Meal Kit Delivery Services Market: By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type (Vegan, Vegetarian, Non-Vegetarian), and By Geography   

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Meal Kit Delivery Services Market was valued at USD 12,645.7 million in 2022 and is poised to grow at a significant CAGR of 7.3% over 2023-2029. Consumers who don't have time to shop for groceries or order food from a restaurant love meal kit. For those consumers, meal kit services are the best option. They deliver supplies together with easy-to-follow recipes right to their door. Websites that show high-resolution photos of foods with a variety of flavor profiles, as well as the ability to change delivery schedules as needed, have risen in popularity in recent years, bridging the gap between home-cooked meals and takeout. Millennials and boomers increasingly prefer to stay at home and cook or order in rather than go out to eat. Consumers are also visiting restaurants less frequently and prefer to eat at home. The views and habits of the two most significant generational groups, the boomers and millennials, are one of the primary elements contributing to this transformation.

While millennials have surpassed baby boomers in terms of population, boomers still make up a sizable portion of the population, and their habits have a considerable impact on the home cooking market. Meal kit services, aided by technology improvements in online food delivery, allow customers to select from various recipes online or through an app, which is then delivered to their homes with instructions and pre-measured materials. The convenience with which nutritious meals can be purchased and prepared, especially for busy working professionals and young families, is quite attractive. Over the last decade, many companies have entered the market, with important participants such as HelloFresh and Gousto. To significantly develop the market, the service provider has been giving various accessible services such as monthly pay-base foodservice and convenience to place service trends. Moreover, the key market trends will be improving service quality through customer feedback, brief surveys, and service operations employing analytical tools and advances.  

Meal Kit Delivery Services Market Key Developments:

  • In July 2021, HelloFresh SE entered into an agreement to acquire Youfoodz, Australian ready-to-eat meal manufacturer.
  • In August 2021, Freshly Inc. has introduced its first-ever plant-based prepared meals line, 'Purely Plant,' which includes six new meals made with clean, whole-food ingredients and designed to meet consumer demand for variety, taste, nutrition, plant-based meal options, and convenience. No preparation is necessary for meals that may be heated and served in three minutes.

Meal Kit Delivery Services Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

7.3%

Largest Market

Europe

Fastest Growing Market

North America
Meal Kit Delivery Services Market Dynamics

Rising home-cooked food consumption and a growing busy lifestyle will influence the growth of the meal kit delivery service market. Consumer preferences are shifting away from restaurant food and toward home-cooked meals controlled according to their taste and choice due to health-conscious and full substances. In recent years, the following factor has fueled the expansion of the meal kit delivery service business. Meal kit delivery service is influenced by an increasing working population and developed economies, home-cooked food is less expensive than eating out, and it is also healthier; this aspect encourages considerable growth in the meal kit delivery service market. On the other hand, Factors such as a preference for traditional cooking methods, fresh food preparation in some regions of the world, and health-related concerns could limit the meal kit delivery service market growth.

Key Features of the Reports

  • The meal kit delivery services market report provides granular level information about the market size, regional market share, historic market and forecast.
  • The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startups details that are actively working in the market
  • The report provides plethora of information about market entry strategies, and regulatory framework
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porters Five Force Analysis in addition to recent innovations in the market

Meal Kit Delivery Services Market Segmentation

By Offering
  • Heat & Eat
  • Cook & Eat
By Meal Type
  • Vegan
  • Vegetarian
  • Non-Vegetarian
By Service
  • Single
  • Multiple
By Geography
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

The Meal kit delivery services market size was valued at USD 12,645.7 million in 2022.

The key segments covered in the meal kit delivery services market are technology, components, application, and end-users.

The Meal kit delivery services market key players are Blue Apron Holdings, Inc. (US), The Kroger Company (US), Sun Basket (US), Albertsons Companies LLC (US), Marley Spoon Inc. (Germany), Abel & Cole Limited. (UK), Riverford Organic Farmers Ltd. (England), REWE Group (Germany), Mindful Chef Limited. (England), Fresh Fitness Food (England)

1.Executive Summary
2.Global Meal Kit Delivery Services Market Introduction 
2.1.Global Meal Kit Delivery Services Market  - Taxonomy
2.2.Global Meal Kit Delivery Services Market  - Definitions
2.2.1.Offering
2.2.2.Meal Type
2.2.3.Service
2.2.4.Region
3.Global Meal Kit Delivery Services Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Meal Kit Delivery Services Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Meal Kit Delivery Services Market  By Offering, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. Heat & Eat
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Cook & Eat
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6.Global Meal Kit Delivery Services Market  By Meal Type, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. Vegan
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Vegetarian
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Non-Vegetarian
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
7.Global Meal Kit Delivery Services Market  By Service, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. Single
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Multiple
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
8.Global Meal Kit Delivery Services Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Meal Kit Delivery Services Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. Offering Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Heat & Eat
9.1.2.Cook & Eat
9.2.  Meal Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Vegan
9.2.2.Vegetarian
9.2.3.Non-Vegetarian
9.3.  Service Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Single
9.3.2.Multiple
9.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Meal Kit Delivery Services Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Offering Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Heat & Eat
10.1.2.Cook & Eat
10.2.  Meal Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Vegan
10.2.2.Vegetarian
10.2.3.Non-Vegetarian
10.3.  Service Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Single
10.3.2.Multiple
10.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
10.4.6.Rest of EU
11.Asia Pacific (APAC) Meal Kit Delivery Services Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Offering Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Heat & Eat
11.1.2.Cook & Eat
11.2.  Meal Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Vegan
11.2.2.Vegetarian
11.2.3.Non-Vegetarian
11.3.  Service Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Single
11.3.2.Multiple
11.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Meal Kit Delivery Services Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Offering Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Heat & Eat
12.1.2.Cook & Eat
12.2.  Meal Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Vegan
12.2.2.Vegetarian
12.2.3.Non-Vegetarian
12.3.  Service Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Single
12.3.2.Multiple
12.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Meal Kit Delivery Services Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
13.1. Offering Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Heat & Eat
13.1.2.Cook & Eat
13.2.  Meal Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Vegan
13.2.2.Vegetarian
13.2.3.Non-Vegetarian
13.3.  Service Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Single
13.3.2.Multiple
13.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Blue Apron Holdings, Inc (US)
14.2.2.The Kroger Company (US)
14.2.3.Sun Basket (US)
14.2.4.Albertsons Companies LLC (US)
14.2.5.Marley Spoon Inc. (Germany)
14.2.6.Abel & Cole Limited (UK)
14.2.7.Riverford Organic Farmers Ltd (England)
14.2.8.REWE Group (Germany)
14.2.9.Mindful Chef Limited (England)
14.2.10.Fresh Fitness Food (England)
15. Research Methodology 
16. Appendix and Abbreviations 
  • Blue Apron Holdings, Inc (US)
  • The Kroger Company (US)
  • Sun Basket (US)
  • Albertsons Companies LLC (US)
  • Marley Spoon Inc. (Germany)
  • Abel & Cole Limited (UK)
  • Riverford Organic Farmers Ltd (England)
  • REWE Group (Germany)
  • Mindful Chef Limited (England)
  • Fresh Fitness Food (England)

Adjacent Markets