Global Pregnancy Testing Market by product (Pregnancy rapid test kits,Line indicator devices,Digital devices,Fertility rapid test), Test Type (Follicle stimulating hormone (FSH) test ,Human chorionic gonadotropin hormone blood test, Urine test, Luteinizing hormone (LH) test), Distribution Channel, (Hospital Pharmacies, Retail Pharmacies,Online Pharmacies, Gynaecology clinics, Hypermarkets or supermarkets), and by Geography


Purchase Option

$ 3000
$ 4400
$ 6600
$ 8900

Pregnancy Testing Market size was valued at USD 1260 million in 2020 and expected to grow at USD 1790 million by 2028, at a CAGR of 5.14% over the forecast period 2022-2028. Pregnancy testing kits are used for early detection of pregnancy. Home pregnancy tests are simple and easy to use, inexpensive and provide accurate results within minutes. Most of the pregnancy tests are being taken in the home provides. The resulting accuracy is up to 97% to 99% when they are used as per the instructions. Urine pregnancy kit will be used for the detection of HCG hormone, a hormone which is only produced in the body of the pregnant woman. HCG production will be increased in initial days of the pregnancy which will be getting doubled for every 2-3 days in blood. Presence of HCG above a specific range will confirm pregnancy. There are several prominent factors that increase the demand for pregnancy test kits such as increasing disposable income, adoption of technological development for detecting pregnancy and growing healthcare expenditure. However, lack of technical proficiency in a woman is a major restraining factor. Increasing demand for easy way to obtain faster results and easily attainable pregnancy kits in online stores and pharmacy stores lead towards the increase in demand for pregnancy test kits. Pregnancy Testing Market not always readily available to such ladies. Dip-strip tests that are simple to use and highly accurate can be acquired for less than ten cents from manufacturers. Furthermore, Pregnancy Testing Market are not widely available in low-income nations, and a lack of awareness, combined with a low literacy rate among women, further inhibits the sale of pregnancy test kits in these countries. As a result, problems such as a lack of awareness and the lack of availability of pregnancy test kits are anticipated to stymie the market's expansion.


Global Pregnancy Testing Market Summary

Study Period


Base Year




Largest Market

North America

Fastest Growing Market

Pregnancy Testing Market Dynamics

A surge in the number of unintended pregnancies increased awareness among women is expected to offer enormous growth opportunities for the market players. According to World Health Organization statistics, in 2015 over 40% of the pregnancy cases which are reporting every year are unintended & about 10% of the pregnancy cases were of teenage. A rise in the number of unintended pregnancies is expected to create demand for pregnancy test kits. Moreover, increasing promotional campaigns undertaken by the manufacturers like celebrity endorsing in order to influence the rural people about utilization of the pregnancy detection devices is expected to bolster pregnancy testing market growth. The market is growing due to reasons like 99% accuracy rate in identifying HCG levels from the day of an expected period of the women. Manufacturers are focussing on the new product launches, market expansions, mergers, acquisitions and collaborations which are also showing positive influence on the growth of the market.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Global Pregnancy Testing Market Segmentation

By Product
  • Pregnancy rapid test kits
    • Line indicator devices
    • Digital devices
  • Fertility rapid test
By Test Type
  • Follicle stimulating hormone (FSH) test
  • Human chorionic gonadotropin hormone blood test
  • Urine test
  • Luteinizing hormone (LH) test
Distribution Channel
  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Pharmacies
  • Gynaecology clinics
  • Hypermarkets or supermarkets

Frequently Asked Questions

2021 is the base year and 2028 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

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  • Procter & Gamble Co (U.S.)
  • Alere Inc. (U.S.)
  • Church & Dwight (U.S.)
  • Germaine Laboratories (U.S.)
  • SPD Swiss Precision Diagnostics (Switzerland)
  •   Piramal Enterprises (India),
  • Abbott Laboratories (U.S.)
  • DCC plc (Ireland)
  • Cardinal Health (U.S.)
  • Prestige Brands Holdings (U.S.)
  • Kent Pharmaceuticals (UK)
  • Quidel Corporation (U.S.).