Electric Toothbrush Market By Product Type (Battery Powered and Rechargeable), By Technology (Rotational, Vibrational, Sonic, Ultrasonic, and Others), By End User (Adults and Children), and Geography

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Electric Toothbrush Market size was valued at USD 3,326.6 million in 2023 and is poised to grow at a CAGR of 8.4% from 2024-2030. An electric toothbrush is an advanced technological toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillation or rotation-oscillation to clean teeth, gums, and tongue. In the case of ultrasonic toothbrushes, ultrasonic motions are produced by a piezoelectric crystal. A modern electric toothbrush is usually powered by a rechargeable battery instead of the normal battery. Oral diseases are one of the most prevalent diseases worldwide including tooth decay. According to the Centers for Disease Control and Prevention (CDC), more than 1 in 4 (26%) adults in the United States have untreated tooth decay.

An increase in awareness about oral hygiene, the incorporation of advanced technology like Artificial Intelligence, and the rise in consumer purchasing power are boosting the global electric toothbrush market. The electric toothbrush is very convenient for disabled people who have health issues. For instance, according to WHO, about 15% of the world's population lives with some form of disability, of whom 2-4% experience significant difficulties in functioning. Moreover, growing per capita income, a high rate of decreasing youth unemployment, and an inclination toward innovative and advanced products will maintain the positive trend in the global electric toothbrush market. The global key players are also paving the path for escalating consumption rates with more investment in producing innovative products, and rising advertising expenditure. However, the high price of these electric, very slow adoption rate and lack of awareness regarding the advantages of this product are hindering the global electric toothbrush market. Based on region, North America dominates the global electric toothbrush market and is expected to maintain the growth rate further in the forecasted years.  

Electric Toothbrush Market Key Developments:
  • In April 2022, Philips, a global leader in health technology, launched the new Philips Sonicare range of electric toothbrush series that features advanced sonic technology.
  • In Jan 2022, Procter & Gamble Extends Oral-B Brush Line With iOSense

Electric Toothbrush Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

8.4%

Largest Market

Asia Pacific

Fastest Growing Market

North America
Electric Toothbrush Market Dynamics

New emerging advanced technology like Artificial Intelligence is boosting the overall global electric toothbrush market growth. Electric toothbrushes incorporated with advanced technology can monitor and track the health of the teeth, record daily conditions, and can predict early symptoms of oral disease. According to the Centers for Disease Control and Prevention (CDC), nearly half (46%) of all adults aged 30 years or older show signs of gum disease; severe gum disease affects about 9% of adults. Incorporated AI technology can monitor gum diseases and early prevention can be possible and it is more efficient in cleaning than a normal toothbrush. Hence, this is an enormous opportunity for the global electric toothbrush market to replace normal toothbrushes with electric toothbrushes.

Electric Toothbrush Market Segmentation

By Product Type
  • Battery Powered
  • Rechargeable
By Technology
  • Rotational
  • Vibrational
  • Sonic
  • Ultrasonic
  • Others
By End User
  • Adults
  • Children

Frequently Asked Questions

The electric toothbrush market size was valued at USD 3,326.6 million in 2023

Panasonic Corporation, Colgate-Palmolive Company, The Procter & Gamble Company, JSB Healthcare, Koninklijke Philips N.V., Omron Healthcare, Inc., Oral B, FOREO Company, Wellness Oral Care Company

North America is the fastest-growing region for the electric toothbrush market

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1. Executive Summary
2. Global Electric Toothbrush Market Introduction
2.1. Global Electric Toothbrush Market Taxonomy
2.2. Global Electric Toothbrush Market Definitions
2.2.1. By Product Type
2.2.2. By Technology
2.2.3. By End User
2.2.4. By Region
3. Global Electric Toothbrush Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Electric Toothbrush Market Dynamic Factors - Impact Analysis
3.6. Global Electric Toothbrush Market Competition Landscape
3.7. Epidemiology
4. Global Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Electric Toothbrush Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.1. Battery Powered
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Rechargeable
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
6. Global Electric Toothbrush Market, By Technology, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.1. Rotational
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Vibrational
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Sonic
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Ultrasonic
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Others
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
7. Global Electric Toothbrush Market, By End User, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.1. Adults
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Children
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
8. Global Electric Toothbrush Market Forecast, By Region, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Region, 2024 - 2030
9. North America Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Battery Powered
9.1.2. Rechargeable
9.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Rotational
9.2.2. Vibrational
9.2.3. Sonic
9.2.4. Ultrasonic
9.2.5. Others
9.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Adults
9.3.2. Children
9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030
9.6. North America Electric Toothbrush Market Dynamics Trends
10. Europe Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
10.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Battery Powered
10.1.2. Rechargeable
10.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Rotational
10.2.2. Vibrational
10.2.3. Sonic
10.2.4. Ultrasonic
10.2.5. Others
10.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Adults
10.3.2. Children
10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Rest of Europe
10.5. Europe Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030
10.6. Europe Electric Toothbrush Market Dynamics Trends
11. Asia-Pacific Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
11.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Battery Powered
11.1.2. Rechargeable
11.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Rotational
11.2.2. Vibrational
11.2.3. Sonic
11.2.4. Ultrasonic
11.2.5. Others
11.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Adults
11.3.2. Children
11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030
11.6. Asia-Pacific Electric Toothbrush Market Dynamics Trends
12. Latin America Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
12.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Battery Powered
12.1.2. Rechargeable
12.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Rotational
12.2.2. Vibrational
12.2.3. Sonic
12.2.4. Ultrasonic
12.2.5. Others
12.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Adults
12.3.2. Children
12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Rest of Latin America
12.5. Latin America Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030
12.6. Latin America Electric Toothbrush Market Dynamics Trends
13. Middle East and Africa Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn)
13.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Battery Powered
13.1.2. Rechargeable
13.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Rotational
13.2.2. Vibrational
13.2.3. Sonic
13.2.4. Ultrasonic
13.2.5. Others
13.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Adults
13.3.2. Children
13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. South Africa
13.4.3. Rest of MEA
13.5. MEA Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030
13.6. MEA Electric Toothbrush Market Dynamics Trends
14. Competition Landscape
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Key Product Types, Key Developments, Strategies, and SWOT Analysis)
14.2.1. Panasonic Corporation
14.2.2. Colgate-Palmolive Company
14.2.3. The Procter & Gamble Company
14.2.4. JSB Healthcare
14.2.5. Koninklijke Philips N.V.
14.2.6. Omron Healthcare, Inc.
14.2.7. Oral B
14.2.8. FOREO Company
14.2.9. Wellness Oral Care Company
14.2.10. Fairywill Company
14.2.11. Xiaomi
14.2.12. Smilex Company
15. Research Methodology
16. Key Assumptions and Acronyms
  • Panasonic Corporation
  • Colgate-Palmolive Company
  • The Procter & Gamble Company
  • JSB Healthcare
  • Koninklijke Philips N.V.
  • Omron Healthcare, Inc.
  • Oral B
  • FOREO Company
  • Wellness Oral Care Company
  • Fairywill Company
  • Xiaomi
  • Smilex Company

Adjacent Markets