Sleepwear Market: By Product Type (Top Wear, Bottom Wear, Night Dresses & Gowns, Sleepwear Set, and Others), By Material (Cotton, Wool, Silk, and Others), By Distribution Channel (Online, Retail Stores, Supermarket, and Others), By End User (Men, Women, and Kids), and Geography  

Sleepwear Market size is expected to be valued at USD 12,623.0 million in 2023, growing at a 10.1% CAGR from 2023 to 2029. Sleepwear, also known as nightwear is designed to be worn at bedtime for comfort and better sleep. Nightwear is generally made of soft and warm clothes. The style of nightwear may vary with the seasons, gender, and other factors. There are various nightwear available in the market such as an adult onesie, babydoll, blanket sleeper, chemise, negligee, nightcap, nightgown, nightshirt, pajamas, peignoir, etc. Dynamic fashion trend is the major driver in the global sleepwear market growth. Moreover, global players are influencing customers worldwide through their innovative marketing strategies, and new product launches according to season and fashion trends. Hence, this changing fashion trend will boost the global sleepwear market trend. Also, the increasing e-commerce platforms are fuelling the overall sleepwear market growth by growing consumers in their platforms.

According to a 2004 United States survey, 13% of men wear pajamas or nightgowns for sleeping, whereas 31% wear underwear and another 31% sleep nude. Among women, 55% wear pajamas or nightgowns, which were counted under the same option. Hence, there is plenty of room for global companies and market players to grab the trending opportunities in the global sleepwear market. Along with all the factors, the increasing disposable income in emerging countries, and the increasing number of middle-class people are also influencing the global sleepwear market trend. On the basis of product type, the global sleepwear market is segmented into top wear, bottom wear, night dresses & gowns, sleepwear set, and others. Top wear is holding the major market share in the global sleepwear market. Geographically, North America held the major sleepwear market share in 2021 and is expected to dominate the global sleepwear market in the forecasted years.

The Recent Sleepwear Market Key Developments:

• In Sept 2022, Hasbro and Cribstar announced launch of new baby and kids collection themed to Hasbros family brands. In Aug 2022, Parade launched its most breathable silk collection.