- Dryer Sheets
Fabric Softeners and Conditioners Market size was valued at USD 16,915.4 million in 2022 and is poised to grow at a 4.4% CAGR from 2023 to 2029. Fabric softeners and conditioners are the agents used to protect cloths from deterioration caused by regular washing. The consumers are focused in keeping their garments clean and fabric shine and thus increasing their spendings on premium products which are well suited for their individual requirements. The growing use of expensive and sensitive forms of apparel is trending nowadays. Some harsh chemicals can damage such forms of clothing. Thus, fabric softeners and conditioners are used to keep the clothes in good condition. Thus, increasing the demand for fabric softeners and conditioners in the market and expected to drive the growth of fabrics softeners and conditioners market over the forecast period. In addition, growing adoption of technologically enhanced laundry care systems in households and commercial sectors like washing machines with smart water technology, smart dispensing is expected to increase the demand for washing machine- fabric softeners and conditioners. Furthermore, growing need for biodegradable products is expected to drive the market growth owing to the side effects on human skin caused by chemicals like quaternary ammonium compound. However, the harmful side effects on environment and consumers caused by the artificial chemicals while production and various health issues caused by using the product are expected to hinder the growth of fabric softeners and conditioners market. The increasing focus of manufacturers in developing chemical free softeners and conditioners is expected to provide opportunity for the market key players and new entrants of the market over the forecast period. Geographically, the Asia Pacific region held the major market share in 2022 and is expected to dominate the global fabric softeners and conditioners market in the forecasted years.
Fabric Softeners and Conditioners Market Key Developments:
In September 2022, Procter & Gamble launched three new “outdoorable’ fabric conditioners. An innovative solar dry technology
Fastest Growing Market
The fabric softeners and conditioners market is expected to grow over the forecasted period due to the increasing demand for laundry care products. The increasing awareness of consumers about health and hygiene to keep the clothes after COVID 19 pandemic is expected to drive the market growth over the forecasted period. The increasing focus of consumers in eco-friendly and organic laundry care products is expected to increase the demand for organic fabric softeners and conditioners. In addition, the introduction of plant-based enzymes and mineral based surfactants in the laundry care products is expected to boost the growth of fabric softeners and conditioners market over the forecast period.
Supermarkets & Hypermarkets
Convenience & Grocery Stores
Online Retail Stores
Fabric Softeners and Conditioners market was valued at USD 16,915 million in 2022 and is expected to grow at a 4.4% CAGR from 2023 to 2029.
Increasing concern of consumer about hygiene and clean clothes is expected to drive the market growth over the forecast period.
The leading players in the global Fabric Softeners and Conditioners market are Procter & Gamble, Unilever, Reckitt Benckiser Group Plc., Henkel Ag & Co. KGaA, Colgate Palmolive Company, Marico Ltd., LG Household & Health Care Ltd., Pigeon Corporation, Church & Dwight Co., Inc., Melaleuca, Inc.
Asia Pacific region is expected to have larger share value and expected to dominate the global fabric softener and conditioners market followed by North America and Europe region.