Saudi Arabia Paper Products Market Size, Share, Growth, Trends, and Industry Analysis: By Type (Table Napkins, Toilet Paper, Disposable Diapers, Packaging paper, Others), By Distribution Channel (Hotels/Restaurants/Cafe (HORECA), Households, Traditional Channels, Others) and Country Forecast 2020-2031

Saudi Arabia Paper Products Market size was valued at approximately US$ 310 million in 2024 and is projected to reach about US$ 420 million by 2031, expanding at a CAGR of 4.4% during the forecast period (2025–2031). Growth is driven by increasing demand for treated and sustainable paper products across packaging, hygiene, and industrial applications, supported by evolving environmental regulations and domestic manufacturing initiatives.

The Saudi market for paper products is transforming behind closed doors, spurred by growing green consciousness, booming demand for hygienic products, and steady industrial diversification. As the Kingdom develops its Vision 2030, there is a turning towards eco-friendly choices in consumer and institutional consumption of paper-based products, ranging from napkins and rolls to packaging cartons and printing paper. The demand is fuelled by a combination of cultural need for improved hygiene quality and policy pressure for environmentally friendly domestic production. Domestic capacity is increasing with increasing investments, with imports still covering supply gaps primarily in higher-end and specialty paper segments.

Increasing hospitality, healthcare, and food service sectors in Saudi Arabia are creating strong downstream demand for paper disposables and tissue products. Above all, consumer tissue brands are increasingly popular among young, brand-oriented consumers who are looking for softness, biodegradability, and convenience. At the same time, B2B buying by quick-service chains, hospitals, and cleaning contractors has fuelled sales growth of jumbo rolls, napkins, and paper towels. With raw material limitations resulting in searching for wastepaper recycling and new application of blended fibers, the industry is facing strategic transformation. The paper products world is now competitive rather than supply-only in nature, with market share determined by quality, price-value, and environmental considerations.

Facts & Figures

• One of the highest per capita tissue products consumptions in the GCC is that of Saudi Arabia, on account of high standards of hygiene awareness as well as cultural inclination towards disposable items.
• More than 60% of tissues' retail sales are in Riyadh and Jeddah, the urban areas, and demand for soft-touch and eco-friendly types is rapidly on the increase.
• The domestic diaper-making industry has expanded over the last five years because of government initiatives to encourage local production as part of Vision 2030.
• More investment in paper recycling and sustainable packaging opportunities is placing Saudi Arabia at the top of the regional league for circular paper product innovation.     

Key Developments

• In April 2025, Crown Paper Mill commissioned a modern tissue mill in Saudi Arabia with a Valmet machine producing 2,200 meters per minute, the globes fastest. The mill increases the capacity of CPM by 60,000 metric tonnes every year, bringing its net capacity to 160,000 MT. CPM leadership has indicated ambitions to grow outside of Saudi Arabia and into the wider MENA region, with an emphasis on innovation in tissue products and investment in cutting-edge sustainable manufacturing technology.
• In October 2024, Tetra Pak launched its "Made, Consumed, and Recycled in Saudi Arabia" campaign, positioning the Kingdom once again as a regional powerhouse for sustainable packaging of food and circular manufacturing.
• In April 2024, SABIC rolled out the country's first circular packaging program under its TRUCIRCLE™ banner in April 2024, driving certified circular polyethylene (PE) packaging through programs like FONTE's launch of bread bags.

Saudi Arabia Paper Products Market Segmentation

Based on the type

• Table Napkin
• Toilet Paper
• Disposable Diapers
• Packaging Paper
• Others

Disposable diapers are the largest paper products category in Saudi Arabia, virtually in its entirety as a result of the youthfulness and high birth rate of the country. The only fluctuation in this sub-category is the growing demand for dermatologically tested, highly absorbent, and biodegradable diapers, particularly among the urban population. The growing concern for infant hygiene and skin sensitivity have forced the players to invest in novel concepts like aloe-vera layered nappies and anti-bacterial liners. Multinationals have deep market penetration, but regional players like those operating in India are gaining momentum with geographic-specific and price formulation. State-sponsored assistance to indigenous production of domestic goods, especially of personal hygiene items, is also stimulating private investment in nappies manufacturing and retail distribution in large urban agglomerations.

Based on the distribution channel

• Hotel/ Restaurants/ Cafe (HORECA)
• Household
• Traditional Channels
• Others

Households are the most prevalent channel of distribution of Saudi Arabian paper products, generating heavy volumes of repeat sales of napkins, toilet tissue, and tissues. This is especially evident in urban Centers where incomes are rising, household sizes are greater, and there is high brand loyalty. The development of hypermarkets, online shopping, and emerging store formats have increased the availability and affordability of paper hygiene items. With consumers better informed on product ingredients and eco-friendly packaging, their purchases increasingly trend towards sustainably sourced and skin-friendly paper products. The channel is also enhanced by cyclical demand spikes with religious festivals, back-to-school re-openings, and family social celebrations.