Europe Smart Packaging Market: By Technology ((Modified Atmosphere Packaging (MAP), Active Packaging, Intelligent Packaging (IP)), End User (Food & Beverages, Personal Care, Healthcare, Automotive), and Country  

Europe Smart Packaging Market Size was valued at xxmn in 2023 and is poised to grow at CAGR X% over 2024-2030. Changes in lifestyle patterns due to rapid urbanization and increase in consumption of beauty products and cosmetics with packaging advancement technology drive the Europe smart packaging industry. In addition, untapped geographical regions offer enormous opportunities to the smart packaging market, which further fosters the overall smart packaging industry. The presence of oxygen in a packaged material increases the oxidative depreciation of food. Oxygen takes care of overall shelf life ability of muscle food products. Thus, the control of oxygen levels in food packaging is necessary to restrict the rate of such spoilage reactions in food. Thus, it is projected to grow at the fastest rate, which increases the Europe smart packaging market size. However, high cost of active and intelligent packaging is projected to hamper the Europe smart packaging market growth. Key players are actively engaged in collaborations, acquisitions, new technological innovations and product launch to strengthen its tract in the Europe market.

January 2018 Henkel and Selinko announced partnership for smart packaging solutions. It comprises of a collaboration agreement to expand and improve smart and interactive packaging solutions, especially focusing on FMCG markets. January 2018 Beauty brand Avon has teamed up with British technology and product design firm Cambridge Design Partnership to test smart packaging in consumer trials of a new anti-aging product. Key players are adopting new strategy to establish their footprint worldwide thereby enhancing their product portfolio. Merger, acquisition, product development and collaborations are some of the market strategy the key players implement. For instance, September 2017 Magic Add, an innovator in the Internet of Packaging (IoP) smart packaging solutions, announced a partnership with UPM Raflatac. The partnership aims to provide high-performance self-adhesive label materials for product and information labeling. In co-operation with Magic Add, UPM Raflatac launched RafMore, a smart label solution designed to power and extend brand promotion, protection, and logistics applications.

Europe Smart Packaging Market Key Developments:

•  January 2018 Beauty brand Avon has teamed up with British technology and product design firm Cambridge Design Partnership to test smart packaging in consumer trials of a new anti-aging product.
• January 2018 Henkel and Selinko announced partnership for smart packaging solutions. It comprises of a collaboration agreement to expand and improve smart and interactive packaging solutions, especially focusing on FMCG markets.