Europe Jewelry Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Rings, Necklaces, Earrings, Bracelets, Brooches, Watches, Others) By Material (Gold, Silver, Platinum, Diamonds, Gemstones, Pearls, Alternative Metals) By Distribution Channel (Jewelry Stores, Department Stores, Specialty Retailers, Online Platforms, Boutique Stores, Duty-Free And Travel Retail) By End User (Women, Men, Children, Unisex/Gender-Neutral) and  Country Forecast 2020-2031

The European jewelry Market is the production, distribution, and sale of jewelry like rings, necklaces, earrings, bracelets, brooches, and watches that are composed of gold, silver, platinum, diamonds, gemstones, and pearls. The market is propelled by the intersection of fashion-conscious consumer behavior, rising disposable incomes, cultural heritage, and the status of the region as a global luxury shopping destination, which is all building for greater demand for modern and traditional jewelry.

Rising demand for sustainable and ethically sourced materials and rising electronic retail channels are also further fueling market growth. However, the sector is held back by unpredictable raw material costs, spurious product competition, and uncertainty about finances that can interfere with discretionary spending in discretionary luxury products.

Facts & Figures

• Gold, a rare and highly valued material, was buried with the dead so as to accompany its owner into the afterlife
• Until the late 14th century, gems were usually polished rather than cut.
• The Celts, for example, used red enamel in their jewelry, and the Phoenicians brought their jewelry-making traditions from the eastern Mediterranean.

Key Developments

• In Feb 2025, Tiffany & Co. collaborated with Pharrell Williams on the Titan collection, blending bold design with Tiffany’s diamond heritage. Also reopened its Fifth Avenue flagship after renovation, reinforcing its luxury presence.
• In May 2025, Cartier implemented a global price increase averaging 6.6% in Europe, particularly affecting the Love and Juste un Clou collections, due to rising material costs.
• In Apr 2025, Bulgari inaugurated the world’s largest jewelry manufacturing facility in Valenza, Italy, aiming to double production by 2029 and deepen in-house craftsmanship.
• In Apr 2025, Chopard unveiled new high jewelry pieces at Watches and Wonders 2025, including the L’Heure du Diamant Moonphase, showcasing its dual expertise in watchmaking and jewelry.

European Jewelry Market Segmentation

Based on the product type

• Rings
• Necklaces
• Earrings
• Bracelets
• Brooches
• Watches
• Others

Rings are among the most known and best-selling segments in the Europe Jewelry Market, supported by cultural iconography and self-expression. They have a high association with milestones and celebrations such as engagement, wedding, anniversaries, and accomplishment, and thus are a major part of fine as well as fashion jewelry segments. The segment is witnessing higher demand for stackable and bespoke designs, particularly from younger generations in pursuit of uniqueness and layering fashion. Platinum, gold, and cultured diamonds are increasing, as are minimalist and vintage designs. Online shopping platforms and virtual try-on have also contributed to growth further by being more convenient and personalized. With their sentimental value and changing design popularity, rings continue to be a staple of the European jewelry sector.

Based on the material

• Gold
• Silver
• Platinum
• Diamonds
• Gemstones (e.g., sapphires, rubies, emeralds)
• Pearls
• Alternative metals

The most common and culturally superior substance for European jewelry is gold, sought for its timelessness, intrinsic worth, and functionality in both traditional and contemporary style. Italy and Germany are especially strong markets where the craft of goldsmithing is deeply entrenched. Italy, for instance, is a large exporter of gold jewelry, supplying nearly half of Europe's gold jewelry over the past few years. Consumers are increasingly opting for 18K and 14K gold for its mix of purity and durability, whereas white gold and rose gold merchandise are fast catching on among young consumers. The category is also supported by the increase of value-investment buys, as others view jewelry made of gold as a vault of value amid economic turmoil. But volatile gold prices and concern about sustainability are forcing firms to turn to recycled gold and open supply chains to serve emerging consumer requirements.

Based on the distribution channel

• Jewelry stores
• Department stores
• Specialty retailers
• Online platforms
• Boutique stores
• Duty-free and travel retail

Jewelry stores are a robust channel of distribution in Europe that offers shoppers a tactile, bespoke buying experience highly valued for expensive items like engagement rings and luxury watches. They are usually flagships or authorized retailers of the brands and are positioned to provide assurance, after-sales service, and customization possibilities. Germany, France, and Italy each have a high density of independent and branded jewelry boutiques that are frequently family-owned with strong artisanal heritage. Foot traffic in jewelry shops continues to be strong even as shopping goes online, particularly in tourist cities and during periods of heavy gifting. The format is also being transformed through the employment of digital technologies like virtual consultations and in-store AR try-ons to push more customer interactions and bridge online-offline experience.

Based on the end user

• Women
• Men
• Children
• Unisex/Gender-neutral

Women constitute the largest and most influential end-user segment, driving the majority of jewelry buys in both fine and fashion channels. That's because cultural tradition, gift-giving, and individual fashion appeal drive them. More and more European women seek to combine sophistication with uniqueness—anything from traditional gold and diamond staples to trendy pieces that feature colored gemstones and clean, minimalist design. Rising self-purchasing behavior, especially among working individuals, is reshaping buying habits, with digital convenience, ethical buying, and personalization being dominant drivers. Brand responses are through curated collections, dynamic pricing, and omnichannel experiences to immerse this core segment even more.