Grass Protein Market: By Product Type (Powder, Shakes & Drinks, Protein Bar, and Others), By Flavors (Chocolate, Vanilla, and Others), By Distribution Channel (Retail Store, Hypermarket/ Supermarket, E-Commerce, Others), and Geography

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Grass Protein Market was valued at USD 128.7 million in 2023 and is projected to reach USD 326.8 million by 2029, growing at a CAGR of 5.6% from 2024 to 2030. Grass protein contains a highly rich nutritional value, it is extracted through the grass by various extraction processes, the surge of the protein market leads to grass-fed protein, which is directly connected to the milk diet, it is consumed to build muscle for better digestive health and other health benefits. The high content source of omega-3 fatty acids increased the demand for grass protein with numerous applications such as protein shakes, beverages, and juices which are available in chocolate, vanilla, and other flavors.

Increasing consumer perception of the importance of a protein diet and awareness of grass protein stimulate the market growth sales of protein-based food surged in recent years factors accounted for the market growth. The continuous development in grass protein formulation for specific needs, sports, and nutrition are extensively growing industry. Furthermore, to be more inclusive rather than exclusive, several general sports nutrition businesses have promoted particular products' worth and benefits for consumers consequence of lucrative opportunities in the market. lack of awareness and high cost of production hinders the market growth.  

Grass Protein Market Key Developments:

In September 2021, BioRefine opened a new plant for the production of grass protein. It was created by the three Danish agricultural companies DLG, Danish Agro, and DLF based on an ambition of creating a protein source for animal fodder that would be more benevolent towards the climate and the environment.

Grass Protein Market Summary

Study Period


Base Year




Largest Market

Asia Pacific

Fastest Growing Market

Asia Pacific
Grass Protein Market Dynamics

The increasing adoption of alternative sources of protein across the world is the major market driver in the Grass Protein Market during the forecast period. The numerous benefits of grass protein in pharmaceuticals and also in the food and beverages industry, grass proteins are high rich source of antioxidants which help in cardiovascular diseases and lowering of cholesterol levels, these advantages of grass protein in the growing increase in the consumption in healthcare sector is the major factor accounted for the market growth. Hence, this will drive the global market growth at a significant rate.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Grass Protein Market Segmentation

By Product Type
  • Powder
  • Shakes & Drinks
  • Protein Bar
  • Others
By Flavours
  • Chocolate
  • Vanilla
  • Others
By Distribution Channel
  • Retail Store
  • Hypermarket/ Supermarket
  • E-Commerce
  • Others

Frequently Asked Questions

The grass protein market size was valued at USD 128.7 million in 2022 and is projected to reach USD 326.8 million by 2029.

The grass protein market is poised to grow at a significant CAGR of 5.6% from 2024 to 2030

The leading players in the Grass Protein Market are ProMix Nutrition, NutraBio Labs, Swanson Health Products, Glanbia Ingredients Ireland, BodyUprising Enterprises, Antler Farms, True Nutrition, Naked Nutrition, Mirrabooka Protein, and NOW Foods

  • ProMix Nutrition
  • NutraBio Labs
  • Swanson Health Products
  • Glanbia Ingredients Ireland
  • BodyUprising Enterprises
  • Antler Farms
  • True Nutrition
  • Naked Nutrition
  • Mirrabooka Protein
  • NOW Foods

Adjacent Markets