Fitness Equipment Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Strength Training Equipment, Cardiovascular Training Equipment, Body Composition Analyzers, Fitness Monitoring Equipment, and Others), By Application (Weight Loss, Body Building, Physical Fitness, Mental Fitness, and Others), By Buyer Type (Individual, Institution, and Others), By Type (Outdoor and Indoor), By End User (Health Clubs/Gyms, Residential, Hotels, Corporates, Hospital, and Medical Centers, Public Institutions and Others), and Region Forecast 2019-2030.

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Fitness Equipment Market size was valued at USD 33,583.6 million in 2023, growing at a CAGR of 3.9% 2024-2030. Moreover, the U.S. medical devices market is projected to grow significantly, reaching an estimated value of USD 14,096.3 million by 2030. The driving factor of the fitness equipment market due to increasing health awareness, home workout adoptions, and growing membership in gyms on account of lifestyle-related health issues fuel the market of the fitness equipment sector. Its restraints are represented by the high costs associated with fitness equipment and limited spaces at homes to accommodate it.

The opportunities in the market lie in technological advancements through smart and connected equipment, meeting the growing demands of personalized fitness experiences. Many of the market's key trends are at-home fitness, digital upgrades such as virtual training and performance tracking, and eco-friendly and multi-functional fitness equipment.

Fitness Equipment Market Segmentation Analysis

By Product Type: The leading product type in the fitness equipment market is the cardiovascular equipment segment, which includes treadmills, stationary bikes, and elliptical machines. This type of equipment is particularly popular because it improves cardiovascular health, weight management, and general fitness. More home workout activities have created further demand for these all-in-one machines, which can suit various levels of fitness, and so are suitable for convenient exercise at home.

By Application Type: The physical fitness segment is the leading market share in the fitness equipment market. This application encompasses a wide range of activities designed to enhance the overall wellness of any person such as cardiovascular conditioning, strength training, and flexibility-gaining exercises. An increasing interest in holistic health and fitness translates to the fact that consumers look for flexible fitness equipment that can accommodate numerous workouts. Therefore, this application will be one source where the increase in trend will be perpetuated due to the increased people's focus on living an active lifestyle.

By Buyer Type: The individual buyer is the most prominent segment in the fitness equipment market. Individual buyers are fitness enthusiasts and recreational users who buy equipment primarily for personal use, mostly at home, to work out. In line with this trend for health and self-sufficiency in accessing a fitness center, people invest in home fitness equipment, particularly cardio equipment and strength trainers. The COVID-19 pandemic has accelerated this trend further as more and more consumers seek a way out of gym facility alternatives.

By Type: The indoor fitness equipment segment dominates the fitness equipment market. Indoor equipment consists of machines like treadmills, stationary bikes, and resistance trainers, whose demand is gaining traction due to workouts being done from home, as well as the expansion of gym facilities. The ease and efficiency of working out indoors have further boosted its popularity, particularly during the COVID-19 pandemic, during which many consumers sought alternative places for outdoor workouts. Thus, the indoor segment has picked up momentum and drawn constant consumer interest.

By End User: The residential segment dominates the demand side of the fitness equipment market. Consumer preference toward investing in fitness equipment that allows them to maintain a quick and easy workout routine within their homes has been augmented by the growing popularity of home workout trends. Increased health awareness, the COVID-19 pandemic effect, and the quest for personal home workout environments have added immense pressure to residential fitness solutions. Thus, this trend focuses on adapting to the quest for keeping fit routines at home.

Key Players in the Fitness Equipment Market

The fitness equipment market size is inclusive of several companies such as Nautilus, Inc., Life Fitness, Johnson Health Tech, TECHNOGYM S.p.A, Impulse (Qingdao) Health Tech CO., LTD, Core Health & Fitness, Precor Incorporated, Afton, Shanghai Define Health Tech CO LTD, Realleader Fitness Co., Ltd, Shandong Aoxinde Fitness Equipment Co., Ltd., BFT Fitness, YanreFitness, FITKING FITNESS, and Fitline India.

Fitness Equipment Market Key Developments

  • In Nov 2023, Nautilus, Inc. unveiled the BXT8J treadmill with JRNY adaptive fitness app availability at select online and in-store retail partners across that will provide customers with a comprehensive fitness solution at an affordable price point. The Bow Flex BXT8J treadmill is high-performance cardio and can pair the user's device to the JRNY adaptive fitness app, which enabled the company to expand its portfolio of products.

Fitness Equipment Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

3.9%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Fitness Equipment Market Dynamics

Drivers

The driving forces of the fitness equipment market are majorly driven by an increase in sensitivity towards health and wellness, whereby more people are coming to realize that, nowadays, to be healthy means one has to exercise regularly. This fitness awareness has made membership in gyms increase, along with a demand for home workouts, especially at times when comfort is the expectation with access in their fitness plans. Another trend is that lifestyle problems such as obesity and chronic diseases are making consumers invest in fitness equipment.

Restriants

Despite all these growth prospects, the market has plenty of fetters. The first one is the quality fitness equipment is always costly, and therefore, might discourage many, especially budget-conscious consumers from buying it in the first place. Besides, the limited physical space within homes would not be suitable for holding various types and sizes of equipment that customers might like or be able to afford to purchase. The market could also easily be influenced by fluctuations in economic downturns. For example, in any economic recession, discretionary spending on fitness equipment might decline as consumers try to preserve funds for other essential expenses.

Opprtunity

The opportunities in the sector of fitness equipment are enormous, especially in aspects related to technological aspects. The aspect of fitness equipment that has come to the limelight is connected and smart fitness equipment. It is those devices that enable the tracking of performance through consumers, an opportunity to engage in virtual coaching, having workouts based on interactivity, among others. In addition, increasing social media use by individuals who keep exercising offers a platform for engagement with potential customers and showcasing fitness equipment products.

Trends

The current scenario of the fitness equipment market is not too hot in terms of at-home fitness solutions but rather shows a neutral trend since customers are increasingly demanding convenience and flexibility in workouts. Digital features, such as mobile applications and online workout programs, are becoming more prominent as progressions enhance the journey of the users. Another aspect is the environmental emphasis on ergonomic and multifunctional fitness equipment as consumers become more concerned by green fitness options maximizing value without causing damage to the environment. Additionally, trends in group classes and community fitness participation are changing the design and functionality of equipment to cater to joint workouts.

Fitness Equipment Market Segmentation

By Product Type

  • Strength Training Equipment
  • Cardiovascular Training Equipment
  • Body Composition Analyzers
  • Fitness Monitoring Equipment
  • Others

By Application

  • Weight Loss
  • Body Building
  • Physical Fitness
  • Mental Fitness
  • Others

By Buyer Type

  • Individual
  • Institution
  • Others

By Type

  • Outdoor
  • Indoor

By End User

  • Health Clubs/Gyms
  • Residential
  • Hotels
  • Corporates
  • Hospitals & Medical Centers
  • Public Institutions
  • Others

Frequently Asked Questions

The global fitness equipment market size was valued at USD 33,583.6 million in 2023, at a CAGR of 3.9% 2024-2030.

• Increasing health awareness
• Home workout adoptions
• Growing membership in gyms

• At-home fitness
• Digital upgrades such as virtual training and performance tracking
• Multi-functional fitness equipment

Cardiovascular equipment & residential end users have the highest share in the fitness equipment market.

Market research report segments covered are product type, application, buyer type, type end users, and regions.

Key Features of the Report

  • The fitness equipment market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about Market entry strategies, regulatory framework, and reimbursement scenarios.
1.Executive Summary
2.Global Fitness Equipment Market Introduction 
2.1.Global Fitness Equipment Market   - Taxonomy
2.2.Global Fitness Equipment Market   - Definitions
2.2.1.Product Type
2.2.2.Application
2.2.3. Buyer Type
2.2.4.Type
2.2.5.Region
3.Global Fitness Equipment Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Fitness Equipment Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Fitness Equipment Market  By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Strength Training Equipment
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Cardiovascular Training Equipment
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Body Composition Analyzers
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Fitness Monitoring Equipment
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Others
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
6.Global Fitness Equipment Market  By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Weight Loss
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Body Building
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Physical Fitness
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Mental Fitness
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Others
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
7.Global Fitness Equipment Market By  Buyer Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Individual
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Institution
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Others
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
8.Global Fitness Equipment Market   By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Outdoor
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Indoor
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
9.Global Fitness Equipment Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Fitness Equipment Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Strength Training Equipment
10.1.2.Cardiovascular Training Equipment
10.1.3.Body Composition Analyzers
10.1.4.Fitness Monitoring Equipment
10.1.5.Others
10.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Weight Loss
10.2.2.Body Building
10.2.3.Physical Fitness
10.2.4.Mental Fitness
10.2.5.Others
10.3.   Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Individual
10.3.2.Institution
10.3.3.Others
10.4.  Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Outdoor
10.4.2.Indoor
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Fitness Equipment Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Strength Training Equipment
11.1.2.Cardiovascular Training Equipment
11.1.3.Body Composition Analyzers
11.1.4.Fitness Monitoring Equipment
11.1.5.Others
11.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Weight Loss
11.2.2.Body Building
11.2.3.Physical Fitness
11.2.4.Mental Fitness
11.2.5.Others
11.3.   Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Individual
11.3.2.Institution
11.3.3.Others
11.4.  Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Outdoor
11.4.2.Indoor
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
12.Asia Pacific (APAC) Fitness Equipment Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Strength Training Equipment
12.1.2.Cardiovascular Training Equipment
12.1.3.Body Composition Analyzers
12.1.4.Fitness Monitoring Equipment
12.1.5.Others
12.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Weight Loss
12.2.2.Body Building
12.2.3.Physical Fitness
12.2.4.Mental Fitness
12.2.5.Others
12.3.   Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Individual
12.3.2.Institution
12.3.3.Others
12.4.  Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Outdoor
12.4.2.Indoor
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Fitness Equipment Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Strength Training Equipment
13.1.2.Cardiovascular Training Equipment
13.1.3.Body Composition Analyzers
13.1.4.Fitness Monitoring Equipment
13.1.5.Others
13.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Weight Loss
13.2.2.Body Building
13.2.3.Physical Fitness
13.2.4.Mental Fitness
13.2.5.Others
13.3.   Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Individual
13.3.2.Institution
13.3.3.Others
13.4.  Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Outdoor
13.4.2.Indoor
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Fitness Equipment Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Strength Training Equipment
14.1.2.Cardiovascular Training Equipment
14.1.3.Body Composition Analyzers
14.1.4.Fitness Monitoring Equipment
14.1.5.Others
14.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Weight Loss
14.2.2.Body Building
14.2.3.Physical Fitness
14.2.4.Mental Fitness
14.2.5.Others
14.3.   Buyer Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Individual
14.3.2.Institution
14.3.3.Others
14.4.  Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Outdoor
14.4.2.Indoor
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.Nautilus, Inc
15.2.2. Life Fitness
15.2.3.Johnson Health Tech
15.2.4.TECHNOGYM S.p.A
15.2.5.Impulse (Qingdao) Health Tech CO., LTD
15.2.6.Core Health & Fitness
15.2.7.Precor Incorporated
15.2.8.Afton
15.2.9.Shanghai Define Health Tech CO LTD
15.2.10.Realleader Fitness Co., Ltd
15.2.11.Shandong Aoxinde Fitness Equipment Co., Ltd.
15.2.12.BFT Fitness
15.2.13.YanreFitness
15.2.14.FITKING FITNESS
15.2.15.Fitline India
16. Research Methodology 
17. Appendix and Abbreviations 

Adjacent Markets