Decorative Coatings Market: By Resin Type (Acrylic, Alkyd, and Polyurethane), By Product Type (Emulsions, Enamel, and Wood Coatings), By Technology (Water Based, and Solvent Based), By Application (Residential and Non-Residential) and Geography    

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Decorative coatings market size was valued at USD 72.6 billion in 2023 and is poised to grow at a CAGR of 4.9% from 2024-2030. Alteration and repair of residential, non-residential, commercial, and infrastructural structures are examples of building activities. According to PWC, worldwide construction output would increase by 85 percent by 2030, reaching USD 15.5 trillion. During the anticipated years, China, the United States, and India would contribute up to 57 percent of the industry's overall growth. The recovery of the main economies is credited with this expansion. Per capita paint consumption is also driven by rising standards of living, increased disposable income, and evolving interior design trends. These variables have a beneficial impact on the decorative coatings market's growth. The paints and coatings sector is heavily influenced by regulatory policies. Uncertainty can be created across the value chain as a result of potential regulatory changes. The time it takes for manufacturers at each node to accept the new rule and adopt new technology is referred to as this uncertainty. Raw material producers, formulators, channel partners, and end-users may be affected by various time-consuming regulatory changes in different locations. Decorative coatings manufacturers must constantly modify their processes to meet new laws and reduce VOC emissions as a growing number of governments impose severe regulatory policies.

Global Decorative Coatings Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

4.9%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Decorative Coatings Market Dynamics

Based on resin type, the global decorative coatings market is segmented into acrylics, alkyds, and polyurethane. Acrylics segment is expected to dominate the market due to its peculiar characteristics such as resistance to chalking, optical clarity, resistance to sunlight, rigid with good strength, and excellent dimensional stability.Moreover, launch of newer products in various countries enables the growth of decorative coatings market over the forecast years.

Global Decorative Coatings Market Segmentation

By Resin Type

  • Acrylic
  • Alkyd
  • Polyurethane

By Product Type

  • Emulsions
  • Enamel
  • Wood Coatings

By Application

  • Residential
  • Non-Residential

Frequently Asked Questions

The decorative coatings market is projected to expand at a CAGR of 4.9% during the forecast period

PPG Industries (U.S.), AkzoNobel N.V. (Netherlands), Sherwin-Williams Company (U.S.), Asian Paints (India) and Masco Corporation (U.S.).

North America is the fastest-growing region in the decorative coatings market

Key Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1.Executive Summary
2.Global Decorative Coatings Market Introduction 
2.1.Global Decorative Coatings Market  - Taxonomy
2.2.Global Decorative Coatings Market  - Definitions
2.2.1.Resin Type
2.2.2.Product Type
2.2.3.Technology
2.2.4.Application
2.2.5.Region
3.Global Decorative Coatings Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Decorative Coatings Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Decorative Coatings Market  By Resin Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Acrylic
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Alkyd
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Polyurethan
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
6.Global Decorative Coatings Market  By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Emulsions
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Enamel
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Wood Coatings
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
7.Global Decorative Coatings Market  By Technology, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Water Based
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Solvent Based
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
8.Global Decorative Coatings Market  By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Residential and Non-Residential
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
9.Global Decorative Coatings Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Resin Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Acrylic
10.1.2.Alkyd
10.1.3.Polyurethan
10.2.  Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Emulsions
10.2.2.Enamel
10.2.3.Wood Coatings
10.3.  Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Water Based
10.3.2.Solvent Based
10.4.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Residential and Non-Residential
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Resin Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Acrylic
11.1.2.Alkyd
11.1.3.Polyurethan
11.2.  Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Emulsions
11.2.2.Enamel
11.2.3.Wood Coatings
11.3.  Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Water Based
11.3.2.Solvent Based
11.4.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Residential and Non-Residential
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
11.5.6.Rest of EU
12.Asia Pacific (APAC) Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Resin Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Acrylic
12.1.2.Alkyd
12.1.3.Polyurethan
12.2.  Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Emulsions
12.2.2.Enamel
12.2.3.Wood Coatings
12.3.  Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Water Based
12.3.2.Solvent Based
12.4.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Residential and Non-Residential
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Resin Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Acrylic
13.1.2.Alkyd
13.1.3.Polyurethan
13.2.  Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Emulsions
13.2.2.Enamel
13.2.3.Wood Coatings
13.3.  Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Water Based
13.3.2.Solvent Based
13.4.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Residential and Non-Residential
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Resin Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Acrylic
14.1.2.Alkyd
14.1.3.Polyurethan
14.2.  Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Emulsions
14.2.2.Enamel
14.2.3.Wood Coatings
14.3.  Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Water Based
14.3.2.Solvent Based
14.4.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Residential and Non-Residential
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.PPG Industries (U.S.)
15.2.2.AkzoNobel N.V. (Netherlands)
15.2.3.Sherwin-Williams Company (U.S.)
15.2.4.Asian Paints (India)
15.2.5.Masco Corporation (U.S.)
15.2.6.Kansai Paints Co., Ltd. (Japan)
15.2.7.DuluxGroup Ltd. (Australia)
15.2.8.Jotun A/S (Norway)
15.2.9 DAW SE (Germany)
15.2.10.Nippon Paint Co., Ltd. (Japan).
16. Research Methodology 
17. Appendix and Abbreviations 
  • PPG Industries
  • AkzoNobel N.V.
  • Sherwin-Williams Company
  • Asian Paints
  • Masco Corporation
  • Kansai Paints Co., Ltd.
  • DuluxGroup Ltd.
  • Jotun A/S
  • DAW SE
  • Nippon Paint Co., Ltd.

Adjacent Markets