Healthcare Gamification Market: By Game Type (Casual Games, Serious Games, and Exercise Games); Application (Fitness Management, Medical Training, Physical Therapy, and Others); End User (Enterprise-Based Users and Consumer-Based Users) and Geography

Healthcare Gamification Market is estimated to be valued at USD 4,185.2 Million in 2023 and is poised to grow at a significant CAGR of 11.6% over 2022-2028. Healthcare gamification is described as the act of integrating game mechanics, gaming ideas, and design strategies to non-game applications in order to increase user engagement and significant health awareness. These primarily include daily trackers, progress indicators, and the option to share results, as well as the possibility for users to interact with others. Healthcare gamification has mostly inspired applications aimed at self-managed medicine, fitness & nutrition, physical treatment, and mental health. Demand has increased in recent years as smartphone usage and internet affordability have increased. The Casual Games segment anticipated to grow at significant CAGR over the forecast years owing to increased demand While casual games were on an upward spiral, hyper casual games started targeting an unexplored market. In 2018, the hyper casual business model saw the light of day and enabled smaller companies to team up with large publishers and build enticing, addictive and super-hit games. The category focused on non-gamers who weren’t even familiar with casual games like Candy Crush, Temple Run and Subway Surfers. The healthcare gamification market is predicted to expand because of benefits such as increased patient data value and cost-effective methods to keep patients more motivated and on track with their medicine, fitness, and training. People dread doing out for a variety of reasons, including repetition, lack of observable progress, and boredom, which gamification eliminates.

Healthcare Gamification Market Key Developments:
In January 2021, Google LLC completed its proposed acquisition of Fitbit, Inc. with the deal valued at USD 2.1 billion. The company aims to integrate the technological and hardware related expertise with Google’s AI and related software to gain a competitive advantage in fitness wearables and gamification industry.