- Strength Training Equipment
- Cardiovascular Training Equipment
- Body Composition Analyzers
- Fitness Monitoring Equipment
- Others
Fitness Equipment Market size was valued at USD 33,583.6 million in 2023, growing at a CAGR of 3.9% 2024-2030. Moreover, the U.S. medical devices market is projected to grow significantly, reaching an estimated value of USD 14,096.3 million by 2030. The driving factor of the fitness equipment market due to increasing health awareness, home workout adoptions, and growing membership in gyms on account of lifestyle-related health issues fuel the market of the fitness equipment sector. Its restraints are represented by the high costs associated with fitness equipment and limited spaces at homes to accommodate it.
The opportunities in the market lie in technological advancements through smart and connected equipment, meeting the growing demands of personalized fitness experiences. Many of the market's key trends are at-home fitness, digital upgrades such as virtual training and performance tracking, and eco-friendly and multi-functional fitness equipment.
By Product Type: The leading product type in the fitness equipment market is the cardiovascular equipment segment, which includes treadmills, stationary bikes, and elliptical machines. This type of equipment is particularly popular because it improves cardiovascular health, weight management, and general fitness. More home workout activities have created further demand for these all-in-one machines, which can suit various levels of fitness, and so are suitable for convenient exercise at home.
By Application Type: The physical fitness segment is the leading market share in the fitness equipment market. This application encompasses a wide range of activities designed to enhance the overall wellness of any person such as cardiovascular conditioning, strength training, and flexibility-gaining exercises. An increasing interest in holistic health and fitness translates to the fact that consumers look for flexible fitness equipment that can accommodate numerous workouts. Therefore, this application will be one source where the increase in trend will be perpetuated due to the increased people's focus on living an active lifestyle.
By Buyer Type: The individual buyer is the most prominent segment in the fitness equipment market. Individual buyers are fitness enthusiasts and recreational users who buy equipment primarily for personal use, mostly at home, to work out. In line with this trend for health and self-sufficiency in accessing a fitness center, people invest in home fitness equipment, particularly cardio equipment and strength trainers. The COVID-19 pandemic has accelerated this trend further as more and more consumers seek a way out of gym facility alternatives.
By Type: The indoor fitness equipment segment dominates the fitness equipment market. Indoor equipment consists of machines like treadmills, stationary bikes, and resistance trainers, whose demand is gaining traction due to workouts being done from home, as well as the expansion of gym facilities. The ease and efficiency of working out indoors have further boosted its popularity, particularly during the COVID-19 pandemic, during which many consumers sought alternative places for outdoor workouts. Thus, the indoor segment has picked up momentum and drawn constant consumer interest.
By End User: The residential segment dominates the demand side of the fitness equipment market. Consumer preference toward investing in fitness equipment that allows them to maintain a quick and easy workout routine within their homes has been augmented by the growing popularity of home workout trends. Increased health awareness, the COVID-19 pandemic effect, and the quest for personal home workout environments have added immense pressure to residential fitness solutions. Thus, this trend focuses on adapting to the quest for keeping fit routines at home.
The fitness equipment market size is inclusive of several companies such as Nautilus, Inc., Life Fitness, Johnson Health Tech, TECHNOGYM S.p.A, Impulse (Qingdao) Health Tech CO., LTD, Core Health & Fitness, Precor Incorporated, Afton, Shanghai Define Health Tech CO LTD, Realleader Fitness Co., Ltd, Shandong Aoxinde Fitness Equipment Co., Ltd., BFT Fitness, YanreFitness, FITKING FITNESS, and Fitline India.
Study Period
2024-2030Base Year
2023CAGR
3.9%Largest Market
North AmericaFastest Growing Market
Asia Pacific
The driving forces of the fitness equipment market are majorly driven by an increase in sensitivity towards health and wellness, whereby more people are coming to realize that, nowadays, to be healthy means one has to exercise regularly. This fitness awareness has made membership in gyms increase, along with a demand for home workouts, especially at times when comfort is the expectation with access in their fitness plans. Another trend is that lifestyle problems such as obesity and chronic diseases are making consumers invest in fitness equipment.
Despite all these growth prospects, the market has plenty of fetters. The first one is the quality fitness equipment is always costly, and therefore, might discourage many, especially budget-conscious consumers from buying it in the first place. Besides, the limited physical space within homes would not be suitable for holding various types and sizes of equipment that customers might like or be able to afford to purchase. The market could also easily be influenced by fluctuations in economic downturns. For example, in any economic recession, discretionary spending on fitness equipment might decline as consumers try to preserve funds for other essential expenses.
The opportunities in the sector of fitness equipment are enormous, especially in aspects related to technological aspects. The aspect of fitness equipment that has come to the limelight is connected and smart fitness equipment. It is those devices that enable the tracking of performance through consumers, an opportunity to engage in virtual coaching, having workouts based on interactivity, among others. In addition, increasing social media use by individuals who keep exercising offers a platform for engagement with potential customers and showcasing fitness equipment products.
The current scenario of the fitness equipment market is not too hot in terms of at-home fitness solutions but rather shows a neutral trend since customers are increasingly demanding convenience and flexibility in workouts. Digital features, such as mobile applications and online workout programs, are becoming more prominent as progressions enhance the journey of the users. Another aspect is the environmental emphasis on ergonomic and multifunctional fitness equipment as consumers become more concerned by green fitness options maximizing value without causing damage to the environment. Additionally, trends in group classes and community fitness participation are changing the design and functionality of equipment to cater to joint workouts.
By Product Type
By Application
By Buyer Type
By Type
By End User
The global fitness equipment market size was valued at USD 33,583.6 million in 2023, at a CAGR of 3.9% 2024-2030.
• Increasing health awareness
• Home workout adoptions
• Growing membership in gyms
• At-home fitness
• Digital upgrades such as virtual training and performance tracking
• Multi-functional fitness equipment
Cardiovascular equipment & residential end users have the highest share in the fitness equipment market.
Market research report segments covered are product type, application, buyer type, type end users, and regions.
1.Executive Summary |
2.Global Fitness Equipment Market Introduction |
2.1.Global Fitness Equipment Market - Taxonomy |
2.2.Global Fitness Equipment Market - Definitions |
2.2.1.Product Type |
2.2.2.Application |
2.2.3. Buyer Type |
2.2.4.Type |
2.2.5.Region |
3.Global Fitness Equipment Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Fitness Equipment Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Fitness Equipment Market By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Strength Training Equipment |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Cardiovascular Training Equipment |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Body Composition Analyzers |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Fitness Monitoring Equipment |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Others |
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
6.Global Fitness Equipment Market By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Weight Loss |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Body Building |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Physical Fitness |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Mental Fitness |
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
6.5. Others |
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.5.3. Market Opportunity Analysis |
7.Global Fitness Equipment Market By Buyer Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Individual |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Institution |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Others |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
8.Global Fitness Equipment Market By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. Outdoor |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Indoor |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
9.Global Fitness Equipment Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. North America |
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia Pacific (APAC) |
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Middle East and Africa (MEA) |
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Latin America |
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
10.North America Fitness Equipment Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Strength Training Equipment |
10.1.2.Cardiovascular Training Equipment |
10.1.3.Body Composition Analyzers |
10.1.4.Fitness Monitoring Equipment |
10.1.5.Others |
10.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Weight Loss |
10.2.2.Body Building |
10.2.3.Physical Fitness |
10.2.4.Mental Fitness |
10.2.5.Others |
10.3. Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Individual |
10.3.2.Institution |
10.3.3.Others |
10.4. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Outdoor |
10.4.2.Indoor |
10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.5.1.United States of America (USA) |
10.5.2.Canada |
11.Europe Fitness Equipment Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Strength Training Equipment |
11.1.2.Cardiovascular Training Equipment |
11.1.3.Body Composition Analyzers |
11.1.4.Fitness Monitoring Equipment |
11.1.5.Others |
11.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Weight Loss |
11.2.2.Body Building |
11.2.3.Physical Fitness |
11.2.4.Mental Fitness |
11.2.5.Others |
11.3. Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Individual |
11.3.2.Institution |
11.3.3.Others |
11.4. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.Outdoor |
11.4.2.Indoor |
11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.5.1.Germany |
11.5.2.France |
11.5.3.Italy |
11.5.4.United Kingdom (UK) |
11.5.5.Spain |
12.Asia Pacific (APAC) Fitness Equipment Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Strength Training Equipment |
12.1.2.Cardiovascular Training Equipment |
12.1.3.Body Composition Analyzers |
12.1.4.Fitness Monitoring Equipment |
12.1.5.Others |
12.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Weight Loss |
12.2.2.Body Building |
12.2.3.Physical Fitness |
12.2.4.Mental Fitness |
12.2.5.Others |
12.3. Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Individual |
12.3.2.Institution |
12.3.3.Others |
12.4. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.Outdoor |
12.4.2.Indoor |
12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.5.1.China |
12.5.2.India |
12.5.3.Australia and New Zealand (ANZ) |
12.5.4.Japan |
12.5.5.Rest of APAC |
13.Middle East and Africa (MEA) Fitness Equipment Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Strength Training Equipment |
13.1.2.Cardiovascular Training Equipment |
13.1.3.Body Composition Analyzers |
13.1.4.Fitness Monitoring Equipment |
13.1.5.Others |
13.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Weight Loss |
13.2.2.Body Building |
13.2.3.Physical Fitness |
13.2.4.Mental Fitness |
13.2.5.Others |
13.3. Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Individual |
13.3.2.Institution |
13.3.3.Others |
13.4. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Outdoor |
13.4.2.Indoor |
13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.5.1.GCC Countries |
13.5.2.South Africa |
13.5.3.Rest of MEA |
14.Latin America Fitness Equipment Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
14.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.1.1.Strength Training Equipment |
14.1.2.Cardiovascular Training Equipment |
14.1.3.Body Composition Analyzers |
14.1.4.Fitness Monitoring Equipment |
14.1.5.Others |
14.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.2.1.Weight Loss |
14.2.2.Body Building |
14.2.3.Physical Fitness |
14.2.4.Mental Fitness |
14.2.5.Others |
14.3. Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.3.1.Individual |
14.3.2.Institution |
14.3.3.Others |
14.4. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.4.1.Outdoor |
14.4.2.Indoor |
14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.5.1.Brazil |
14.5.2.Mexico |
14.5.3.Rest of LA |
15. Competition Landscape |
15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
15.2.1.Nautilus, Inc |
15.2.2. Life Fitness |
15.2.3.Johnson Health Tech |
15.2.4.TECHNOGYM S.p.A |
15.2.5.Impulse (Qingdao) Health Tech CO., LTD |
15.2.6.Core Health & Fitness |
15.2.7.Precor Incorporated |
15.2.8.Afton |
15.2.9.Shanghai Define Health Tech CO LTD |
15.2.10.Realleader Fitness Co., Ltd |
15.2.11.Shandong Aoxinde Fitness Equipment Co., Ltd. |
15.2.12.BFT Fitness |
15.2.13.YanreFitness |
15.2.14.FITKING FITNESS |
15.2.15.Fitline India |
16. Research Methodology |
17. Appendix and Abbreviations |