key manufacturers are developing innovative solutions for further development of the market.

Conversion Rate Optimisation Cro Software Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

11.8%

Largest Market

North America

Fastest Growing Market

Asia Pacific
Conversion Rate Optimisation (CRO) Software Market Dynamics

The e-commerce market is growing on a large scale which is expected to create significant growth for CRO software market over the forecast years. For instance, According to recent research studies, the e-commerce market is expected that more than 95% of all purchases to be conducted through ecommerce by 2040. Moreover, it is expected that the mobile commerce market will take a market share of e-commerce of 72.9% by 2021, and around 51% of the online shoppers conduct purchases via smart phones. Around 9% of the respondents use voice technology while shopping once a week or more frequently.

Conversion Rate Optimisation Cro Software Market Segmentation

By Type
  • A/B Testing Software
  • Landing Page Builders
  • Heat Maps Software
  • Others
By Application
  • SMEs
  • Large Enterprises
By Geography
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa (MEA)

 

Frequently Asked Questions

The conversion rate optimisation (CRO) software marketis projected to expand at a CAGR of 11.2% during the forecast period.  

Crazy Egg, Kissmetrics, Lucky Orange, SurveyMonkey, Hotjar

North America is the fastest-growing region for conversion rate optimisation (CRO) software markett

Integrating CRO software with marketing automation tools creates significant opportunities for companies to enhance their revenue over the forecast years.

The integration of advanced artificial intelligence (AI) and machine learning (ML) technologies stands out as a significant trend within the conversion rate optimization (CRO) software market.

Key Features of the Reports

  • The conversion rate optimization (CRO) software market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1.Executive Summary
2.Global Conversion Rate Optimisation (CRO) Software Market Introduction 
2.1.Global Conversion Rate Optimisation (CRO) Software Market  - Taxonomy
2.2.Global Conversion Rate Optimisation (CRO) Software Market  - Definitions
2.2.1.By Type 
2.2.2.By Application
2.2.3.By Region
3.Global Conversion Rate Optimisation (CRO) Software Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Conversion Rate Optimisation (CRO) Software Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Conversion Rate Optimisation (CRO) Software Market  By Type , 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. A/B Testing Software
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Landing Page Builders
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Heat Maps Software
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Others
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
6.Global Conversion Rate Optimisation (CRO) Software Market  By Application, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. SMEs
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Large Enterprises
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7.Global Conversion Rate Optimisation (CRO) Software Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. North America
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Europe
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Asia Pacific (APAC)
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Middle East and Africa (MEA)
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Latin America
7.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8.North America Conversion Rate Optimisation (CRO) Software Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. Type  Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.1.1.A/B Testing Software
8.1.2.Landing Page Builders
8.1.3.Heat Maps Software
8.1.4.Others
8.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.2.1.SMEs
8.2.2.Large Enterprises
8.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.3.1.United States of America (USA)
8.3.2.Canada
9.Europe Conversion Rate Optimisation (CRO) Software Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.A/B Testing Software
9.1.2.Landing Page Builders
9.1.3.Heat Maps Software
9.1.4.Others
9.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.SMEs
9.2.2.Large Enterprises
9.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Germany
9.3.2.France
9.3.3.Italy
9.3.4.United Kingdom (UK)
9.3.5.Spain
10.Asia Pacific (APAC) Conversion Rate Optimisation (CRO) Software Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.A/B Testing Software
10.1.2.Landing Page Builders
10.1.3.Heat Maps Software
10.1.4.Others
10.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.SMEs
10.2.2.Large Enterprises
10.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.China
10.3.2.India
10.3.3.Australia and New Zealand (ANZ)
10.3.4.Japan
10.3.5.Rest of APAC
11.Middle East and Africa (MEA) Conversion Rate Optimisation (CRO) Software Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.A/B Testing Software
11.1.2.Landing Page Builders
11.1.3.Heat Maps Software
11.1.4.Others
11.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.SMEs
11.2.2.Large Enterprises
11.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.GCC Countries
11.3.2.South Africa
11.3.3.Rest of MEA
12.Latin America Conversion Rate Optimisation (CRO) Software Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.A/B Testing Software
12.1.2.Landing Page Builders
12.1.3.Heat Maps Software
12.1.4.Others
12.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.SMEs
12.2.2.Large Enterprises
12.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Brazil
12.3.2.Mexico
12.3.3.Rest of LA
13. Competition Landscape
13.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
13.2.1.Crazy Egg
13.2.2.Kissmetrics
13.2.3.Lucky Orange
13.2.4.SurveyMonkey
13.2.5.Hotjar
13.2.6.Qerz
13.2.7.Page Rendering Tools
13.2.8.Optimizely
13.2.9.Unbounce
13.2.10.Landingi
14. Research Methodology 
15. Appendix and Abbreviations 
  • Crazy Egg
  • Kissmetrics
  • Lucky Orange
  • SurveyMonkey
  • Hotjar
  • Qerz
  • VWO
  • Page Rendering Tools
  • Optimizely
  • Unbounce
  • Landingi

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