- Acrylic
- Alkyd
- Polyurethane
Decorative coatings market size was valued at USD 72.6 billion in 2023 and is poised to grow at a CAGR of 4.9% from 2024-2030. Alteration and repair of residential, non-residential, commercial, and infrastructural structures are examples of building activities. According to PWC, worldwide construction output would increase by 85 percent by 2030, reaching USD 15.5 trillion. During the anticipated years, China, the United States, and India would contribute up to 57 percent of the industry's overall growth. The recovery of the main economies is credited with this expansion. Per capita paint consumption is also driven by rising standards of living, increased disposable income, and evolving interior design trends. These variables have a beneficial impact on the decorative coatings market's growth. The paints and coatings sector is heavily influenced by regulatory policies. Uncertainty can be created across the value chain as a result of potential regulatory changes. The time it takes for manufacturers at each node to accept the new rule and adopt new technology is referred to as this uncertainty. Raw material producers, formulators, channel partners, and end-users may be affected by various time-consuming regulatory changes in different locations. Decorative coatings manufacturers must constantly modify their processes to meet new laws and reduce VOC emissions as a growing number of governments impose severe regulatory policies.
Study Period
2024-2030Base Year
2023CAGR
4.9%Largest Market
North AmericaFastest Growing Market
Asia Pacific
Based on resin type, the global decorative coatings market is segmented into acrylics, alkyds, and polyurethane. Acrylics segment is expected to dominate the market due to its peculiar characteristics such as resistance to chalking, optical clarity, resistance to sunlight, rigid with good strength, and excellent dimensional stability.Moreover, launch of newer products in various countries enables the growth of decorative coatings market over the forecast years.
By Resin Type
By Product Type
By Application
The decorative coatings market is projected to expand at a CAGR of 4.9% during the forecast period
PPG Industries (U.S.), AkzoNobel N.V. (Netherlands), Sherwin-Williams Company (U.S.), Asian Paints (India) and Masco Corporation (U.S.).
North America is the fastest-growing region in the decorative coatings market
1.Executive Summary |
2.Global Decorative Coatings Market Introduction |
2.1.Global Decorative Coatings Market - Taxonomy |
2.2.Global Decorative Coatings Market - Definitions |
2.2.1.Resin Type |
2.2.2.Product Type |
2.2.3.Technology |
2.2.4.Application |
2.2.5.Region |
3.Global Decorative Coatings Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Decorative Coatings Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Decorative Coatings Market By Resin Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Acrylic |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Alkyd |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Polyurethan |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
6.Global Decorative Coatings Market By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Emulsions |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Enamel |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Wood Coatings |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
7.Global Decorative Coatings Market By Technology, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Water Based |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Solvent Based |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
8.Global Decorative Coatings Market By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. Residential and Non-Residential |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
9.Global Decorative Coatings Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. North America |
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia Pacific (APAC) |
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Middle East and Africa (MEA) |
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Latin America |
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
10.North America Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Resin Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Acrylic |
10.1.2.Alkyd |
10.1.3.Polyurethan |
10.2. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Emulsions |
10.2.2.Enamel |
10.2.3.Wood Coatings |
10.3. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Water Based |
10.3.2.Solvent Based |
10.4. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Residential and Non-Residential |
10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.5.1.United States of America (USA) |
10.5.2.Canada |
11.Europe Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Resin Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Acrylic |
11.1.2.Alkyd |
11.1.3.Polyurethan |
11.2. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Emulsions |
11.2.2.Enamel |
11.2.3.Wood Coatings |
11.3. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Water Based |
11.3.2.Solvent Based |
11.4. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.Residential and Non-Residential |
11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.5.1.Germany |
11.5.2.France |
11.5.3.Italy |
11.5.4.United Kingdom (UK) |
11.5.5.Spain |
11.5.6.Rest of EU |
12.Asia Pacific (APAC) Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Resin Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Acrylic |
12.1.2.Alkyd |
12.1.3.Polyurethan |
12.2. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Emulsions |
12.2.2.Enamel |
12.2.3.Wood Coatings |
12.3. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Water Based |
12.3.2.Solvent Based |
12.4. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.Residential and Non-Residential |
12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.5.1.China |
12.5.2.India |
12.5.3.Australia and New Zealand (ANZ) |
12.5.4.Japan |
12.5.5.Rest of APAC |
13.Middle East and Africa (MEA) Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Resin Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Acrylic |
13.1.2.Alkyd |
13.1.3.Polyurethan |
13.2. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Emulsions |
13.2.2.Enamel |
13.2.3.Wood Coatings |
13.3. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Water Based |
13.3.2.Solvent Based |
13.4. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Residential and Non-Residential |
13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.5.1.GCC Countries |
13.5.2.South Africa |
13.5.3.Rest of MEA |
14.Latin America Decorative Coatings Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
14.1. Resin Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.1.1.Acrylic |
14.1.2.Alkyd |
14.1.3.Polyurethan |
14.2. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.2.1.Emulsions |
14.2.2.Enamel |
14.2.3.Wood Coatings |
14.3. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.3.1.Water Based |
14.3.2.Solvent Based |
14.4. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.4.1.Residential and Non-Residential |
14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.5.1.Brazil |
14.5.2.Mexico |
14.5.3.Rest of LA |
15. Competition Landscape |
15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
15.2.1.PPG Industries (U.S.) |
15.2.2.AkzoNobel N.V. (Netherlands) |
15.2.3.Sherwin-Williams Company (U.S.) |
15.2.4.Asian Paints (India) |
15.2.5.Masco Corporation (U.S.) |
15.2.6.Kansai Paints Co., Ltd. (Japan) |
15.2.7.DuluxGroup Ltd. (Australia) |
15.2.8.Jotun A/S (Norway) |
15.2.9 DAW SE (Germany) |
15.2.10.Nippon Paint Co., Ltd. (Japan). |
16. Research Methodology |
17. Appendix and Abbreviations |