Protein Powder Market: By Product Type (Organic and Conventional), By Application (Dietary Supplements, Food and Beverages, Sports Nutrition, Infant Food Formula, Pharmaceuticals, and Others), By Distribution Channel (Supermarket/ Hypermarket, Pharmacy Stores, Online Stores, and Others), and Geography

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Protein Powder Market size was valued at USD 14,609.8 million in 2023 and is expected to reach USD 24,182.1 million in 2030, growing at a 7.8% CAGR from 2024 to 2030. Protein powders are the basis of our body muscles. Though a sufficient quantity of it always needs for the proper well-being of the body still, the requirement of protein in muscle development is hyper-popular, which contributed to the sports nutrition segment acquiring most of the protein powder market. Moreover, the recent addition of amino acid-based energy drinks is further expected to hold the consistency of market share by the sports nutrition segment.

According to recommendations of the Food and Drug Administration (FDA), protein is the most important macronutrient required by our body system to maintain proper health as it is literally a part of every cell in our body and is an integral part of the proper functioning of our organ system. It is also famously called the building block of our body as it is the primary requirement for the repair and new formation of cells in the tissue systems of our body. In addition, protein powders are extensively popular among youths, it is good to fulfill all the protein needs from diet these are the major factor that drives the market. The continuous development in protein powder formulation for specific needs, sports, and nutrition are extensively growing industry, younger players gain more distribution globally. 

Protein Powder Market Key Developments:
  • In November 2022, Max Protein launched Tastiest Plant Protein Powder in India, this plant-based protein made with 7 grains that offer 22 grams of clean protein per serving of 50gm and a unique formulation of enzyme and probiotic that helps increase digestion and protein absorption.
  • In March 2022, MusclePharm Corporation announced it will be expanding into the ready-to-drink protein category with the launch of its new whey protein drink line in the summer of 2022. The new high protein beverage line will be marketed under the leading MusclePharm brand and will contain over 20g of protein, be sugar-free, and will be available in multiple flavors.

Protein Powder Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

7.8%

Largest Market

Asia Pacific

Fastest Growing Market

North America
Protein Powder Market Dynamics

The increasing protein powder culture and health awareness across the world is the major market driver in the Protein Powder Market during the forecast period. The high awareness of the general population about the utility of protein due to different awareness programs by the US FDA, different online health newsletters, and promotional advertisements by the protein powder selling companies mainly contributed to the hyper popularity of the protein intake. The term hyper popularity is used here in accordance with a report published by the US National Library of Medicine which states that most of the people who take regular protein supplements are actually psychologically modified in that they are not getting enough protein from their diet without any idea about how much protein are they actually getting. Hence, this will drive the global market growth at a significant rate.

Protein Powder Market Segmentation

By Product Type
  • Organic
  • Conventional
By Application
  • Dietary Supplements
  • Food and Beverages
  • Sports Nutrition
  • Infant Food Formula
  • Pharmaceuticals
  • Others
By Distribution Channel
  • Supermarkets and
  • Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Frequently Asked Questions

The protein powder market size was valued at USD 14,609.8 million in 2023.

The leading players in the Protein Powder Market are Abbott Laboratories, Danone, Gelita AG, Glanbia PLC, Herbalife International, Inc, Hoogwegt, MusclePharm, Nestlé S.A., Rousselot, Vitaco

Historic years considered for the market study are 2019 through 2023, 2023 is considered as the base year for market estimation and Seven years forecast is presented from 2024 – 2030

Key Features of the Reports

  • The protein powder market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1. Executive Summary
2. Global Protein Powder Market Introduction 
2.1.Global Protein Powder Market  - Taxonomy
2.2.Global Protein Powder Market  - Definitions
2.2.1.Product Type 
2.2.2.Application
2.2.3.Distribution Channel
2.2.4.Region
3. Global Protein Powder Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Global Protein Powder Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Global Protein Powder Market  By Product Type , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Organic
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Conventional
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6. Global Protein Powder Market  By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Dietary Supplements
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Food and Beverages
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Sports Nutrition
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Infant Food Formula
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Pharmaceuticals
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
6.6. Others
6.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.6.3. Market Opportunity Analysis 
7. Global Protein Powder Market  By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Supermarkets and
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Hypermarkets
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Pharmacy Stores
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Online Stores
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Others
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8. Global Protein Powder Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9. North America Protein Powder Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Product Type  Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Organic
9.1.2.Conventional
9.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Dietary Supplements
9.2.2.Food and Beverages
9.2.3.Sports Nutrition
9.2.4.Infant Food Formula
9.2.5.Pharmaceuticals
9.2.6.Others
9.3.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Supermarkets and
9.3.2.Hypermarkets
9.3.3.Pharmacy Stores
9.3.4.Online Stores
9.3.5.Others
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10. Europe Protein Powder Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Organic
10.1.2.Conventional
10.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Dietary Supplements
10.2.2.Food and Beverages
10.2.3.Sports Nutrition
10.2.4.Infant Food Formula
10.2.5.Pharmaceuticals
10.2.6.Others
10.3.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Supermarkets and
10.3.2.Hypermarkets
10.3.3.Pharmacy Stores
10.3.4.Online Stores
10.3.5.Others
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
10.4.6.Rest of EU
11. Asia Pacific (APAC) Protein Powder Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Organic
11.1.2.Conventional
11.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Dietary Supplements
11.2.2.Food and Beverages
11.2.3.Sports Nutrition
11.2.4.Infant Food Formula
11.2.5.Pharmaceuticals
11.2.6.Others
11.3.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Supermarkets and
11.3.2.Hypermarkets
11.3.3.Pharmacy Stores
11.3.4.Online Stores
11.3.5.Others
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12. Middle East and Africa (MEA) Protein Powder Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Organic
12.1.2.Conventional
12.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Dietary Supplements
12.2.2.Food and Beverages
12.2.3.Sports Nutrition
12.2.4.Infant Food Formula
12.2.5.Pharmaceuticals
12.2.6.Others
12.3.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Supermarkets and
12.3.2.Hypermarkets
12.3.3.Pharmacy Stores
12.3.4.Online Stores
12.3.5.Others
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13. Latin America Protein Powder Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Organic
13.1.2.Conventional
13.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Dietary Supplements
13.2.2.Food and Beverages
13.2.3.Sports Nutrition
13.2.4.Infant Food Formula
13.2.5.Pharmaceuticals
13.2.6.Others
13.3.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Supermarkets and
13.3.2.Hypermarkets
13.3.3.Pharmacy Stores
13.3.4.Online Stores
13.3.5.Others
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Abbott Laboratories
14.2.2.Danone
14.2.3.Gelita AG
14.2.4.Glanbia PLC
14.2.5.Herbalife International, Inc
14.2.6.Hoogwegt
14.2.7.MusclePharm
14.2.8.Nestlé S.A.
14.2.9.Rousselot
14.2.10.Vitaco
15. Research Methodology 
16. Appendix and Abbreviations 
  • Abbott Laboratories
  • Danone
  • Gelita AG
  • Glanbia PLC
  • Herbalife International, Inc
  • Hoogwegt
  • MusclePharm
  • Nestlé S.A.
  • Rousselot
  • Vitaco

Adjacent Markets