Plant-based Egg Market Size, Share, Growth, Trends, and Global Industry Analysis: By Source (Soy-based, Mung Bean-based, Chickpea-based, Flaxseed-based, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Health and Nutrition Stores, Convenience Stores, Online/E-commerce Platforms, Foodservice/HoReCa, Others), By End User (Household Consumers, Food Manufacturers, Foodservice Providers, Others) and Region Forecast 2020-2031

Plant-based Egg Market size was valued at US$ 3,620.0 million in 2024 and is expected to reach US$ 12,600.0 million by 2031, growing at a significant CAGR of 19.5% from 2025-2031. Moreover, the U.S. Plant-based Egg Market is projected to grow at 18.8% CAGR over the forecast period. The market refers to the segment of the food industry that produces egg alternatives derived from plant-based ingredients such as mung beans, soy, legumes, chickpeas, flaxseeds, and other proteins. These alternatives are designed to replicate the taste, texture, and functionality of conventional eggs, serving as substitutes in cooking, baking, and direct consumption. The market caters to consumers seeking vegan, allergen-free, and sustainable options, while also addressing health and environmental concerns linked to animal-based egg production.

The market has been gaining significant momentum due to the rising adoption of vegan and flexitarian diets, increasing awareness of animal welfare, and growing demand for sustainable food sources. Innovations in food technology have enabled manufacturers to create products that closely mimic the nutritional profile and culinary versatility of traditional eggs. The market is expanding across retail, foodservice, and e-commerce platforms, supported by heightened consumer interest in plant-based protein and clean-label products. With investments from major food companies and startups, the market is expected to continue evolving as a vital segment of the broader plant-based food industry.

Facts & Figures

• Sustainability Initiatives: The scientific innovation ecosystem expanded with a notable investment of $90 million to launch three Bezos Centers for Sustainable Protein in the United States (North Carolina), London, and Singapore.

Key Developments:

• In May 2025, UK-based plant-based liquid egg brand Crackd is preparing to enter the U.S. market in 2025. The product is set to debut at the Natural Products Expo West in Anaheim, California, with grocery store availability expected by the second quarter of the year. This expansion aligns with ongoing challenges in the conventional egg industry, including avian flu outbreaks and rising prices.
• In January 2025, the U.S. Food and Drug Administration (FDA) released draft guidance on the labeling of plant-based alternatives to animal-derived foods, including eggs. The guidance allows plant-based food labels to include the names of animal-derived foods, provided the labels are not misleading. This development aims to standardize labeling practices and provide clearer information to consumers.

Plant-based Egg Market Segmentation:

Based on the source type:

• Soy-based
• Mung Bean-based
• Chickpea-based
• Flaxseed-based
• Others

The mung bean-based segment is anticipated to lead the plant-based egg market, primarily due to its ability to closely replicate the texture, flavor, and functionality of conventional eggs. Mung beans provide excellent gelling and emulsifying properties, making them highly suitable for scrambled eggs, baking, and other culinary applications. Consumers and food manufacturers are increasingly favoring mung bean-based alternatives because they deliver a realistic egg-like experience while being cholesterol-free and protein-rich. With ongoing product innovations and strong adoption in both retail and foodservice channels, the mung bean-based category is expected to remain the dominant driver of market growth globally.

Based on the distribution channel:

• Supermarkets/Hypermarkets
• Specialty Health and Nutrition Stores
• Convenience Stores
• Online/E-commerce Platforms
• Foodservice/HoReCa
• Others

Supermarkets and hypermarkets are anticipated to lead the distribution channel segment of the plant-based egg market, driven by their extensive reach, product variety, and ability to attract diverse consumer groups. These large-scale retail outlets provide high visibility and easy access to plant-based egg products, encouraging both trial and repeat purchases. Consumers prefer supermarkets for their convenience of comparing multiple brands, promotions, and bulk purchasing options under one roof. Additionally, established supermarket chains often collaborate with plant-based food manufacturers to introduce innovative products, further strengthening consumer trust. This dominance positions supermarkets and hypermarkets as the primary driver of market expansion globally.

Based on the end user:

• Household Consumers
• Food Manufacturers
• Foodservice Providers
• Others

Foodservice providers are anticipated to lead the end-user segment of the plant-based egg market, owing to the growing inclusion of vegan and flexitarian menu options in restaurants, cafés, and quick-service chains. Consumers increasingly seek plant-based alternatives when dining out, driving demand for versatile egg substitutes that can be used in scrambles, omelets, baked goods, and sauces. Foodservice operators are partnering with plant-based egg manufacturers to diversify offerings and meet evolving dietary preferences. This trend not only boosts visibility but also encourages trial among mainstream consumers, positioning foodservice providers as the most influential driver in accelerating market adoption worldwide.