- Poly vinyl chloride
- Poly propylene
- Paper
Printed Tape Market size was valued at USD 35,257.1 million in 2023 and is projected to reach USD 51,287.7 million by 2030 at a CAGR of 5.5% from 2024 - 2030. Printed tape, a specific type of sticky tape, is an important component of packaging and branding initiatives across sectors. It is distinguished by personalized designs, logos, or slogans, offering businesses an effective way to increase brand visibility and establish a distinct packaging identity. Printed tape, which uses materials such as polypropylene, PVC, and paper, provides a diverse alternative for sealing packages and communicating crucial information to customers. Flexographic, digital, and screen-printing methods provide high-quality, low-cost output. The dominance of polypropylene as a material and flexographic printing as a method demonstrates their effectiveness and appeal in the global market.
The growing demand for sustainable printing, increasing demand for aesthetic appeal and innovative printing styles, and emerging needs from end-user industries such as transportation and logistics, food and beverages, and consumer durables will all contribute to the growth of the global printed tapes market soon. Printed tapes are gaining appeal in the end-use market. They are used to improve product traceability, assure brand visibility, and protect products during transit. Furthermore, corporations are opting for innovative packaging that distinguishes their items from others. Printed tapes allow end users to make their brand recognizable from the outside of the package while also delivering a message or warning directly on the tape used to close the carton box. These tapes have applications in industries such as food & beverages, consumer durables, and transport & logistics.
Recent Developments in the Printed Tape market
- In 2022, Brady Corporation introduced a series of printed tapes suitable for severe conditions. These new tapes are chemical, moisture, and abrasion resistant.
- In 2023, Avery Products Corporation introduced a new range of printed tapes for laser and inkjet printers. These new tapes are simple to print and yield high-quality results.
Printed Tape Market Summary
Study Period
2024– 2030Base Year
2023CAGR
5.5%Largest Market
Asia PacificFastest Growing Market
North AmericaPrinted Tape Market Dynamics
The global printed tape industry is expanding rapidly, there is a growing need for customized packaging solutions across a wide range of businesses. Businesses are increasingly recognizing the value of using packaging to establish a distinct brand identity. Printed tape is a low-cost and visually appealing way to achieve this, allowing businesses to display their logos, slogans, and designs on their packaging. This is not only a potent marketing tool, but it also provides customers with a memorable unpacking experience, increasing brand loyalty and recognition.
In addition, the considerable growth of e-commerce is driving the printed tape sector ahead. The volume of sent goods has increased dramatically as online shopping has grown in popularity. As a result, firms are looking for ways to differentiate their goods in a crowded marketplace. Printed tape offers a unique opportunity to transform a normal cardboard box into a branded statement, thereby making it into a marketing platform. This trend of valuing personalization in packaging solutions, combined with the rapid expansion of e-commerce, sets the industry for further growth soon. However, the printed tape market has a significant constraint in the form of potential environmental effect due to specific tape materials and printing procedures. Traditional materials and ink formulas in the business may include chemicals or produce waste that might be harmful to the environment. This has resulted in a surge in demand for eco-friendly alternatives, owing to greater environmental awareness among consumers and regulatory agencies. As a result, manufacturers must navigate the move to more sustainable materials and processes while retaining cost effectiveness and product performance.
Asia-Pacific Got Significant Share
Printed Tape market Regional Analysis
Based on regions, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa. The Asia Pacific region is projected to expand at significant CAGR during the forecast period. This can be attributed to a variety of causes, including the region's strong industrial sector, thriving e-commerce business, and fast rising consumer base. Countries such as China, India, Japan, and South Korea are experiencing rapid expansion in businesses that rely significantly on printed tape for packaging and branding. Furthermore, rising disposable income levels in these countries are driving an increase in online purchasing, generating demand for bespoke packaging solutions such as printed tape.
The aggressive approach to technological adoption, as well as the presence of a significant number of printing technology firms in the region, contribute to Asia Pacific's market supremacy. Furthermore, favourable government regulations, measures to support domestic production, and a robust logistics and supply chain infrastructure in Asia Pacific all contribute significantly to the growth of the printed tape market. The region's strategic position as a global trade and commerce hub reinforces its status as an industrial leader. As a result, Asia Pacific is positioned to not only lead the printed tape market in terms of production but also emerge as a significant consumer, thereby cementing its position as a prominent participant in the global scene.
Latin America
Europe
Asia Pacific
Middle East
North America
Printed Tape Market Segmentation
By Material
By Printing Technology
- Flexographic Printing
- Digital Printing
- Screen Printing
By Application
- Packaging and Sealing
- Warning and Instructional Tapes
- Brand Identity and Promotion
Frequently Asked Questions
The printed tape market was valued at USD 35,257.1 million in 2023 and is projected to reach USD 51,287.7 million by 2030, growing at a CAGR of 5.5%.
The company's increased demand in food and beverage applications for branding, promotion, and packaging is likely to fuel growth in the following years.
Printed tape offers a unique opportunity to transform a normal cardboard box into a branded statement, thereby making it into a marketing platform.
Market research is segmented based on material, printing technology, application and region.
Asia Pacific is estimated to largest share with the highest CAGR over the forecast period.
Key Features of the Report
- The printed tape market report provides granular level information about the Market size, regional Market share, historic Market (2019-2023), and forecast (2024-2030)
- The report covers in-detail insights about the competitor’s overview, company share analysis, key Market developments, and key strategies.
- The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the Market.
- The report tracks recent innovations, key developments, and start-up details that are actively working in the Market.
- The report provides a plethora of information about Market entry strategies, regulatory framework, and reimbursement scenarios.
| 1. Executive Summary |
| 2. Global Printed Tape Market Introduction |
| 2.1.Global Printed Tape Market - Taxonomy |
| 2.2.Global Printed Tape Market - Definitions |
| 2.2.1.Material |
| 2.2.2.Printing Technology |
| 2.2.3.Application |
| 2.2.4.Region |
| 3. Global Printed Tape Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. Global Printed Tape Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Printed Tape Market By Material , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Poly vinyl chloride |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Poly propylene |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Paper |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6. Global Printed Tape Market By Printing Technology, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Flexographic Printing |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Digital Printing |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Screen Printing |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 7. Global Printed Tape Market By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Packaging and Sealing |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Warning and Instructional Tapes |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Brand Identity and Promotion |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 8. Global Printed Tape Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9. North America Printed Tape Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Material Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Poly vinyl chloride |
| 9.1.2.Poly propylene |
| 9.1.3.Paper |
| 9.2. Printing Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Flexographic Printing |
| 9.2.2.Digital Printing |
| 9.2.3.Screen Printing |
| 9.3. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Packaging and Sealing |
| 9.3.2.Warning and Instructional Tapes |
| 9.3.3.Brand Identity and Promotion |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10. Europe Printed Tape Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Material Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Poly vinyl chloride |
| 10.1.2.Poly propylene |
| 10.1.3.Paper |
| 10.2. Printing Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Flexographic Printing |
| 10.2.2.Digital Printing |
| 10.2.3.Screen Printing |
| 10.3. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Packaging and Sealing |
| 10.3.2.Warning and Instructional Tapes |
| 10.3.3.Brand Identity and Promotion |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 10.4.6.Rest of EU |
| 11. Asia Pacific (APAC) Printed Tape Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Material Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Poly vinyl chloride |
| 11.1.2.Poly propylene |
| 11.1.3.Paper |
| 11.2. Printing Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Flexographic Printing |
| 11.2.2.Digital Printing |
| 11.2.3.Screen Printing |
| 11.3. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Packaging and Sealing |
| 11.3.2.Warning and Instructional Tapes |
| 11.3.3.Brand Identity and Promotion |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12. Middle East and Africa (MEA) Printed Tape Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Material Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Poly vinyl chloride |
| 12.1.2.Poly propylene |
| 12.1.3.Paper |
| 12.2. Printing Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Flexographic Printing |
| 12.2.2.Digital Printing |
| 12.2.3.Screen Printing |
| 12.3. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Packaging and Sealing |
| 12.3.2.Warning and Instructional Tapes |
| 12.3.3.Brand Identity and Promotion |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13. Latin America Printed Tape Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Material Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Poly vinyl chloride |
| 13.1.2.Poly propylene |
| 13.1.3.Paper |
| 13.2. Printing Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Flexographic Printing |
| 13.2.2.Digital Printing |
| 13.2.3.Screen Printing |
| 13.3. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Packaging and Sealing |
| 13.3.2.Warning and Instructional Tapes |
| 13.3.3.Brand Identity and Promotion |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.Tesa SE |
| 14.2.2.Saint-Gobain |
| 14.2.3.Scapa Group Plc. |
| 14.2.4.Nitto Denko Corporation |
| 14.2.5.3M Company |
| 14.2.6.Advance Tapes International Ltd |
| 14.2.7.Shurtape Technologies, LLC |
| 14.2.8.Pro Tapes & Specialties, Inc |
| 14.2.9.Avery Dennison Corporation |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
- Tesa SE
- Saint-Gobain
- Scapa Group Plc.
- Nitto Denko Corporation
- 3M Company
- Advance Tapes International Ltd
- Shurtape Technologies, LLC
- Pro Tapes & Specialties, Inc
- Avery Dennison Corporation