Digital Gift Cards Market: By Functional Attribute (Open-loop Card, Closed-loop Card), By Application (Consumer Goods, Health & Wellness, Restaurants & Bars, Travel & Tourism, Media & Entertainment), By End User (Retail, Corporate) and by Geography

Purchase Option

$ 3000
$ 4400
$ 6600
$ 8900

Digital Gift Cards Market size was  valued at USD 298.14 billion in 2022 and is expected to reach USD 818.10 billion by 2029, at a CAGR of 15.5% from 2023-2029. A gift card is a stored value card that may be used to purchase goods and services at a specific store or company store instead of cash. Digital gift cards are frequently used as part of company development initiatives to promote enterprises, raise brand awareness, reduce fraud, and attract new clients. As a result, these cards find extensive applications across diverse sectors, including food & beverages, retail, hospitality, consumer electronics, and others. Gift cards, also known as gift certificates, gift tokens, prepaid cards, or gift vouchers, are usually issued by a shop or a bank. Furthermore, gift cards are used as a marketing tool by merchants and online enterprises to advertise their businesses, attract new customers, create brand awareness, reduce fraud, and increase sales. Moreover, a gift card can be used as a substitute for cash at a specific store or business store for purchases of goods or services. They are sometimes referred to as cash cards since they are issued by merchants and marketers as part of a marketing campaign to persuade the receiver to come in or return to the store. 

Digital Gift Cards Market Summary

Study Period


Base Year




Largest Market


Fastest Growing Market

Digital Gift Cards Market Dynamics

The expansion of the worldwide gift cards industry may be fueled by an increase in demand for online shopping as a result of the increased use of smartphones. The lack of security for gift cards, on the other hand, may limit market growth during the projection period.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Digital Gift Cards Market Segmentation

By Functional Attribute
  •  Open-loop Card
  • Closed-loop Card
By End User
  • Retail
  • Corporate
By Application
  • Consumer Goods
  • Health & Wellness
  • Restaurants & Bars
  • Travel & Tourism
  • Media & Entertainment

Frequently Asked Questions

2022 is the base year and 2029 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

  • Apple
  • Fiserv,
  • InComm Payments
  • Loop Commerce
  • National Gift Card Corporation
  • PayPal Holdings, Inc
  • Target Brands, Inc.
  • Walmart