Fruits and Vegetables Juice Market: By Product (Fruit Juices, Fruit & Vegetable Blend, And Vegetable Juices), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Departmental Stores & Clubs, and Online), and Geography

Fruits and Vegetables Juice Market size was valued at USD 143,548.7 million in 2023 and is poised to grow at 1.2% CAGR over the forecast years to reach USD 156,049.7 million by 2030. The fruit and vegetable juice market is driven by health and wellness, shifting tastes, functional juices, and cold-pressed juices. Consumers are increasingly health-conscious and seeking out nutritious beverages. Fruit and vegetable juices offer a convenient way to get a concentrated dose of vitamins, minerals, and antioxidants, and there's a move away from sugary sodas towards healthier options, with fruit juices stepping in as a natural and refreshing alternative, there is the rise of functional juices with added benefits like immunity boosters or digestive aids is attracting new customers and the popularity of cold-pressed juices, perceived to retain more nutrients, is creating a premium market segment. Despite the positive outlook the sugar content, limited shelf life, competition, and price sensitivity are the constraints that will hamper the growth of the market. Innovation, fortification, convenience packaging, and sustainability are the opportunities, and personalization, transparency, clean labeling, focus on immunity, and e-commerce growth are the trends in the fruit and vegetable juice market.

Fruits and Vegetables Juice Market Key Developments:

• In March 2023, Manpasand Beverages, an Indian company, announced a $50 million investment to expand its production capacity and distribution network.
• In December 2021, The Hain Celestial Group Inc. acquired snacks brands ParmCrisps and Thinsters. The strategy behind this acquisition was to offer consumers fruit and vegetable juice with every purchase, further expanding the market.