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United States Bottled Water Market: By Product Type, By Material, By Distribution Channel, and Country Forecast 2020-2031
United States Bottled Water Market was valued at US$ 45,217.4 million in 2024 and is projected to reach US$ 64,478.6 million by 2031 at a CAGR of 5.2%. The bottled water market in the United States encompasses the production, packaging, distribution, and sale of drinking water in sealed containers, typically made of plastic or glass.
The market is witnessing robust growth, fueled by increasing health consciousness and a clear shift away from sugary beverages. Consumers increasingly prefer calorie-free, additive-free hydration, fueling demand for enhanced waters with electrolytes, vitamins, and pH-balancing benefits. This health-oriented behaviour is complemented by convenience and portability, while the premiumization of bottled water, especially mineral-rich, flavored, and sparkling variants, is creating strong lifestyle appeal.
Key trends shaping the market include the rise of functional and wellness-focused waters, the growing popularity of eco-friendly packaging, and the integration of digital and direct-to-consumer models. Smart hydration tools and subscription services are further redefining how consumers engage with water as a personalized wellness product. Opportunities abound in developing value-added, sustainable, and tech-integrated offerings that align with evolving consumer lifestyles. However, the market faces notable restraints, particularly environmental concerns over plastic waste, growing regulatory scrutiny, and increasing competition from home filtration systems.
Based on the product type
In the United States bottled water market, purified water holds the largest market share due to its widespread availability, affordability, and consistent quality. Produced through processes like reverse osmosis and distillation, purified water is often preferred by consumers seeking clean, safe, and neutral-tasting hydration. Major retail chains and private-label brands widely distribute this segment, making it highly accessible across all demographics. Its dominance is also driven by cost-effective production and appeal in both individual and bulk packaging formats. In contrast, mineral water holds the smallest market share, as it is often positioned as a premium option with higher price points and limited availability.
Based on the material
In the United States bottled water market, PET (Polyethylene Terephthalate) dominates as the primary packaging material due to its lightweight, cost-effectiveness, durability, and recyclability. PET bottles are widely used across all product types and sizes, making them the preferred choice for manufacturers and consumers alike. Their transparency, convenience for single-use consumption, and compatibility with mass production have made PET the standard in both retail and on-the-go segments. In contrast, HDPE (High-Density Polyethylene) holds a smaller market share, typically used in larger gallon containers or for bulk water delivery. Its opaque appearance and heavier weight make it less common in individual bottled water formats.
Based on the distribution channel
The supermarkets and hypermarkets hold the largest market share among distribution channels in the US market due to their wide reach, bulk purchasing options, and variety of bottled water brands and formats. These outlets offer competitive pricing, promotional deals, and convenience for consumers who prefer to buy in volume for household consumption. Their expansive shelf space allows for the display of both standard and premium water products, making them a key driver of retail sales. In comparison, convenience stores hold a minimum share, primarily catering to impulse and on-the-go purchases with limited product variety and smaller pack sizes.
A key driver of the United States bottled water market is the growing health and wellness orientation among consumers. With increasing awareness of the risks associated with sugary and artificially sweetened drinks, such as obesity, diabetes, and cardiovascular diseases, bottled water has emerged as the preferred calorie-free, additive-free hydration option. Brands have capitalized on this by offering enhanced waters enriched with electrolytes, vitamins, and pH-balanced formulations that cater to fitness and wellness trends. This shift is exemplified by premium brands like Saratoga Spring Water gaining viral popularity at events like the 2025 Milken Global Conference, reflecting a broader move toward healthier beverages. While health focus drives growth, other forces are also at play. Convenience and portability fuel on-the-go consumption, premiumization is lifting interest in mineral-rich, flavored, and sparkling variants, eco-packaging trends are pushing brands toward sustainable, recycled materials, and DTC subscription models are expanding consumer access and loyalty. Together, these factors shape a resilient, innovative bottled water landscape.
The primary restraint in the United States bottled water market is the growing environmental concern over plastic waste and sustainability. Consumers and environmental advocacy groups are increasingly critical of single-use plastic bottles, which contribute significantly to landfill waste and ocean pollution. This shift has intensified public pressure on brands to adopt sustainable packaging and be more transparent about their environmental footprint. Legislative actions, such as city-level bans on plastic bottles in parks or government buildings, are also affecting traditional distribution models. As eco-conscious consumers seek alternatives, the bottled water industry faces the dual challenge of maintaining convenience while reducing environmental harm. In addition to sustainability concerns, other restraints include rising transportation and packaging costs, increased competition from water purifiers and home filtration systems, and regulatory scrutiny over water sourcing. These factors collectively increase operational complexity, impact profit margins, and compel companies to invest more heavily in innovation, compliance, and brand differentiation.
A major opportunity in the United States bottled water market lies in the rising demand for premium, functional, and personalized hydration products. Consumers are no longer just buying bottled water for basic hydration, they’re seeking added value through features like electrolytes, vitamins, alkalinity, natural minerals, or even collagen infusion. This is especially popular among health-conscious and fitness-oriented demographics who view water as part of a broader wellness routine. The premiumization trend allows brands to command higher margins while appealing to lifestyle-driven buyers. Smart bottles with hydration tracking and custom subscription services are also gaining traction, opening space for tech-driven personalization. Beyond premium offerings, other growth opportunities include the expansion of sustainable packaging innovations, growing on-the-go demand in urban centers, and rising popularity of flavored and sparkling waters. Additionally, the direct-to-consumer (DTC) and e-commerce channels present strong opportunities for brand loyalty, convenience, and market reach in a digitally engaged population.
The main trends in the United States bottled water market are the premiumization and functionalization of bottled water products. Consumers are increasingly gravitating toward enhanced waters that offer more than just hydration, such as added electrolytes, vitamins, antioxidants, or adaptogens, to support specific health goals like energy, focus, or recovery. This shift reflects a broader lifestyle movement that blends wellness with daily consumption habits. Sparkling, alkaline, and mineral-rich waters are gaining popularity, especially among millennials and Gen Z consumers who seek both health and taste. Alongside this, there’s a strong trend toward sustainability, with brands introducing eco-friendly packaging made from recycled or plant-based materials and promoting carbon neutrality. Digital and direct-to-consumer models are also reshaping the market, as consumers prefer subscription-based services for convenience. Additionally, smart hydration is emerging, with tech-integrated bottles and hydration-tracking apps appealing to health-conscious, tech-savvy users. These trends are redefining bottled water as a lifestyle product rather than just a commodity.
Report Benchmarks |
Details |
Market Size in 2024 |
US$ 45,217.4 million |
Market Size in 2031 |
US$ 64,478.6 million |
By Product Type |
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By Material |
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By Distribution Channel |
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According to a PBI Analyst, the U.S. bottled water market is undergoing a transformation, fueled by strong consumer demand for healthier beverage alternatives and functional hydration solutions. Analysts observe a consistent shift toward premium and enhanced water products that support wellness goals, such as energy, recovery, and detoxification. The growth of digital commerce and DTC subscriptions has made bottled water more accessible, particularly among younger, tech-savvy consumers. However, sustainability concerns around plastic waste remain a critical challenge, prompting innovation in eco-friendly packaging. Despite regulatory pressures and rising competition from filtration systems, the market remains resilient, driven by convenience, personalization, and evolving consumer lifestyle preferences.
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The United States bottled water Market was valued at US$ 45,217.4 million in 2024 and is projected to reach US$ 64,478.6 million by 2031 at a CAGR of 5.2%.
The market is expanding rapidly due to rising health awareness, with consumers shifting away from sugary drinks in favor of clean, calorie-free hydration
1. Executive Summary |
2. United States Bottled Water Market Introduction |
2.1. United States Bottled Water Market Taxonomy |
2.2. United States Bottled Water Market Definitions |
2.2.1. Product Type |
2.2.2. Type |
2.2.3. Distribution Channel |
2.2.4. Material |
2.2.5. Region |
3. United States Bottled Water Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. United States Bottled Water Market Dynamic Factors - Impact Analysis |
3.6. New Product Launches |
3.7. Collaborations, Distribution Agreements, and Acquisitions |
4. United States Bottled Water Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. United States Bottled Water Market, By Product Type, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.1. Spring Water |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Purified Water |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Mineral Water |
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Others |
5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Sparkling Water |
5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
6. United States Bottled Water Market, By Type, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
6.1. Sparkling |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Non- Sparkling |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
7. United States Bottled Water Market, By Material, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.1. PET |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. HDPE |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Others |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
8. United States Bottled Water Market, By Distribution Channel, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.1. Supermarkets and Hypermarkets |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Grocery Stores |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Convenience Stores |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Others |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
9. Competition Landscape |
9.1. Strategic Dashboard of Top Market Players |
9.2. Company Profiles (Introduction, Financial Analysis, Graft Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
9.2.1. Nestle S.A |
9.2.2. The Cocola Company |
9.2.3. Danone |
9.2.4. PepsiCo, Inc. |
9.2.5. Suntory Beverage & Food Ltd |
9.2.6. Mountain Valley Spring Company, LLC |
9.2.7. CG Roxane, LLC |
10. Research Methodology |
11. Key Assumptions and Acronyms |
Key Market Players