Nutricosmetics Market: By Product Form By Function By Distribution Channel and Region Forecast 2020-2031
Nutricosmetics Market size was valued at US$ 8.7 billion in 2024 and is projected to reach US$ 15.0 billion by 2031 at a CAGR of 8.1% from 2025-2031. Nutricosmetics are ingestible products, such as functional beverages and supplements, formulated to beautify from the inside out by enhancing nail, hair, and skin well-being. The market is expanding increasingly, fueled by the move toward holistic wellness and the growing belief that beauty begins from within. Consumers have an increasing demand for products that have both nutritional and cosmetic benefits, leading to strong demand for collagen, biotin, antioxidants, and herbal extracts.
Increased self-care trends, an aging global population, and social media-driven awareness contribute to additional momentum in the market. This market is not without drawbacks, however. Differences in regulatory regimes within regions create conflicting product claims and marketing. Most consumers are still doubtful about ingestible beauty enhancers' effectiveness, especially where the results are not instantaneous. Expensive products and overstocking with similar products also create brand fatigue. In addition, low awareness in growing markets inhibits penetration despite increased interest. However, brands that are committed to transparency, clinical backing, and consumer education are set to weather the storms.
Based on the product form
Tablets and capsules are still a favorite choice because they are convenient and deliver accurate doses. People have faith in these age-old forms of delivery, particularly when they contain popular ingredients such as biotin, vitamin C, and marine collagen. They are easy to incorporate into busy schedules and found in large quantities in pharmacies and online stores. Clinical testing often supports such formats, providing brands with the credibility and confidence they need from customers. They also exist in time-release types, ensuring slow absorption. Even with the upsurge of newer forms, dietary supplements hold their ground owing to familiarity, shelf stability, and convenience of packaging. This segment continues to grow with cleaner formulations and improved bioavailability.
Based on the function
Nutricosmetics with skin care focus are among the most popular, offering hydration, elasticity, and anti-aging benefits. They typically contain hyaluronic acid, collagen peptides, ceramides, and vitamins A and E. They crossover to a wide consumer base, from teenagers fighting acne to older consumers seeking wrinkle minimization. They are mostly promoted through before-and-after photos or skin-analyzing machines. Products within this segment are frequently promoted as part of holistic skin regimens, for example, topical creams or serums. The skin care subsegment also benefits from strong word-of-mouth and influencer backing, supporting it in posting solid growth.
Based on the distribution channel
There has been a shift in the engagement between consumers and nutricosmetics to be more accessible and convenient online. The internet makes it possible for brands to offer customized quizzes, educational information, and scaled subscription models. Consumers can read reviews, compare, and make educated decisions without physically going to a store. The online environment also offers targeted ads, loyalty programs, and influencer collaborations. This was among the fastest-growing channels, particularly after the pandemic, and is attractive to tech-adopting consumers who seek wellness solutions at their fingertips. It also facilitates global growth, allowing brands to enter new markets with less physical presence.
Study Period
2025-2031Base Year
2024CAGR
8.1%Largest Market
EuropeFastest Growing Market
Asia-Pacific
The increased emphasis on natural beauty, aging well, and wellness is a dominant driver in the nutricosmetics market. Consumers increasingly want products that provide benefits internally, in alignment with healthy lifestyles. Collagen, antioxidant-packed formulas, and skin-stimulating vitamins are part of daily life, particularly among those worried about aging, dull skin, or hair loss. The clean-label movement also underpins this move, as consumers choose products with clear ingredient decks and organic or plant-derived ingredients. Consumers also get driven through the impact of social media and digital marketing, making it simpler for consumers to find and believe in nutricosmetic brands. Personalized supplement regimens and functional drinks are also picking up steam, especially because they both provide ease without sacrificing performance. In addition, the advent of subscription models and e-commerce facilitates regular, convenient use, rendering these products more central to contemporary beauty routines.
Even with healthy momentum, the nutricosmetics market is constrained by a few things. One of the main issues is the absence of instant visible outcomes, which creates skepticism among consumers who demand rapid changes. Edible beauty remedies tend to need regular application spanning several weeks or months, thus requiring retention without the full comprehension of long-term advantage. Regulatory differences between regions complicate the situation even more—products that are accepted in one nation may get delayed approval or labeling issues in another. Even so, the market is filled with similar claims, and it's challenging for consumers to sift through truly effective products and those sold on marketing. Price sensitivity can be yet another problem, particularly in price-sensitive markets where beauty supplements are considered luxury rather than a necessity. Additionally, misinformation and overpromising by unregulated companies can undermine consumer confidence. Such concerns call for compelling clinical support, open communication, and effective brand education initiatives to appease and retain consumers.
As the beauty and wellness industries merge, the nutricosmetics category is at the crossroads of a bright future. With opportunities from individualized nutrition, in which firms can create supplements based on genetic markers, skin issues, or lifestyle habits, there comes the utilization of functional drinks and ingestible beauty shots as yet another developing category, where consumers are looking for something more convenient than capsules or tablets. With increasing interest in clean and sustainable living, plant-based, organic, and vegan nutricosmetics are picking up pace and holding out robust market promise. Emerging economies such as Latin America, Southeast Asia, and selected African countries provide additional scope with increasing disposable incomes and increased beauty awareness. Dermatological, nutritional, and influencer associations can also aid in the establishment of product claims and visibility. Delivery form innovations—such as dissolvable strips, gummies, and ready-to-drink shots—are making it easier for consumers to integrate these products into their routines, creating new market opportunities and loyalty.
Nutricosmetics are increasingly led by personalization, transparency, and hybrid forms. A significant trend is also the development of personalized beauty supplements targeting specific concerns like acne, thinning hair, or dull complexion based on individual health profiles or skin scanning. Clean-label and plant-based concepts continue to head the new product launches, with collagen sourced from marine or plant ingredients becoming increasingly popular. Another important trend is beauty beverages and functional drinks, which marry skincare benefit with hydration and are regarded as lifestyle-convenient. Brands are also incorporating technology into products—some now have apps that track supplement usage and map improvement in skin health. Online platforms are also important areas of activity, with brands utilizing influencer marketing and subscription services to retain customers. In addition, sustainability has become a differentiator: from green packaging to ethically sourced ingredients, brands are resonating on values with the new quest for responsible beauty.
Report Benchmarks |
Details |
Report Study Period |
2025-2031 |
Market Size in 2024 |
US$ 8.7 billion |
Market Size in 2031 |
US$ 15.0 billion |
Market CAGR |
8.1% |
By Product Type |
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By Function |
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By Distribution Channel |
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By Region |
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According to PBI Analyst, the nutricosmetics industry is in a vibrant growth phase, propelled by consumer expectations for complete, sustainable, and individualized beauty solutions. It is no longer a niche category, as collagen beverages, hair-strengthening gummies, and skin-strengthening capsules have become day-to-day essentials for some. Europe is still a stronghold because of regulatory confidence and product quality, and Asia-Pacific continues to dominate in format innovation and consumer interaction. At the same time, North America is coming on strong, driven by influencer marketing growth and wellness-driven lifestyles. Issues like high price sensitivity, latency of results, and market saturation still exist, but those brands that spend money on openly labeled, clinically supported formulas and interactive consumer experiences will thrive. The future of nutricosmetics is in uniting science with lifestyle, providing benefits not only to beauty but also to emotional well-being and empowerment. With increasingly active and knowledgeable consumers, this market will not only grow in terms of volume but also in value-added products.
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Nutricosmetics Market size was valued at US$ 8.7 billion in 2024 and is projected to reach US$ 15.0 billion by 2031 at a CAGR of 8.1%. From 2025-2031.
The rising consumer awareness regarding skincare and haircare problems.
The Market Players in the Nutricosmetics Market are: Amway, Activ'Inside, Blackmores Limited, Beiersdorf AG, REVIDERM AG Herbalife International, Inc.
Yes, when taken consistently, nutricosmetics with clinically supported ingredients like collagen, biotin, and antioxidants can support skin and hair health from within.
Nutricosmetics are best used alongside topical products for a comprehensive approach to beauty. They complement rather than replace external skincare.
1.Executive Summary |
2.Global Nutricosmetics Market Introduction |
2.1.Global Nutricosmetics Market - Taxonomy |
2.2.Global Nutricosmetics Market - Definitions |
2.2.1.Product Type |
2.2.2.Function |
2.2.3.Distribution Channel |
2.2.4.Region |
3.Global Nutricosmetics Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Nutricosmetics Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Nutricosmetics Market By Product Type , 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
5.1. Dietary Supplements (Capsules/Tablets) |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Functional Beverages |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Powders & Gummies |
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
6.Global Nutricosmetics Market By Function, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
6.1. Skin Care |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Hair Care |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Nail Care |
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. General Wellness |
6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
7.Global Nutricosmetics Market By Distribution Channel, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
7.1. Supermarkets/Hypermarkets |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Pharmacies/Drug Stores |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Specialty Stores |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. E-commerce |
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
7.5. Others |
7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.5.3. Market Opportunity Analysis |
8.Global Nutricosmetics Market By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Nutricosmetics Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
9.1. Product Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Dietary Supplements (Capsules/Tablets) |
9.1.2.Functional Beverages |
9.1.3.Powders & Gummies |
9.2. Function Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Skin Care |
9.2.2.Hair Care |
9.2.3.Nail Care |
9.2.4.General Wellness |
9.3. Distribution Channel Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Supermarkets/Hypermarkets |
9.3.2.Pharmacies/Drug Stores |
9.3.3.Specialty Stores |
9.3.4.E-commerce |
9.3.5.Others |
9.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Nutricosmetics Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Dietary Supplements (Capsules/Tablets) |
10.1.2.Functional Beverages |
10.1.3.Powders & Gummies |
10.2. Function Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Skin Care |
10.2.2.Hair Care |
10.2.3.Nail Care |
10.2.4.General Wellness |
10.3. Distribution Channel Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Supermarkets/Hypermarkets |
10.3.2.Pharmacies/Drug Stores |
10.3.3.Specialty Stores |
10.3.4.E-commerce |
10.3.5.Others |
10.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
11.Asia Pacific (APAC) Nutricosmetics Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Dietary Supplements (Capsules/Tablets) |
11.1.2.Functional Beverages |
11.1.3.Powders & Gummies |
11.2. Function Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Skin Care |
11.2.2.Hair Care |
11.2.3.Nail Care |
11.2.4.General Wellness |
11.3. Distribution Channel Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Supermarkets/Hypermarkets |
11.3.2.Pharmacies/Drug Stores |
11.3.3.Specialty Stores |
11.3.4.E-commerce |
11.3.5.Others |
11.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Nutricosmetics Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Dietary Supplements (Capsules/Tablets) |
12.1.2.Functional Beverages |
12.1.3.Powders & Gummies |
12.2. Function Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Skin Care |
12.2.2.Hair Care |
12.2.3.Nail Care |
12.2.4.General Wellness |
12.3. Distribution Channel Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Supermarkets/Hypermarkets |
12.3.2.Pharmacies/Drug Stores |
12.3.3.Specialty Stores |
12.3.4.E-commerce |
12.3.5.Others |
12.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Nutricosmetics Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Dietary Supplements (Capsules/Tablets) |
13.1.2.Functional Beverages |
13.1.3.Powders & Gummies |
13.2. Function Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Skin Care |
13.2.2.Hair Care |
13.2.3.Nail Care |
13.2.4.General Wellness |
13.3. Distribution Channel Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Supermarkets/Hypermarkets |
13.3.2.Pharmacies/Drug Stores |
13.3.3.Specialty Stores |
13.3.4.E-commerce |
13.3.5.Others |
13.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.BASF |
14.2.2.Solgar |
14.2.3.Lonza |
14.2.4.Herbalife Nutrition |
14.2.5.Skinade |
14.2.6.Biocyte Laboratory |
14.2.7.Vitabiotics |
14.2.8.Danimer Scientific |
14.2.9.Terravita |
14.2.10.Otsuka |
15. Research Methodology |
16. Appendix and Abbreviations |
Key Market Players