Loyalty Management Market: By Delivery Type (Standalone Program and Managed Platform), By Organization Size (Large Enterprises and SMEs), By Deployment Mode (On-Premises and Cloud-Based), By End User (BFSI, Automotive, Aviation, Retail and Consumer Goods, Media and Entertainment, Hospitality and Others) and Geography  

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Loyalty Management Market size was valued at 8.76 Million in 2022 and is estimated to reach 23.74 Million by 2029, at a CAGR of 15.3% from 2023 to 2029. Growing need for competitive differentiation, increasing penetration of smartphones in B2C loyalty programs, huge awareness regarding loyalty programs, increased focus on customer experience management, growing adoption of the multi-channel program, rapidly growing number of cardholders and increasing innovations in technology are some key factors fostering the market growth. However, factors such as lack of knowledge about loyalty program benefits and failure to develop successful loyalty programs are hampering the market growth. A loyalty program fails because of a lack of awareness. Customer participation can be challenging for loyalty programs because most customers don't know where they stand within a program. According to recent studies, only 30% of shoppers know exactly how many points and rewards they earned in a loyalty program. Comparatively, 18% don't know how much they've earned at all. This is a serious problem for brands that offer or participate in a loyalty program. More than 50% of users say that without having access to their program information most of their rewards will go unused or expire because they are not even aware they have a reward. This loss can create several problems including less purchasing motivation, sif a customer doesn't know about something they have, they are going to be less motivated to buy with a brand or company. The global loyalty management market is surging owing to frequent acquisitions and launches by the market players.

Loyalty Management Market Key Developments
  • For Instance, in February 2019, IBM (US) partnered with BUCKiTDREAM to improve the personalized brand engagement experiences of BUCKiTDREAM's customers.

Global Loyalty Management Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

15.3%

Largest Market

North America

Fastest Growing Market

Asia Pacific
Loyalty Management Market Dynamics

Customer loyalty programs are a boon for retailers and ecommerce merchants looking to maximize customer engagement and retention. However, a loyalty rewards program is only as good as the number of customers who're actively using and engaging with it. Launching a customer loyalty program is easy but promoting it is where most businesses go wrong. The loyalty program should be promoted aggressively and integrated into every facet of business to reap maximum benefits from the rewards program. Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer satisfaction and provides an opportunity to create engaging touchpoints and opportunities to drive sales. There are many tangible benefits that brands and publishers can gain from activating awareness tactics to their loyalty programs.

Global Loyalty Management Market Segmentation

By Delivery Type
  • Standalone Program
  • Managed Platform
By Organization Size
  • Large Enterprises
  • SMES
By Deployment Mode
  • On-Premises
  • Cloud Based
By End User
  • BFSI
  • Automotive
  • Aviation
  • Retail and Consumer Goods
  • Media and Entertainment
  • Hospitality
  • Others

Frequently Asked Questions

The loyalty management market size was valued at USD 8.76 Million in 2022.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

Key Features of the Reports

  • Global loyalty management market expanding at significant CAGR over 2023 to 2029 owing to huge awareness regarding loyalty programs
  • Based on delivery type, standalone program segment accounted for larger market revenue share in 2022 and projected gain market revenue share over the forecast period
  • Players focusing on innovation of newer products and collaboration strategies to retain market position in global loyalty management market
  1. Executive Summary
  2. Global Loyalty Management Market Introduction
    • Global Loyalty Management Market - Taxonomy
    • Global Loyalty Management Market -Definitions
      • Delivery Type
      • Organization Size
      • Deployment Mode
      • End User
  3. Global Loyalty Management Market Dynamics
    • Drivers
    • Restraints
    • Opportunities/Unmet Needs of the Market
    • Trends
    • Global Loyalty Management Market Dynamic Factors - Impact Analysis
    • Global Loyalty Management Market - Competition Landscape
  4. Global Loyalty Management Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
    • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Year-over-Year (Y-o-Y) Growth Analysis (%)
    • Market Opportunity Analysis
  5. Global Loyalty Management Market, By Delivery Type, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Standalone Program
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Managed Platform
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Loyalty Management Market Forecast, By Organization Size, 2018 - 2022 and Forecast, 2023 - 2029
    • Large Enterprises
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • SMES
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Loyalty Management Market Forecast, By Deployment Mode, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • On-Premises
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Cloud Based
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Loyalty Management Market Forecast, By End User, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • BFSI
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Automotive
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Aviation
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Retail and Consumer Goods
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Media and Entertainment
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Hospitality
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Others
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Loyalty Management Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • North America
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Europe
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Asia-Pacific
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Latin America
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Middle East and Africa
      • Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Global Loyalty Management Market - Opportunity Analysis Index, By Delivery Type, Organization Size, Deployment Mode, End User and Region, 2023 - 2029
  2. North America Loyalty Management Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Delivery Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Standalone Program
      • Managed Platform
    • Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Large Enterprises
      • SMES
    • Deployment Mode Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • On-Premises
      • Cloud Based
    • End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • BFSI
      • Automotive
      • Aviation
      • Retail and Consumer Goods
      • Media and Entertainment
      • Hospitality
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • US.
      • Canada
    • North America Loyalty Management Market - Opportunity Analysis Index, By Delivery Type, Organization Size, Deployment Mode, End User and Country, 2023 - 2029
    • North America Loyalty Management Market Dynamics - Trends
  3. Europe Loyalty Management Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Delivery Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Standalone Program
      • Managed Platform
    • Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Large Enterprises
      • SMES
    • Deployment Mode Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • On-Premises
      • Cloud Based
    • End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • BFSI
      • Automotive
      • Aviation
      • Retail and Consumer Goods
      • Media and Entertainment
      • Hospitality
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Germany
      • UK
      • France
      • Spain
      • Italy
      • Russia
      • Poland
      • Rest of Europe
    • Europe Loyalty Management Market - Opportunity Analysis Index, By Delivery Type, Organization Size, Deployment Mode, End User and Country, 2023 - 2029
    • Europe Loyalty Management Market Dynamics - Trends
  4. Asia-Pacific Loyalty Management Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Delivery Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Standalone Program
      • Managed Platform
    • Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Large Enterprises
      • SMES
    • Deployment Mode Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • On-Premises
      • Cloud Based
    • End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • BFSI
      • Automotive
      • Aviation
      • Retail and Consumer Goods
      • Media and Entertainment
      • Hospitality
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Japan
      • China
      • India
      • ASEAN
      • Australia & New Zealand
      • Rest of Asia-Pacific
    • Asia-Pacific Loyalty Management Market - Opportunity Analysis Index, By Delivery Type, Organization Size, Deployment Mode, End User and Country, 2023 - 2029
    • Asia-Pacific Loyalty Management Market Dynamics - Trends
  5. Latin America Loyalty Management Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Delivery Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Standalone Program
      • Managed Platform
    • Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Large Enterprises
      • SMES
    • Deployment Mode Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • On-Premises
      • Cloud Based
    • End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • BFSI
      • Automotive
      • Aviation
      • Retail and Consumer Goods
      • Media and Entertainment
      • Hospitality
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
    • Latin America Loyalty Management Market - Opportunity Analysis Index, By Delivery Type, Organization Size, Deployment Mode, End User and Country, 2023 - 2029
    • Latin America Loyalty Management Market Dynamics - Trends
  6. Middle East and Africa Loyalty Management Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
    • Delivery Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • Standalone Program
      • Managed Platform
    • Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Large Enterprises
      • SMES
    • Deployment Mode Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • On-Premises
      • Cloud Based
    • End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • BFSI
      • Automotive
      • Aviation
      • Retail and Consumer Goods
      • Media and Entertainment
      • Hospitality
      • Others
    • Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Gulf Cooperation Council (GCC) Countries
      • Israel
      • South Africa
      • Rest of MEA
    • MEA Loyalty Management Market - Opportunity Analysis Index, By Delivery Type, Organization Size, Deployment Mode, End User and Country, 2023 - 2029
    • MEA Loyalty Management Market Dynamics - Trends
  7. Competition Landscape
    • Strategic Dashboard of Top Market Players
    • Company Profiles (Introduction, Financial Analysis, Organization Size & Organization Size Offerings, Key/ Developments, Strategies, and SWOT Analysis)
      • IBM (US)
      • Aimia (Canada)
      • SAP (Germany)
      • Oracle (US)
      • Tibco (US)
      • Salesforce (US)
      • Capillary (Singapore)
      • ICF Next (US)
      • Antavo (Singapore)
      • Blue Ocean (Canada)
      • Kobie Marketing (US)
      • Epsilon (US)
  1. Research Methodology
  2. Key Assumptions and Acronyms
  • IBM (US)
  • Aimia (Canada)
  • SAP (Germany)
  • Oracle (US)
  • Tibco (US)
  • Salesforce (US)
  • Capillary (Singapore)
  • ICF Next (US)
  • Antavo (Singapore)
  • Blue Ocean (Canada)
  • Kobie Marketing (US)
  • Epsilon (US)

Adjacent Markets