Highly Visible Packaging Market: By Type (Windowed Packaging, Shrink Wrap, Blister Pack, Clamshell packaging, Plastic Container Packaging, Glass Container Packaging, Corrugated Box), By Material Type (Paper & Paperboard, Plastic films, Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC), Others), By End- User (Food and Beverage, Manufacturing, Agriculture, Healthcare, Cosmetics, Durable Consumer Goods, Others) and Geography

The Highly Visible Packaging Market size was valued at USD 44.3 billion in 2023 and is poised to grow at 7.4% CAGRfrom 2024 to 2030. Increased demand from the pharmaceutical packaging sector for the storage and distribution of medications is expected to fuel the market over the forecast period. Furthermore, its capacity to be durable, such as highly protective coating and tamper-proof, makes it a profitable alternative for product producers and, indirectly, consumers. During the COVID-19 epidemic, restaurants prioritized take-out and food delivery during lockdowns, boosting the use of high-visibility single-use plastic containers. This had an impact on the highly visible packaging market.

High-visibility packaging benefits manufacturing operations by allowing for quick product identification, which leads to higher sales conversion rates. Additionally, it enables the consumer to evaluate the product's visual appeal before purchasing it, allowing them to make an informed selection. The need for convenience foods leads manufacturers to adopt greater high visibility packaging, as ease of use is an important factor in customer purchasing decisions. High visibility packaging improves product identification and protects against damage and contamination. Pharmaceutical packaging helps patients adhere to treatment regimens and enhances inventory control, distribution, and documentation for health care professionals and organizations.

Highly Visible Packaging Market Key Developments:

• In February 2022, The Mondi Group invented a completely recyclable packaging solution for Warmhaus, a home heating manufacturer in Turkey that makes boilers and radiators. All the corrugated board used in the new Monocorr Box, including the inserts that cushion the bundled goods, is 100% recyclable. Expanded polystyrene (EPS) foam inserts, which have poor recycling rates across Europe and typically wind up in landfills or incinerators after disposal, were utilized in the earlier Warmhaus packaging.
• In September 2021, A new line of recycled PET packaging, which is entirely recyclable and composed of recycled materials, has been unveiled by foodservice packaging supplier Celebration Packaging. The business also mentioned that its new line comes in a variety of sizes to accommodate a range of uses.