Digital Printing Market: By Printing Process (Inkjet, and Electrophotography), By Application (Textiles, Packaging, Commercial Printing, Books & Publishing, and Others), By End User (Packaging Industry, Printing & Publishing, Marketing & Advertising, Textile & Apparel Industry, and Others), and Geography

Digital Printing Market size was valued at USD 26,453.2 million in 2023 and is poised to grow at a CAGR of 7.1% from 2024-2030. Digital printing, a technology that utilizes digital files directly to create physical prints, is rapidly transforming the printing landscape. Compared to traditional printing methods, digital printing offers several advantages, including on-demand printing, customization, faster turnaround times, and variable data printing. Digital printing eliminates the need for pre-printed inventory, reducing waste and allowing for short-run printing jobs. Also, enables personalization of printed materials and allows for quicker printing and delivery of materials. The digital printing market is constantly evolving, fueled by advancements like high-speed printing Presses, eco-friendly inks, and advanced color matching. New technologies are leading to faster printing speeds, increasing production capacity, and meeting growing demand. Also, sustainable practices are gaining traction, with manufacturers developing environmentally friendly inks that minimize environmental impact.

The sophisticated color-matching systems ensure consistent and accurate color reproduction across printing runs. These advancements enhance efficiency, cater to environmental concerns, and improve overall print quality. Moreover, the growth of the digital printing market is further influenced by broader societal trends E-commerce boom, and focus on sustainability. The flourishing e-commerce sector necessitates high-quality and customized packaging solutions, perfectly suited for digital printing's on-demand and personalization capabilities. Furthermore, consumers are increasingly environmentally conscious, and digital printing's ability to utilize eco-friendly inks resonates with this growing trend. These societal shifts create new opportunities for digital printing providers and highlight the market's adaptability. However, customization features like variable data printing or unique design elements can add to the overall printing cost. This needs to be balanced with the return on investment for targeted marketing campaigns or personalized packaging.

Digital Printing Market Key Developments:

• In September 2022, Westrock Company bought the HP PageWide T1190 inkjet digital press. The company's current offset litho, flexo preprint, flexo direct print, and sheet-fed digital printing undertakings will be complemented by the digital press across its corrugated box plants and specialty facilities.
• In July 2020, Canon India initiated a new campaign named "India Ka Printer" to market its multifunction PIXMA G series inkjet printers, which can be used in both homes and businesses.