Poultry Diagnostics Market: By Product Type (Instruments, Test Kits, Reagents and Consumables) By Test Type (PCR Test, ELISA Test, Others) By Disease Type (Avian Influenza, Avian Mycoplasma, Marek’s Disease, Newcastle Disease, Infectious Bursal Disease, Infectious Bronchitis, Chicken Anemia, Others) By Microorganism (Bacteria, Virus, Parasites) and Geography


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The Poultry Diagnostics Market size is valued at USD 512.6 million in 2021 and is expected to grow at a CAGR of 12.3% during the forecast period 2022 to 2028. The global market provides a detailed overview of the global poultry diagnostic market, and that can be segmented by product type, by test type, by disease type, and by microorganism. By product type, the global poultry diagnostic market has been segmented into Instruments, Test Kits, Reagents and Consumables. The Test Kit segment is likely to be the largest and fastest-growing segment in terms of type. Based on test type, the global poultry diagnostic market is segmented into PCR Test, ELISA Test, Others. Among these, the PCR Test, ELISA Test are expected to grow at a significant rate in the global market during the forecast period 2022-2028. Based on disease type, the global poultry diagnostic market is segmented into Avian Influenza, Avian Mycoplasma, Marek’s Disease, Newcastle Disease, Infectious Bursal Disease, Infectious Bronchitis, Chicken Anaemia, Others. The Avian Influenza segment accounts for the largest share in 2021. Hosted segment is the second-largest share during the forecast period 2022-2028. Based on the microorganism, the segment has been segregated into Bacteria, Virus, Parasites. The large enterprise segment is expected to dominate other segments in the global poultry diagnostic market. The virus segment is expected to register the highest CAGR during the forecast period according to precision business insights. Poultry diagnostics are the tests to identify the various diseases present in poultry birds. The various diseases in poultry birds include avian flu, Marek’s disease, Newcastle disease, infectious bronchitis, and others. Bacteria, viruses, and parasites are the causes of the diseases. Various tests used in the poultry diagnostics such as ELISA test and PCR test.

Key Developments:

In Dec 2021, Aviagen India expanded diagnostics laboratory to enhance bird health and quality of services to customers. In June 2022, Zoetis announced on progress during the five years of its African Livestock Productivity and Health Advancement (A.L.P.H.A.) initiative to establish sustainable veterinary care.

Poultry Diagnostics Market Summary

Study Period

2022 2028

Base Year




Largest Market

North America

Fastest Growing Market

Poultry Diagnostics Market Dynamics Drivers

Growing demand for healthy meat and eggs, increasing prevalence of poultry diseases are anticipated to propel the market growth over the forecast years. Moreover, the growing animal welfare expenditure and increasing number of poultry industries is anticipated to propel the poultry diagnostics market.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Poultry Diagnostics Market Segmentation

Product Type
  • Instruments
  • Test Kits
  • Reagents and Consumables
Test Type
  • PCR Test
  • ELISA Test
  • Others
Disease Type
  • Avian Influenza
  • Avian Mycoplasma
  • Marek’s Disease
  • Newcastle Disease
  • Infectious Bursal Disease
  • Infectious Bronchitis
  • Chicken Anemia
  • Others
  • Bacteria
  • Virus
  • Parasites


Frequently Asked Questions

Enzyme-linked Immunosorbent Assay (ELISA) segment is the fastest growing segment in the global poultry diagnostics market due to the increasing use of ELISA kits for pool test.  

The diagnostic monitoring of avian disease on a regular basis in regions like Europe is the key opportunity for further growth in the global poultry diagnostic market.

The spread of zoonotic disease is driving the global market due to government support, investments and initiatives to prevent the spread of zoonotic diseases.

The increasing prevalence of various poultry diseases and increasing demand for healthy meat and eggs are expected to drive the global poultry diagnostics market in the forecast period. However, stringent regulatory guidelines, lack of awareness about poultry diseases and diagnostic to stop the spread of the disease in underdeveloped counties may hamper the global market growth in the upcoming years.


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  • QIAGEN N.V. (Netherlands)
  • IDEXX Laboratories, Inc. (U.S.)
  • Zoetis, Inc. (U.S.)
  • BioChek (Netherlands)
  • Thermo Fisher Scientific Inc. (U.S.)
  • IDvet (France)
  • Biogal, Galed Labs. Acs (Israel)
  • GD Animal Health (Netherlands)
  • AffiniTech, LTD. (U.S.)
  • BioinGentech Biotechnologies, Inc. (Chile)