Digital Video Advertising Market: By Type (Desktop and Mobile), By End User (Retail & E-commerce, IT & Telecommunication, Automotive, BFSI, Consumer Goods & Electronics, Government, Media & Entertainment and Others), and Geography

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Digital Video Advertising Market size was valued at USD 28.3 billion in 2023, poised to grow at a CAGR of 40.9% during the forecast period 2024-30. Digital video advertising is becoming more and more popular among advertisers as a result of advancements in technology and shifting consumer trends. The use of visual media outside of traditional cable and satellite TVs is growing among people. New revenue sources for marketers and broadcasters are being made possible by non-traditional platforms like computers, mobile phones, OTT media platforms, and social media applications. These channels also enable advertisers to improve their service delivery methods. Video marketing and advertising are effective ways to draw in customers.

A method of promoting a certain commodity or service in a video format is known as digital video advertising, often referred to as online video advertising. The video is shared on a number of social networking sites, including Facebook and Instagram, as well as news websites, mobile applications, and video games. Digital video advertising includes online display ads that appear within a programme or website and typically appear prior to, during, or after an online video broadcast. Due to the rise in in-home media consumption, TV viewing, and use of social media platforms and streaming services during the COVID-19 pandemic, advertisers are adapting their digital advertising marketing strategies, which is expected to positively affect the global market for digital video advertising. During the forecast period, an increase in demand for advertising process automation is anticipated to drive the digital video advertising market. Worldwide usage of smart devices such as smartphones and televisions is anticipated to drive the global digital video advertising market during the forecast period.

During the projection period, it is also projected that the emergence of digital technologies like artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) will increase demand for digital video advertising. It is projected that increasing OTT platform adoption will give advertisers more opportunities to increase their digital video advertising. This is thus expected to fuel market expansion. High-quality digital video content presentation helps to increase investments in eCommerce products exhibited on numerous platforms by grabbing customers' attention in brief moments. A significant barrier to the expansion of the digital video advertising industry has been high expenses. Given the growth of social media and digital content in recent years, advertisements have increased dramatically. The price of digital video advertisements keeps going up since it depends so much on the calibre of the content, the volume of visitors needed, and other factors, which slows down demand from small businesses. Furthermore, in order to reach a bigger audience, large investments are required for digital advertising on some of the most well-known and influential platforms, such YouTube, Facebook, and others.  

Digital Video Advertising Market key Developments:
  • In June 2021 - Clinch and DeepIntent joined forces to provide patients with relevant digital pharmaceutical ads.
  • Pharma marketers will be able to test personalised messaging using a variety of digital platforms, such as display, online video, and CTV, and make changes in real-time. DeepIntent can therefore boost its CTV spending by 20 times as a result of this partnership.
  • In February 2021 - Spotify AB has been acknowledged as a Spotify Advertising Partner, according to a statement from D.A.Consortium, Inc. DAC will collaborate with Spotify directly through its DSP MarketOne to provide reservation-based marketing.

Digital Video Advertising Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

40.9%

Largest Market

Asia Pacific

Fastest Growing Market

North America
Digital Video Advertising Market Dynamics

Surge in demand for new advertising strategies to draw clients in the digital world, the global market for digital video advertising is anticipated to grow quickly over the forecast period. Consumer behaviour changes and advancing technology have pushed marketers to use creative methods of advertising. This is primarily due to the consumer's present increased attention to brands and products. The rise in usage of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing is predicted to raise the demand for digital video advertising around the globe. Google is experimenting with VR advertising. Demand for digital video advertising has been driven up by an increase in online shopping and a substantial shift in consumer purchasing habits. However, during the anticipated period, the impact of GDPR and other privacy rules on the usage of internet data is anticipated to restrain the market for digital video advertising.

Digital Video Advertising Market Segmentation

By Type
  • Desktop
  • Mobile
By End User
  • Retail & E-commerce
  • IT & Telecommunication
  • Automotive
  • BFSI
  • Consumer Goods & Electronics
  • Government
  • Media & Entertainment
  • Others
By Geography
  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

In February 2021 - Spotify AB has been acknowledged as a Spotify Advertising Partner, according to a statement from D.A.Consortium Inc. DAC will collaborate with Spotify directly through its DSP MarketOne to provide reservation-based marketing.

The digital video advertising market size is poised to grow at a significant CAGR of 40.9% over 2024–2030.

The digital video advertising market size is valued at USD 27.3 billion in 2023.

The desktop digital video advertising segment holds the highest market share.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1.Executive Summary
2.Global Digital Video Advertising Market Introduction 
2.1.Global Digital Video Advertising Market  - Taxonomy
2.2.Global Digital Video Advertising Market  - Definitions
2.2.1.By Type
2.2.2.By End User
2.2.3.By Geography
2.2.4.Region
3.Global Digital Video Advertising Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Digital Video Advertising Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Digital Video Advertising Market  By By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Desktop
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Mobile
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6.Global Digital Video Advertising Market  By By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Retail & E-commerce
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. IT & Telecommunication
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Automotive
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. BFSI
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Consumer Goods & Electronics
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
6.6. Government
6.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.6.3. Market Opportunity Analysis 
6.7. Media & Entertainment
6.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.7.3. Market Opportunity Analysis 
6.8. Others
6.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.8.3. Market Opportunity Analysis 
7.Global Digital Video Advertising Market  By By Geography, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. North America
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Europe
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. The Asia Pacific
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Latin America
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. MEA
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8.Global Digital Video Advertising Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Digital Video Advertising Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. By Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Desktop
9.1.2.Mobile
9.2.  By End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Retail & E-commerce
9.2.2.IT & Telecommunication
9.2.3.Automotive
9.2.4.BFSI
9.2.5.Consumer Goods & Electronics
9.2.6.Government
9.2.7.Media & Entertainment
9.2.8.Others
9.3.  By Geography Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.North America
9.3.2.Europe
9.3.3.The Asia Pacific
9.3.4.Latin America
9.3.5.MEA
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Digital Video Advertising Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. By Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Desktop
10.1.2.Mobile
10.2.  By End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Retail & E-commerce
10.2.2.IT & Telecommunication
10.2.3.Automotive
10.2.4.BFSI
10.2.5.Consumer Goods & Electronics
10.2.6.Government
10.2.7.Media & Entertainment
10.2.8.Others
10.3.  By Geography Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.North America
10.3.2.Europe
10.3.3.The Asia Pacific
10.3.4.Latin America
10.3.5.MEA
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
11.Asia Pacific (APAC) Digital Video Advertising Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. By Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Desktop
11.1.2.Mobile
11.2.  By End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Retail & E-commerce
11.2.2.IT & Telecommunication
11.2.3.Automotive
11.2.4.BFSI
11.2.5.Consumer Goods & Electronics
11.2.6.Government
11.2.7.Media & Entertainment
11.2.8.Others
11.3.  By Geography Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.North America
11.3.2.Europe
11.3.3.The Asia Pacific
11.3.4.Latin America
11.3.5.MEA
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Digital Video Advertising Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. By Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Desktop
12.1.2.Mobile
12.2.  By End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Retail & E-commerce
12.2.2.IT & Telecommunication
12.2.3.Automotive
12.2.4.BFSI
12.2.5.Consumer Goods & Electronics
12.2.6.Government
12.2.7.Media & Entertainment
12.2.8.Others
12.3.  By Geography Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.North America
12.3.2.Europe
12.3.3.The Asia Pacific
12.3.4.Latin America
12.3.5.MEA
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Digital Video Advertising Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. By Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Desktop
13.1.2.Mobile
13.2.  By End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Retail & E-commerce
13.2.2.IT & Telecommunication
13.2.3.Automotive
13.2.4.BFSI
13.2.5.Consumer Goods & Electronics
13.2.6.Government
13.2.7.Media & Entertainment
13.2.8.Others
13.3.  By Geography Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.North America
13.3.2.Europe
13.3.3.The Asia Pacific
13.3.4.Latin America
13.3.5.MEA
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Verizon Communications
14.2.2.RTL Group S.A.
14.2.3.Publicis Groupe
14.2.4.Tremor International
14.2.5.com
14.2.6.Longtail Ad Solutions
14.2.7.Viant Technology
14.2.8.PubMatic
14.2.9.ZypMedia, Inc.
14.2.10.JW Player, Inc.
14.2.11.Conversant LLC.
15. Research Methodology 
16. Appendix and Abbreviations 
  • Verizon Communications
  • RTL Group S.A.
  • Publicis Groupe
  • Tremor International
  • com
  • Longtail Ad Solutions
  • Viant Technology
  • PubMatic
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Conversant LLC.

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