Feed Palatability Enhancers and Modifiers Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Flavouring Agents, Sweeteners, Texturants), By Origin (Natural, Synthetic), By Livestock (Poultry, Ruminants, Pets, Equine) and Region Forecast 2020-2031

Feed Palatability Enhancers and Modifiers Market size was valued at US$ 2,907.4 million in 2024 and is expected to reach US$ 3,416.1 million by 2031, growing at a significant CAGR of 2.3% from 2025-2031.Feed palatability enhancers and modifiers are additives used in animal nutrition and livestock feed to improve the taste, aroma, and overall palatability of the feed. These additives are primarily used to encourage animals to consume their feed more willingly and consume a more balanced diet, which ultimately leads to better animal health and growth performance. Consumer demand for high-quality animal products, such as meat, milk, and eggs, is a significant driver behind the increasing revenues of the market. In today's food-conscious and health-conscious society, consumers are increasingly seeking animal products that are not only safe but also of superior quality, taste, and nutritional value. Palatability enhancers and modifiers play a pivotal role in meeting these expectations by ensuring that livestock receive a well-balanced and nutritionally optimized diet. This leads to healthier and more productive animals, which, in turn, results in better-quality animal products that meet or exceed consumer standards.

Moreover, the expansion of livestock farming is a compelling driver behind the increasing sales of feed palatability enhancers and modifiers. As global populations grow and dietary preferences continue to evolve, there is a rising demand for animal-based protein products, including meat, dairy, and eggs. To meet this demand, livestock farming operations are expanding, both in scale and in the variety of animals being raised. In this context, the role of feed palatability enhancers becomes crucial. These additives help ensure that a broader range of livestock, including poultry, cattle, swine, and aquaculture species, readily consume their feed. However, some of the major restraints include the rise in the cost of raw materials and harmful effects related to ingredients, which are hindering the market from reaching its full potential. Meanwhile, increasing focus on animal health and wellness creates potential opportunities for the growth of the market. Key manufacturers are developing innovative solutions and announcing strategic acquisitions and collaborations to further contribute to the market growth.

Key Developments:

• In February 2023, Adisseo has announced the acquisition of Nor-Food, a France-based firm that provides plant-based specialized ingredients and plant extracts for the animal nutrition market.
• In June 2023, Evonik Industries AG has introduced its Biolys product range for animal feed. The new Biolys contains a higher concentration of L-lysine. The product also contains important components coming from its fermentation process, as well as additional nutrients and energy that aid livestock such as pigs or poultry.
• In March 2022, Albitalia partnered with Denuco to broaden its product portfolio.