Sportswear Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Apparel, Footwear, Accessories, Others), By Application (Professional Sports, Fitness & Training, Recreational Activities, Athleisure, Others), By End User (Men, Women, Kids) and By Region 2020-2031

Sportswear Market size was valued at US$ 360.2 billion in 2024 and is projected to reach US$ 649.7 billion by 2031 at a CAGR of 8.1% form 2025-2031. Moreover, the U.S. Sportswear Market is projected to grow at a CAGR of 8.5% over the forecast period. The sportswear market refers to the industry involved in the design, manufacturing, and sale of apparel, footwear, and accessories intended for sports, fitness, and active lifestyles. These products are engineered to provide comfort, performance enhancement, durability, and style for both professional athletes and everyday consumers.

The sportswear market is experiencing steady growth, driven by increasing health and fitness awareness, the rise of athleisure trends, and growing participation in sports and recreational activities. Innovation in fabric technology, expanding e-commerce channels, and strong brand influence across both developed and emerging markets continue to support market expansion globally.

Key Developments 

• In May 2024, the Indian arm of German sportswear company Puma entered into a multi-year agreement with the Athletics Federation of India (AFI), becoming its official kit partner. Under this partnership, Puma will supply apparel, footwear, and accessories to more than 400 AFI athletes competing across various track and field disciplines in both domestic and international events.
• In May 2025, the Karnataka High Court issued a ruling directing the Revenue Department to refund the Integrated Goods and Services Tax (IGST), along with applicable interest, to Columbia Sportswear India Sourcing Pvt. Ltd. The court mandated that the refund be processed and disbursed within a period of three months from the date of the order.

Sportswear Market Segmentation

Based on the product 

• Apparel
• Footwear
• Accessories
• Others

Based on the product segmentation, apparel is anticipated to be the leading segment in the sportswear market, primarily driven by its widespread adoption across both athletic and everyday lifestyle use. Sportswear apparel benefits from strong consumer demand for comfort, versatility, and performance, as it caters not only to professional sports and fitness activities but also to the rapidly growing athleisure trend. Continuous innovation in fabric technology, such as moisture-wicking, stretchability, breathability, and lightweight materials, enhances functionality and encourages frequent replacement and repeat purchases. In addition, apparel offers greater style variation and faster product cycles compared to footwear and accessories, allowing brands to quickly respond to fashion trends and seasonal demand. This combination of functionality, style adaptability, and high usage frequency positions apparel as the dominant product segment in the sportswear market.

Based on the application 

• Professional Sports
• Fitness & Training
• Recreational Activities
• Athleisure
• Others

Based on the application segmentation, athleisure is anticipated to be the leading segment in the sportswear market, driven by its ability to seamlessly blend comfort, functionality, and everyday fashion. Athleisure apparel is increasingly preferred by consumers who seek versatile clothing that can be worn across multiple settings, including workouts, casual outings, work-from-home environments, and social activities. The shift toward flexible lifestyles, urban work culture, and wellness-oriented routines has significantly expanded demand beyond traditional sports users. In addition, strong influence from fashion trends, social media, and celebrity endorsements has accelerated mainstream acceptance of athleisure as a lifestyle choice rather than purely performance wear. Brands continuously innovate in design, fit, and fabric quality to meet evolving consumer expectations, reinforcing athleisure’s dominant position within the sportswear application landscape.

Based on the end user 

• Men
• Women
• Kids

Based on the end-user segmentation, women are anticipated to represent the leading segment in the sportswear market, driven by increasing participation in fitness, sports, and wellness activities. Women consumers show strong demand for sportswear that combines performance, comfort, and style, supporting frequent purchases across categories such as activewear, yoga wear, running apparel, and athleisure. The growing focus on health, body positivity, and active lifestyles has further expanded adoption across different age groups. Additionally, brands are increasingly launching women-specific collections that offer improved fit, inclusive sizing, and fashion-forward designs, strengthening market engagement. Strong influence from social media, fitness communities, and lifestyle influencers also accelerates awareness and brand loyalty. This sustained demand, combined with higher product variety and faster style refresh cycles, positions women as the dominant end-user segment in the sportswear market.