Sleepwear Market: By Product Type (Top Wear, Bottom Wear, Night Dresses & Gowns, Sleepwear Set, and Others), By Material (Cotton, Wool, Silk, and Others), By Distribution Channel (Online, Retail Stores, Supermarket, and Others), By End User (Men, Women, and Kids), and Geography  

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Sleepwear Market size is expected to be valued at USD 12,623.0 million in 2023, growing at a 10.1% CAGR from 2023 to 2029. Sleepwear, also known as nightwear is designed to be worn at bedtime for comfort and better sleep. Nightwear is generally made of soft and warm clothes. The style of nightwear may vary with the seasons, gender, and other factors. There are various nightwear available in the market such as an adult onesie, babydoll, blanket sleeper, chemise, negligee, nightcap, nightgown, nightshirt, pajamas, peignoir, etc. Dynamic fashion trend is the major driver in the global sleepwear market growth. Moreover, global players are influencing customers worldwide through their innovative marketing strategies, and new product launches according to season and fashion trends. Hence, this changing fashion trend will boost the global sleepwear market trend. Also, the increasing e-commerce platforms are fuelling the overall sleepwear market growth by growing consumers in their platforms.

According to a 2004 United States survey, 13% of men wear pajamas or nightgowns for sleeping, whereas 31% wear underwear and another 31% sleep nude. Among women, 55% wear pajamas or nightgowns, which were counted under the same option. Hence, there is plenty of room for global companies and market players to grab the trending opportunities in the global sleepwear market. Along with all the factors, the increasing disposable income in emerging countries, and the increasing number of middle-class people are also influencing the global sleepwear market trend. On the basis of product type, the global sleepwear market is segmented into top wear, bottom wear, night dresses & gowns, sleepwear set, and others. Top wear is holding the major market share in the global sleepwear market. Geographically, North America held the major sleepwear market share in 2021 and is expected to dominate the global sleepwear market in the forecasted years.

The Recent Sleepwear Market Key Developments:
  • In Sept 2022, Hasbro and Cribstar announced launch of new baby and kids collection themed to Hasbros family brands. In Aug 2022, Parade launched its most breathable silk collection.

Sleepwear Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

10.1%

Largest Market

Asia Pacific

Fastest Growing Market

North America
Sleepwear Market Dynamics

The increasing number of e-commerce platforms is the major driver in the global sleepwear market in 2021. Global manufacturing companies have their own web-based retail stores where consumers can buy their choice of products anytime from anywhere. Also, the top e-commerce platforms such as Amazon, Alibaba and their customer satisfaction policy such as return or replacement are drawing customer attention towards trendy fashion sleepwear. The number of consumers shopping online is increasing at a significant rate due to availability of various product options, read reviews, and easy price comparison. Hence, it will drive the global market growth in the forecasted years.

Sleepwear Market Segmentation

By Product Type
  • Top Wear
  • Bottom Wear
  • Night Dresses & Gowns
  • Sleepwear Set
  • Others
By Material Type
  • Cotton
  • Wool
  • Silk
  • Others
By End User
  • Men
  • Women
  • Kids

Frequently Asked Questions

The sleepwear market size is expected to be valued at USD 12,623.0 million in 2023

The sleepwear market is poised to grow at a significant CAGR of 10.1% from 2023 to 2029.

The leading players in the global sleepwear market are The White Company, American Eagle Outfitters, Inc., Desmond & Dempsay, Hanesbrands Inc., Jockey International, Net a Porter, Hanky Panky Ltd, Hasbro, Parade, and Tekla.

Historic years considered for the market study are 2018 through 2022, 2022 is considered as the base year for market estimation and Seven years forecast presented from 2023 – 2029.

Key Features of the Reports

  • The sleepwear market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor's overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1. Executive Summary
2. Global Sleepwear Market Introduction
2.1. Global Sleepwear Market Taxonomy
2.2. Global Sleepwear Market Definitions
2.2.1. By Product Type
2.2.2. By Material
2.2.3. By Distribution Channel
2.2.4. By End User
2.2.5. By Region
3. Global Sleepwear Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Sleepwear Market Dynamic Factors - Impact Analysis
3.6. Global Sleepwear Market - Competition Landscape
3.7. Epidemiology
4. Global Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029
4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Sleepwear Market, By Product Type, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.1. Top Wear
5.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Bottom Wear
5.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Night Dresses & Gowns
5.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Sleepwear Set
5.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
5.5. Others
5.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.5.3. Market Opportunity Analysis
6. Global Sleepwear Market, By Material, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.1. Cotton
6.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Wool
6.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Silk
6.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Others
6.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
7. Global Sleepwear Market, By Distribution Channel, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.1. Online
7.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Retail Stores
7.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Supermarket
7.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Others
7.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
8. Global Sleepwear Market, By End User, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.1. Men
8.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Women
8.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Kids
8.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
9. Global Sleepwear Market Forecast, By Region, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.1. North America
9.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Europe
9.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Asia-Pacific
9.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Latin America
9.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Middle East and Africa
9.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Global Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Region, 2022-2028
10. North America Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Top Wear
10.1.2. Bottom Wear
10.1.3. Night Dresses & Gowns
10.1.4. Sleepwear Set
10.1.5. Others
10.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Cotton
10.2.2. Wool
10.2.3. Silk
10.2.4. Others
10.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Online
10.3.2. Retail Stores
10.3.3. Supermarket
10.3.4. Others
10.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.4.1. Men
10.4.2. Women
10.4.3. Kids
10.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.5.1. USA
10.5.2. Canada
10.6. North America Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028
10.7. North America Sleepwear Market Dynamics - Trends
11. Europe Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
11.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Top Wear
11.1.2. Bottom Wear
11.1.3. Night Dresses & Gowns
11.1.4. Sleepwear Set
11.1.5. Others
11.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Cotton
11.2.2. Wool
11.2.3. Silk
11.2.4. Others
11.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Online
11.3.2. Retail Stores
11.3.3. Supermarket
11.3.4. Others
11.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.4.1. Men
11.4.2. Women
11.4.3. Kids
11.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Germany
11.5.2. UK
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Rest of Europe
11.6. Europe Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028
11.7. Europe Sleepwear Market Dynamics - Trends
12. Asia-Pacific Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
12.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Top Wear
12.1.2. Bottom Wear
12.1.3. Night Dresses & Gowns
12.1.4. Sleepwear Set
12.1.5. Others
12.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Cotton
12.2.2. Wool
12.2.3. Silk
12.2.4. Others
12.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Online
12.3.2. Retail Stores
12.3.3. Supermarket
12.3.4. Others
12.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.4.1. Men
12.4.2. Women
12.4.3. Kids
12.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. China
12.5.2. India
12.5.3. Japan
12.5.4. ASEAN
12.5.5. Australia & New Zealand
12.5.6. Rest of Asia-Pacific
12.6. Asia-Pacific Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028
12.7. Asia-Pacific Sleepwear Market Dynamics - Trends
13. Latin America Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
13.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Top Wear
13.1.2. Bottom Wear
13.1.3. Night Dresses & Gowns
13.1.4. Sleepwear Set
13.1.5. Others
13.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Cotton
13.2.2. Wool
13.2.3. Silk
13.2.4. Others
13.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Online
13.3.2. Retail Stores
13.3.3. Supermarket
13.3.4. Others
13.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.4.1. Men
13.4.2. Women
13.4.3. Kids
13.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Brazil
13.5.2. Mexico
13.5.3. Rest of Latin America
13.6. Latin America Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028
13.7. Latin America Sleepwear Market Dynamics - Trends
14. Middle East and Africa Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
14.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.1.1. Top Wear
14.1.2. Bottom Wear
14.1.3. Night Dresses & Gowns
14.1.4. Sleepwear Set
14.1.5. Others
14.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.2.1. Cotton
14.2.2. Wool
14.2.3. Silk
14.2.4. Others
14.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Online
14.3.2. Retail Stores
14.3.3. Supermarket
14.3.4. Others
14.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.4.1. Men
14.4.2. Women
14.4.3. Kids
14.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Gulf Cooperation Council (GCC) Countries
14.5.2. South Africa
14.5.3. Rest of MEA
14.6. MEA Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028
14.7. MEA Sleepwear Market Dynamics Trends
15. Competition Landscape
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, Key Product Types, Key Developments, Strategies, and SWOT Analysis)
15.2.1. The White Company
15.2.2. American Eagle Outfitters, Inc.
15.2.3. Desmond & Dempsay
15.2.4. Hanesbrands Inc.
15.2.5. Jockey International
15.2.6. Net a Porter
15.2.7. Hanky Panky Ltd
15.2.8. Hasbro
15.2.9. Parade
15.2.10. Tekla
16. Research Methodology
17. Key Assumptions and Acronyms
  • The White Company
  • American Eagle Outfitters, Inc.
  • Desmond & Dempsay
  • Hanesbrands Inc.
  • Jockey International
  • Net a Porter
  • Hanky Panky Ltd
  • Hasbro
  • Parade
  • Tekla

Adjacent Markets