Prebiotics and Probiotics Market: By Product Type (Probiotics, Prebiotics, and Synbiotics), By Application (Animal Feed, Pharmaceuticals, Food & Beverages, and Dietary Supplements), By Distribution Channel (Pharmacies, Online Retailers, Supermarkets & Hypermarkets, and Health Stores and Specialty Stores), and Geography

Prebiotics and Probiotics Market size was valued at USD 74.3 billion in 2023 and is poised to reach grow at a CAGR of 8.7% from 2024 to 2030. The prebiotics and probiotics market is experiencing a global surge, driven by a burgeoning understanding of gut health and its influence on overall well-being. These products, encompassing live microorganisms (probiotics) and their food source (prebiotics), are revolutionizing how we approach digestive and overall health. The market is witnessing a surge in the development and application of prebiotics and probiotics in various products such as food & beverages: Yogurt, kefir, fermented dairy drinks, breakfast cereals, and infant formula are increasingly being enriched with probiotics and prebiotics, offering convenient ways to incorporate these gut-friendly ingredients into daily diets. dietary supplements:

A wide range of standalone probiotic and prebiotic supplements in capsules, tablets, and powder forms caters to consumers seeking targeted gut health support. and functional foods: The growing popularity of functional foods with added health benefits creates opportunities for incorporating prebiotics and probiotics into various food products. This product diversification broadens the reach and accessibility of prebiotics and probiotics, further propelling market growth. Moreover, consumers are increasingly seeking personalized nutrition solutions tailored to their individual needs. This trend presents exciting prospects for the prebiotics and probiotics market such as microbiome testing, and targeted formulations. However, consumers may expect immediate and dramatic health improvements from prebiotics and probiotics, leading to potential disappointment if results are not as rapid as anticipated.

Prebiotics and Probiotics Market Key Developments:

• In January 2023, KeVita, a Tropicana-owned brand, extended its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade. The products are accessible in US retail chains such as Kroger and Walmart.
• In September 2022, Nestle Garden of Life released its first probiotic product in China, which can be used in infant foods. Under the baby food category, baby cereal accounts for a major share of the segment, directed by growing innovations in the segment.
• In July 2022, BioGaia inaugurated a new product BioGaia Pharax, a probiotic product to support children's respiratory health, in the UK market.