United States Bottled Water Market: By Product Type (Spring Water, Purified Water, Mineral Water, Sparkling Water, and Others), By Material (PET, HDPE, and Others), By Distribution Channel (Supermarkets and Hypermarkets, Grocery Stores, Convenience Stores, and Others), and Country Forecast 2020-2031

United States Bottled Water Market was valued at US$ 45,217.4 million in 2024 and is projected to reach US$ 64,478.6 million by 2031 at a CAGR of 5.2%. The bottled water market in the United States encompasses the production, packaging, distribution, and sale of drinking water in sealed containers, typically made of plastic or glass.

The market is witnessing robust growth, fueled by increasing health consciousness and a clear shift away from sugary beverages. Consumers increasingly prefer calorie-free, additive-free hydration, fueling demand for enhanced waters with electrolytes, vitamins, and pH-balancing benefits. This health-oriented behaviour is complemented by convenience and portability, while the premiumization of bottled water, especially mineral-rich, flavored, and sparkling variants, is creating strong lifestyle appeal.

Key trends shaping the market include the rise of functional and wellness-focused waters, the growing popularity of eco-friendly packaging, and the integration of digital and direct-to-consumer models. Smart hydration tools and subscription services are further redefining how consumers engage with water as a personalized wellness product. Opportunities abound in developing value-added, sustainable, and tech-integrated offerings that align with evolving consumer lifestyles. However, the market faces notable restraints, particularly environmental concerns over plastic waste, growing regulatory scrutiny, and increasing competition from home filtration systems.

Facts & Figures

• Health & Wellness Shift: Consumers are increasingly turning to bottled water as a healthier alternative to sugary soft drinks, aligning with a broader focus on fitness, hydration, and preventive health. For instance, according to the 2025 IBWA report, bottled water remains the No. 1 beverage choice in the U.S. due to its calorie-free nature and growing appeal among wellness-driven consumers.
• Convenience & Portability: Bottled water is a convenient, ready-to-drink option for on-the-go lifestyles, ideal for workplaces, travel, gyms, and outdoor activities. For instance, a 2025 survey by Beverage Marketing Corporation indicated that over 60% of bottled water consumption occurs outside the home, supporting demand for single-serve packaging formats.
• Sustainability Awareness: Consumers are seeking eco-conscious options, pushing brands to innovate in recyclable, biodegradable, and reusable packaging to reduce plastic waste. For instance, in February 2023, Coca-Cola introduced its prototype of a 100% plant-based plastic bottle, signalling an industry shift toward sustainable packaging solutions.

• E-Commerce & Direct-to-Consumer Expansions: With changing shopping behaviours, more consumers are buying bottled water online through subscription models, grocery apps, and brand websites. For instance, according to IRI’s 2024 report, online bottled water sales grew by 18% year-over-year, driven by bulk-buying and convenience in home delivery.

Recent Developments

• In April 2025, Nestlé initiated a sale of its bottled-water division (including Perrier and S. Pellegrino) for over Euro 5?billion, marking another major shift in industry ownership and strategy.
• In March 2025, PepsiCo acquired probiotic soda brand Poppi for $1.6?billion, expanding its portfolio into beverage products that blur the lines between soft drinks and healthier hydration options.
• In December 2024, Spindrift Sparkling Water entered advanced talks to be acquired by Gryphon Investors in a potential $650?million deal, underscoring private equity interest in healthy sparkling water brands.
• In June 2024, Primo Water and BlueTriton (owner of Poland Spring) announced an all-stock merger to create a $6.5?billion bottled water conglomerate, consolidating leading spring water and delivery brands.

United States Bottled Water Market Segmentation

Based on the product type

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water
• Others

In the United States bottled water market, purified water holds the largest market share due to its widespread availability, affordability, and consistent quality. Produced through processes like reverse osmosis and distillation, purified water is often preferred by consumers seeking clean, safe, and neutral-tasting hydration. Major retail chains and private-label brands widely distribute this segment, making it highly accessible across all demographics. Its dominance is also driven by cost-effective production and appeal in both individual and bulk packaging formats. In contrast, mineral water holds the smallest market share, as it is often positioned as a premium option with higher price points and limited availability.

Based on the material

• PET
• HDPE
• Others

In the United States bottled water market, PET (Polyethylene Terephthalate) dominates as the primary packaging material due to its lightweight, cost-effectiveness, durability, and recyclability. PET bottles are widely used across all product types and sizes, making them the preferred choice for manufacturers and consumers alike. Their transparency, convenience for single-use consumption, and compatibility with mass production have made PET the standard in both retail and on-the-go segments. In contrast, HDPE (High-Density Polyethylene) holds a smaller market share, typically used in larger gallon containers or for bulk water delivery. Its opaque appearance and heavier weight make it less common in individual bottled water formats.

Based on the distribution channel

• Supermarkets and Hypermarkets
• Grocery Stores
• Convenience Stores
• Others

The supermarkets and hypermarkets hold the largest market share among distribution channels in the US market due to their wide reach, bulk purchasing options, and variety of bottled water brands and formats. These outlets offer competitive pricing, promotional deals, and convenience for consumers who prefer to buy in volume for household consumption. Their expansive shelf space allows for the display of both standard and premium water products, making them a key driver of retail sales. In comparison, convenience stores hold a minimum share, primarily catering to impulse and on-the-go purchases with limited product variety and smaller pack sizes.