Grass Protein Market: By Product Type (Powder, Shakes & Drinks, Protein Bar, and Others), By Flavors (Chocolate, Vanilla, and Others), By Distribution Channel (Retail Store, Hypermarket/ Supermarket, E-Commerce, Others), and Geography

Grass Protein Market was valued at USD 128.7 million in 2023 and is projected to reach USD 326.8 million by 2029, growing at a CAGR of 5.6% from 2024 to 2030. Grass protein contains a highly rich nutritional value, it is extracted through the grass by various extraction processes, the surge of the protein market leads to grass-fed protein, which is directly connected to the milk diet, it is consumed to build muscle for better digestive health and other health benefits. The high content source of omega-3 fatty acids increased the demand for grass protein with numerous applications such as protein shakes, beverages, and juices which are available in chocolate, vanilla, and other flavors.

Increasing consumer perception of the importance of a protein diet and awareness of grass protein stimulate the market growth sales of protein-based food surged in recent years factors accounted for the market growth. The continuous development in grass protein formulation for specific needs, sports, and nutrition are extensively growing industry. Furthermore, to be more inclusive rather than exclusive, several general sports nutrition businesses have promoted particular products' worth and benefits for consumers consequence of lucrative opportunities in the market. lack of awareness and high cost of production hinders the market growth.  

Grass Protein Market Key Developments:

In September 2021, BioRefine opened a new plant for the production of grass protein. It was created by the three Danish agricultural companies DLG, Danish Agro, and DLF based on an ambition of creating a protein source for animal fodder that would be more benevolent towards the climate and the environment.