- Liquid
- Dryer Sheets
- Others
Fabric Softeners and Conditioners Market size was valued at USD 16,915.4 million in 2022 and is poised to grow at a 4.4% CAGR from 2023 to 2029. Fabric softeners and conditioners are the agents used to protect cloths from deterioration caused by regular washing. The consumers are focused in keeping their garments clean and fabric shine and thus increasing their spendings on premium products which are well suited for their individual requirements. The growing use of expensive and sensitive forms of apparel is trending nowadays. Some harsh chemicals can damage such forms of clothing. Thus, fabric softeners and conditioners are used to keep the clothes in good condition. Thus, increasing the demand for fabric softeners and conditioners in the market and expected to drive the growth of fabrics softeners and conditioners market over the forecast period. In addition, growing adoption of technologically enhanced laundry care systems in households and commercial sectors like washing machines with smart water technology, smart dispensing is expected to increase the demand for washing machine- fabric softeners and conditioners.
Furthermore, growing need for biodegradable products is expected to drive the market growth owing to the side effects on human skin caused by chemicals like quaternary ammonium compound. However, the harmful side effects on environment and consumers caused by the artificial chemicals while production and various health issues caused by using the product are expected to hinder the growth of fabric softeners and conditioners market. The increasing focus of manufacturers in developing chemical free softeners and conditioners is expected to provide opportunity for the market key players and new entrants of the market over the forecast period. Geographically, the Asia Pacific region held the major market share in 2022 and is expected to dominate the global fabric softeners and conditioners market in the forecasted years.
Fabric Softeners and Conditioners Market Key Developments:
- In September 2022, Procter & Gamble launched three new “outdoorable’ fabric conditioners. An innovative solar dry technology
Fabric Softeners and Conditioners Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
4.4%
Largest Market
Asia Pacific
Fastest Growing Market
North America
Fabric Softeners and Conditioners Market Dynamics
The fabric softeners and conditioners market is expected to grow over the forecasted period due to the increasing demand for laundry care products. The increasing awareness of consumers about health and hygiene to keep the clothes after COVID 19 pandemic is expected to drive the market growth over the forecasted period. The increasing focus of consumers in eco-friendly and organic laundry care products is expected to increase the demand for organic fabric softeners and conditioners. In addition, the introduction of plant-based enzymes and mineral based surfactants in the laundry care products is expected to boost the growth of fabric softeners and conditioners market over the forecast period.
Asia-Pacific Got Significant Share
Fabric Softeners and Conditioners Market Regional Analysis
Fabric softeners and conditioners market is segmented based on regions into North America, Asia-pacific, Europe, Latin America, and Middle East and Africa. Asia Pacific fabric softeners and conditioners market is likely to hold a significant revenue share, and in the forecasted years, it is predicted to increase rapidly due to the huge population base present in this region and increasing adoption of advanced laundry care products in emerging countries like China and India. In addition, increasing concern about hygiene and growing adoption of healthy lifestyle is expected to boost the market growth in this region. North America region is expected to have a significant growth over the forecast period followed by the Europe region owing to the growing focus of market key players in the development of advanced laundry care products in this region.
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- The fabric softeners and conditioners market report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
- The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
- The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
- The report tracks recent innovations, key developments and startup’s details that are actively working in the market
- The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
- The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market
Fabric Softeners and Conditioners Market Segmentation
By Form
By End User
- Residential
- Laundry Services
- Textile
- Hospitality
- Others
By Nature
- Organic
- Conventional
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience & Grocery Stores
- Specialty Stores
- Online Retail Stores
- Others
By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- MEA
Frequently Asked Questions
Fabric Softeners and Conditioners market was valued at USD 16,915 million in 2022 and is expected to grow at a 4.4% CAGR from 2023 to 2029.
Increasing concern of consumer about hygiene and clean clothes is expected to drive the market growth over the forecast period.
The leading players in the global Fabric Softeners and Conditioners market are Procter & Gamble, Unilever, Reckitt Benckiser Group Plc., Henkel Ag & Co. KGaA, Colgate Palmolive Company, Marico Ltd., LG Household & Health Care Ltd., Pigeon Corporation, Church & Dwight Co., Inc., Melaleuca, Inc.
Asia Pacific region is expected to have larger share value and expected to dominate the global fabric softener and conditioners market followed by North America and Europe region.
| 1.Executive Summary |
| 2.Global Fabric Softeners and Conditioners Market Introduction |
| 2.1.Global Fabric Softeners and Conditioners Market - Taxonomy |
| 2.2.Global Fabric Softeners and Conditioners Market - Definitions |
| 2.2.1.Form |
| 2.2.2.End User |
| 2.2.3.Nature |
| 2.2.4.Distribution Channel |
| 2.2.5.Region |
| 3.Global Fabric Softeners and Conditioners Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Fabric Softeners and Conditioners Market Analysis, 2018 - 2022 and Forecast 2023 - 2029 |
| 4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Fabric Softeners and Conditioners Market By Form, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 5.1. Liquid |
| 5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Dryer Sheets |
| 5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Others |
| 5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6.Global Fabric Softeners and Conditioners Market By End User, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 6.1. Residential |
| 6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Laundry Services |
| 6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Textile |
| 6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Hospitality |
| 6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Others |
| 6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 7.Global Fabric Softeners and Conditioners Market By Nature, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 7.1. Organic |
| 7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Conventional |
| 7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8.Global Fabric Softeners and Conditioners Market By Distribution Channel, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 8.1. Supermarkets & Hypermarkets |
| 8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Convenience & Grocery Stores |
| 8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Specialty Stores |
| 8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Online Retail Stores |
| 8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Others |
| 8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9.Global Fabric Softeners and Conditioners Market By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia Pacific (APAC) |
| 9.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Middle East and Africa (MEA) |
| 9.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Latin America |
| 9.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 10.North America Fabric Softeners and Conditioners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 10.1. Form Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Liquid |
| 10.1.2.Dryer Sheets |
| 10.1.3.Others |
| 10.2. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Residential |
| 10.2.2.Laundry Services |
| 10.2.3.Textile |
| 10.2.4.Hospitality |
| 10.2.5.Others |
| 10.3. Nature Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Organic |
| 10.3.2.Conventional |
| 10.4. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Supermarkets & Hypermarkets |
| 10.4.2.Convenience & Grocery Stores |
| 10.4.3.Specialty Stores |
| 10.4.4.Online Retail Stores |
| 10.4.5.Others |
| 10.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.5.1.United States of America (USA) |
| 10.5.2.Canada |
| 11.Europe Fabric Softeners and Conditioners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 11.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Liquid |
| 11.1.2.Dryer Sheets |
| 11.1.3.Others |
| 11.2. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Residential |
| 11.2.2.Laundry Services |
| 11.2.3.Textile |
| 11.2.4.Hospitality |
| 11.2.5.Others |
| 11.3. Nature Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Organic |
| 11.3.2.Conventional |
| 11.4. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.Supermarkets & Hypermarkets |
| 11.4.2.Convenience & Grocery Stores |
| 11.4.3.Specialty Stores |
| 11.4.4.Online Retail Stores |
| 11.4.5.Others |
| 11.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.5.1.Germany |
| 11.5.2.France |
| 11.5.3.Italy |
| 11.5.4.United Kingdom (UK) |
| 11.5.5.Spain |
| 11.5.6.Rest of EU |
| 12.Asia Pacific (APAC) Fabric Softeners and Conditioners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 12.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Liquid |
| 12.1.2.Dryer Sheets |
| 12.1.3.Others |
| 12.2. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Residential |
| 12.2.2.Laundry Services |
| 12.2.3.Textile |
| 12.2.4.Hospitality |
| 12.2.5.Others |
| 12.3. Nature Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Organic |
| 12.3.2.Conventional |
| 12.4. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.Supermarkets & Hypermarkets |
| 12.4.2.Convenience & Grocery Stores |
| 12.4.3.Specialty Stores |
| 12.4.4.Online Retail Stores |
| 12.4.5.Others |
| 12.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.5.1.China |
| 12.5.2.India |
| 12.5.3.Australia and New Zealand (ANZ) |
| 12.5.4.Japan |
| 12.5.5.Rest of APAC |
| 13.Middle East and Africa (MEA) Fabric Softeners and Conditioners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 13.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Liquid |
| 13.1.2.Dryer Sheets |
| 13.1.3.Others |
| 13.2. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Residential |
| 13.2.2.Laundry Services |
| 13.2.3.Textile |
| 13.2.4.Hospitality |
| 13.2.5.Others |
| 13.3. Nature Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Organic |
| 13.3.2.Conventional |
| 13.4. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Supermarkets & Hypermarkets |
| 13.4.2.Convenience & Grocery Stores |
| 13.4.3.Specialty Stores |
| 13.4.4.Online Retail Stores |
| 13.4.5.Others |
| 13.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.5.1.GCC Countries |
| 13.5.2.South Africa |
| 13.5.3.Rest of MEA |
| 14.Latin America Fabric Softeners and Conditioners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 14.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1.Liquid |
| 14.1.2.Dryer Sheets |
| 14.1.3.Others |
| 14.2. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1.Residential |
| 14.2.2.Laundry Services |
| 14.2.3.Textile |
| 14.2.4.Hospitality |
| 14.2.5.Others |
| 14.3. Nature Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.3.1.Organic |
| 14.3.2.Conventional |
| 14.4. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1.Supermarkets & Hypermarkets |
| 14.4.2.Convenience & Grocery Stores |
| 14.4.3.Specialty Stores |
| 14.4.4.Online Retail Stores |
| 14.4.5.Others |
| 14.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.5.1.Brazil |
| 14.5.2.Mexico |
| 14.5.3.Rest of LA |
| 15. Competition Landscape |
| 15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 15.2.1.Procter & Gamble |
| 15.2.2.Unilever |
| 15.2.3.Reckitt Benckiser Group Plc |
| 15.2.4.Henkel Ag & Co KGaA |
| 15.2.5.Colgate Palmolive Company |
| 15.2.6.Marico Ltd |
| 15.2.7.LG Household & Health Care Ltd |
| 15.2.8.Pigeon Corporation |
| 15.2.9.Church & Dwight Co Inc |
| 15.2.10.Melaleuca Inc |
| 16. Research Methodology |
| 17. Appendix and Abbreviations |
- Procter & Gamble
- Unilever
- Reckitt Benckiser Group Plc
- Henkel Ag & Co KGaA
- Colgate Palmolive Company
- Marico Ltd
- LG Household & Health Care Ltd
- Pigeon Corporation
- Church & Dwight Co Inc
- Melaleuca Inc