Mineral Cosmetics Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Face Cosmetics, Lip Cosmetics, Eye Cosmetics & Others), By Mineral Type (Iron Oxides, Zinc Oxides, Mica Powders, Titanium Dioxide, Organic Oils & Others), By Distribution Channel (Offline, Online), and Region Forecast 2020-2031

Mineral Cosmetics Market size was valued at US$ 3475.35 million in 2024 and is expected to reach US$ 5022.08 million by 2031, growing at a significant CAGR of 5.4% from 2025-2031. Mineral cosmetics are beauty products made primarily from naturally occurring minerals such as zinc oxide, titanium dioxide, iron oxides, mica, and other earth-derived ingredients mineral cosmetics are often free from synthetic chemicals, parabens, fragrances, and preservatives. These have anti-inflammatory effects and are used in sunscreen for sun protection. The key market drivers of market are increasing demand for natural and organic products, growing awareness of skin health, increased focus on sustainability, and better availability of the products through e-commerce sector. For instance, in February 2019, Revlon introduced the campaign, I Can. So, I Did on social media platforms for the promotion of skin-enhancing foundations. Moreover, increasing prevalence of skin issues like acne, rosacea, and sensitivity, mineral makeup is often non-irritating which it is more natural on sensitive or problematic skin.

However, some restraints of the market are higher cost of production of mineral cosmetics, competition from synthetic & hybrid products which mimics the effects of mineral cosmetics, lack of awareness among people about the effects of mineral cosmetics. The emerging opportunities of mineral cosmetics are rising demand for clean and natural beauty products and, a growing preference for vegan and cruelty-free products which is creating significant opportunities for mineral cosmetics brands that focus on ethical sourcing and production, innovation in product formulation, increase in collaborations with dermatologists, skincare professionals, and clean beauty influencers. The key trends of the market are the trend towards multi-functional beauty products is strong in the market as products like mineral foundations that also offer SPF protection or anti-aging benefits are gaining popularity, focusing more on sensitive skin as mineral cosmetics are often marketed as being gentler and more suitable for sensitive skin due to the absence of harsh chemicals.

Key Developments:

• In September 2023, Japanese cosmetics company Shiseido Company, Limited has announced launch of their makeup brand named NARS Cosmetics in India. NARS will cater to the colour cosmetics and premium skin care segments in Indian market.
• In July 2023, Jane Iredale expanded its product line by launching new skin-care-based makeup, including updates to its best-selling skincare makeup system, reflecting the industry's trend toward more functional, skin-beneficial products.