Menstrual Wellness Supplements Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Single Nutritional Supplements (Vitamins, Minerals, Herbal Supplements, and Others) and Combined Nutritional Supplements), Consumer (Premenstrual Syndrome (PMS) and Perimenopause), By Formulation (Capsules, Tablet, Powder, Gummies, and Others), By Distribution Channel (Online Sales Channel, Direct Sales Channel, Pharmacies/Drug Stores, and Other Offline Channels) and Region Forecast 2019-2030

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Menstrual Wellness Supplements Market size was valued at USD 5,374.5 million in 2023 and is Projected to reach USD 6,977.8 million in 2030 poised to grow at a CAGR of 3.8% from 2024-2030.  Premenstrual syndrome (PMS) is a group of symptoms that cause extreme anguish and functional impairment during the luteal phase of the menstrual cycle. These symptoms can be psychological or physical and are clinically important. The NIH data indicates that 20% of women have symptoms severe enough to interfere with their everyday activities, and the remaining 80% only have mild to moderate symptoms. The menstrual wellness supplement market is increasingly growing with the rise in awareness and demand among women for holistic health solutions.

Drivers include rising attention toward natural and preventive healthcare where the global menstrual wellness supplements market is likely to reach around $3.2 billion by 2028 at a compound annual growth rate of 7.4% from 2023. Increasing awareness of supplements, such as vitamins, minerals, and herbal extracts, in handling menstrual symptoms in addition to proper reproductive health will be pushed upward. Restraining factors include low clinical evidence of a few supplements and possible regulatory issues that will hinder the trust from the consumer and ultimately, the growth in the market. Opportunities lie in the development of personalized supplement solutions for menstrual health problems and new markets in emerging economies where awareness and access to such menstrual wellness products are increasing.

However, innovation in supplement formulations incorporating advanced delivery systems designed for greater absorption is a significant opportunity. Trends such as growing interest in organic and natural products, increased adoption of technology in monitoring personal health, and subscription-based models emerging as drivers of convenience and customer retention. Despite the challenges posed by shreds of evidence and regulation, the menstrual wellness supplement market is likely to grow significantly with rising consumer interest and continuous innovation of products.

Menstrual Wellness Supplements Market Key Developments:

  • In August 2022: Looni also launched Balance Beam Mood Complex, a plant-based menstrual health supplement, containing 5-HTP, ashwagandha, L-theanine, and vitamin B to balance hormones and neurotransmitters, which reduces mood swings and irritation. This again added products to the company's lineup and pushed sales up.
  • In April 2024: Zoe Leffler's start-up company, Cycl, unveiled new goods on Target's physical stores and online. The new PMS Symptom Relief gummy from the brand includes dong quai, lemon balm, chasteberry extract, and vitamin B6. Reaching out to teenagers and offering superior menstrual wellness products are the company's main goals.

Menstrual Wellness Supplements Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

3.8%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Menstrual Wellness Supplements Market Dynamics

Emerging trends that reflect changes in consumer preferences as well as advances in health technology significantly shape the menstrual wellness supplements market. Among such trends is the growing demand for natural and organic ingredients in supplements, especially due to the rising awareness related to the side effects of synthetically compounded additives and a general desire for holistic solutions. For instance, the global market for natural menstrual wellness supplements is rapidly on the expansion curve, while projections suggest that it will cover more than half the entire market share by 2028.

This trend goes hand in hand with that of personal health offerings in which consumers are looking for supplements to meet their individual needs of their menstrual health which is enabled by technologies and health-tracking apps that provide data-driven insights. Subscription models are popular and convenient while the menorrhagia suffers regular replenishments shift toward more integrated and user-friendly approaches to health management. It also shows the wider trend towards a better-informed, more individualized, and less technologized approach to menstrual care in the menstrual wellness supplements market.

Menstrual Wellness Supplements Market Segmentation

By Product

  • Combined nutrition supplements
  • Single nutrition supplements

By Consumer

  • Premenstrual Syndrome (PMS)
  • Perimenopause

By Formulation

  • Capsules/Tablets
  • Powder
  • Gummies
  • Others

By Distribution Channel

  • Online Sales Channel
  • Direct Sales Channel
  • Pharmacies/Drug Stores
  • Other Offline Channels

Geography

  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

The menstrual wellness supplements market was valued at USD 5,374.5 million in 2023 and is expected to grow at a CAGR of 3.8% over the forecast year to reach USD 6,977.8 million in 2030.

Trends such as growing interest in organic and natural products, increased adoption of technology in monitoring personal health, and subscription-based models.

Capsules is the leading segment in the market.

Asai-Pacific is the fastest-growing region in the menstrual wellness supplements market.

The menstrual wellness supplements market is growing with the increasing awareness of supplements, such as vitamins, minerals, and herbal extracts, in handling menstrual symptoms in addition to proper reproductive health will be pushed upward.

Key Features of the Report

  • The menstrual wellness supplements market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenarios.
1.Executive Summary
2.Global Menstrual Wellness Supplements Market Introduction 
2.1.Global Menstrual Wellness Supplements Market  - Taxonomy
2.2.Global Menstrual Wellness Supplements Market  - Definitions
2.2.1.Product
2.2.2.Consumer
2.2.3.Formulation
2.2.4. Distribution Channel
2.2.5.Region
3.Global Menstrual Wellness Supplements Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Menstrual Wellness Supplements Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Menstrual Wellness Supplements Market  By Product, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Combined nutrition supplements
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Single nutrition supplements
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6.Global Menstrual Wellness Supplements Market  By Consumer, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Premenstrual Syndrome (PMS)
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Perimenopause
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7.Global Menstrual Wellness Supplements Market  By Formulation, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Capsules/Tablets
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Powder
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Gummies
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Others
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
8.Global Menstrual Wellness Supplements Market  By  Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Online Sales Channel
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Direct Sales Channel
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Pharmacies/Drug Stores
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Other Offline Channels
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
9.Global Menstrual Wellness Supplements Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Menstrual Wellness Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Combined nutrition supplements
10.1.2.Single nutrition supplements
10.2.  Consumer Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Premenstrual Syndrome (PMS)
10.2.2.Perimenopause
10.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Capsules/Tablets
10.3.2.Powder
10.3.3.Gummies
10.3.4.Others
10.4.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Online Sales Channel
10.4.2.Direct Sales Channel
10.4.3.Pharmacies/Drug Stores
10.4.4.Other Offline Channels
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Menstrual Wellness Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Combined nutrition supplements
11.1.2.Single nutrition supplements
11.2.  Consumer Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Premenstrual Syndrome (PMS)
11.2.2.Perimenopause
11.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Capsules/Tablets
11.3.2.Powder
11.3.3.Gummies
11.3.4.Others
11.4.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Online Sales Channel
11.4.2.Direct Sales Channel
11.4.3.Pharmacies/Drug Stores
11.4.4.Other Offline Channels
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
12.Asia Pacific (APAC) Menstrual Wellness Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Combined nutrition supplements
12.1.2.Single nutrition supplements
12.2.  Consumer Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Premenstrual Syndrome (PMS)
12.2.2.Perimenopause
12.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Capsules/Tablets
12.3.2.Powder
12.3.3.Gummies
12.3.4.Others
12.4.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Online Sales Channel
12.4.2.Direct Sales Channel
12.4.3.Pharmacies/Drug Stores
12.4.4.Other Offline Channels
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Menstrual Wellness Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Combined nutrition supplements
13.1.2.Single nutrition supplements
13.2.  Consumer Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Premenstrual Syndrome (PMS)
13.2.2.Perimenopause
13.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Capsules/Tablets
13.3.2.Powder
13.3.3.Gummies
13.3.4.Others
13.4.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Online Sales Channel
13.4.2.Direct Sales Channel
13.4.3.Pharmacies/Drug Stores
13.4.4.Other Offline Channels
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Menstrual Wellness Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Combined nutrition supplements
14.1.2.Single nutrition supplements
14.2.  Consumer Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Premenstrual Syndrome (PMS)
14.2.2.Perimenopause
14.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Capsules/Tablets
14.3.2.Powder
14.3.3.Gummies
14.3.4.Others
14.4.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Online Sales Channel
14.4.2.Direct Sales Channel
14.4.3.Pharmacies/Drug Stores
14.4.4.Other Offline Channels
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.Herbalife International of America, Inc.
15.2.2.Pharmavite LLC
15.2.3.Nature’s Bounty
15.2.4.Amway
15.2.5.GNC Holdings, Inc.
15.2.6.USANA Health Sciences, Inc.
15.2.7.GlaxoSmithKline Plc
15.2.8.MetP Pharma AG
15.2.9.RBK Nutraceuticals Pty Ltd.
15.2.10.Archer Daniels Midland
15.2.11.Power Gummies
15.2.12.Looni
15.2.13.DM Pharma
16. Research Methodology 
17. Appendix and Abbreviations 
  • Herbalife International of America, Inc.
  • Pharmavite LLC
  • Nature’s Bounty
  • Amway
  • GNC Holdings, Inc.
  • USANA Health Sciences, Inc.
  • GlaxoSmithKline Plc
  • MetP Pharma AG
  • RBK Nutraceuticals Pty Ltd.
  • Archer Daniels Midland
  • Power Gummies
  • Looni
  • DM Pharma

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