Fabric Softeners and Conditioners Market by Form (Liquid, Dryer Sheets, and Others), by End Use (Residential, Laundry Services, Textile, Hospitality, Others), by Nature (Organic, Conventional), by Distribution Channel (Supermarkets & Hypermarkets, Convenience & Grocery Stores, Specialty Stores, Online Retail Stores, and Others), and Geography (North America, Europe, Asia Pacific, Latin America, and MEA) and forecast to 2029.

Fabric Softeners and Conditioners Market size was valued at USD 16,915.4 million in 2022 and is poised to grow at a 4.4% CAGR from 2023 to 2029. Fabric softeners and conditioners are the agents used to protect cloths from deterioration caused by regular washing. The consumers are focused in keeping their garments clean and fabric shine and thus increasing their spendings on premium products which are well suited for their individual requirements.  The growing use of expensive and sensitive forms of apparel is trending nowadays. Some harsh chemicals can damage such forms of clothing. Thus, fabric softeners and conditioners are used to keep the clothes in good condition. Thus, increasing the demand for fabric softeners and conditioners in the market and expected to drive the growth of fabrics softeners and conditioners market over the forecast period. In addition, growing adoption of technologically enhanced laundry care systems in households and commercial sectors like washing machines with smart water technology, smart dispensing is expected to increase the demand for washing machine- fabric softeners and conditioners. Furthermore, growing need for biodegradable products is expected to drive the market growth owing to the side effects on human skin caused by chemicals like quaternary ammonium compound. However, the harmful side effects on environment and consumers caused by the artificial chemicals while production and various health issues caused by using the product are expected to hinder the growth of fabric softeners and conditioners market. The increasing focus of manufacturers in developing chemical free softeners and conditioners is expected to provide opportunity for the market key players and new entrants of the market over the forecast period. Geographically, the Asia Pacific region held the major market share in 2022 and is expected to dominate the global fabric softeners and conditioners market in the forecasted years.

Fabric Softeners and Conditioners Market Key Developments:
In September 2022, Procter & Gamble launched three new “outdoorable’ fabric conditioners. An innovative solar dry technology