US Breastfeeding Devices and Accessories Market Size, Share, Growth, Trends, and Industry Analysis: By Product Type (Breast Pumps, Breast Milk Bottles, Breast Milk Storage Bags, Nursing Pads, Sore Nipple Creams, Breast Shells, Nipple Shields, Breastfeeding Pillows, Breastfeeding Apparel, and Cleaning Products),  By Application (Feeding, Extraction, Storage, Comfort, and Others), By End User (Individuals, Hospitals, Clinics, Fertility & Surrogacy Centers, and Others), and Country Forecast 2020-2031

US Breastfeeding Devices and Accessories Market size was valued at US$ 378.4 million in 2024 and is projected to reach US$ 572.7 million by 2031 at a CAGR of 6.1% from 2025-2031. The Breastfeeding Devices and Accessories is the range of tools, equipment, and supportive products designed to assist lactating mothers in feeding their infants with breast milk.

The market is primarily driven by rapid innovation in product design, particularly the rise of smart, wearable pumps and app-integrated lactation tools. These technologies provide convenience, mobility, and real-time tracking, addressing key challenges for modern mothers balancing work and parenting. A prominent trend is the growing popularity of wearable, hands-free breast pumps that enable discreet and flexible pumping, often supported by mobile apps to monitor usage and efficiency. This reflects the broader shift toward connected, tech-enabled maternal care.

A major opportunity lies in the integration of digital health technologies, which allow for personalized breastfeeding support and remote lactation consultations. These advancements are appealing to tech-savvy parents and healthcare providers aiming to improve maternal-infant health outcomes. However, the market faces restraints, particularly high costs of premium products and limited insurance coverage, which can limit accessibility. Other barriers include social stigma around public pumping and regulatory hurdles for product approval.

Facts & Figures

• Technological Innovation in Wearable and Smart Pumps: The market is driven by advanced, app-connected, wearable breast pumps that offer hands-free convenience and data tracking. For instance, in March 2025, Willow acquired Elvie, marking a major consolidation in smart pump technology and reinforcing market leadership in tech-enabled wearable devices.
• Enhanced Insurance & Medicaid Coverage: Expanded coverage makes premium pumps and lactation services more accessible to low-income mothers. For instance, in early 2025, Nebraska Medicaid began covering personal electric pumps and up to ten lactation visits per child. Aeroflow Health also added virtual lactation services across 12 states under Medicaid.
• Public and Workplace Lactation Support Systems: Better infrastructure, like lactation pods and workplace accommodations, drives product usage and awareness. For instance, facilities such as Wintrust Arena and workplaces installed private lactation pods in 2024, supporting mothers needing to pump in public or on-site
• Rising Number of Working Mothers: As more women return to work soon after childbirth, there’s growing demand for portable and battery-powered pumps. For instance, a market study notes that 25% of women resume work within two weeks postpartum, significantly boosting usage of compact, quiet, electric pumps.

Key Developments

• In March 2025, U.S. company Willow acquired UK-based wearable pump pioneer Elvie, consolidating leadership in the smart breast pump market and enhancing global innovation capabilities.
• In July 2024, the Chicago Sky's home arena introduced Mamava lactation pods, offering safe, private spaces for pumping, enhancing the public breastfeeding experience.
• In May 2024, Health insurer EmblemHealth partnered with maternal health platform SimpliFed to offer virtual breastfeeding support and lactation counselling for prenatal and postpartum members.
• In February 2023, the SimpliFed & Byram Healthcare alliance was accomplished.
  This partnership bundled virtual lactation support with insurance-covered breast pump supplies, streamlining access to essential postpartum tools.

Us Breast Feeding Devices And Accessories Market Segmentation

Based on the product type

• Breast Pumps
• Breast Milk Bottles
• Breast Milk Storage Bags
• Nursing Pads
• Sore Nipple Creams
• Breast Shells
• Nipple Shields
• Breastfeeding Pillows
• Breastfeeding Apparel
• Cleaning Products
• Others

The breast pumps hold the largest market share in the market. This is due to their essential role in enabling milk expression for working mothers, premature infants, and mothers facing latching issues. The increasing demand for electric and wearable smart pumps, coupled with insurance reimbursements and technological advancements, further strengthens this segment’s dominance. Breast pumps are considered a high-utility product, often purchased early in the postpartum phase, which drives consistent sales. On the other hand, breast shells hold the smallest market share, as they are used by a relatively smaller subset of mothers with specific nipple sensitivity or leakage issues.

Based on the technology

• Manual Pumps
• Battery-Powered Pumps
• Electric Pumps

 The electric pumps dominate the market. Their efficiency, adjustable suction settings, and ability to express milk quickly make them the preferred choice for working mothers and those needing frequent pumping. Double electric and hospital-grade pumps, in particular, offer superior performance, making them widely used in both home and clinical settings. The increasing availability of smart, wearable electric pumps further accelerates their adoption. In contrast, manual pumps hold the smallest market share. While cost-effective and portable, they require more effort and time, making them less practical for regular or long-term use.

Based on the application

• Feeding
• Extraction
• Storage
• Comfort
• Others

Based on application, the feeding segment holds the largest market share in the U.S. breastfeeding devices and accessories market. This is driven by the high demand for feeding-related products such as breast milk bottles, nipple shields, and breastfeeding pillows, which are essential for daily infant care. Feeding solutions are used consistently throughout the breastfeeding journey, making them a central part of the purchasing cycle. Additionally, innovations in anti-colic bottle designs and ergonomic feeding aids continue to boost consumer interest. On the other hand, the comfort segment holds the smallest share, as it includes niche products like sore nipple creams and breast shells that cater to specific, less frequent needs.

Based on the end user

• Individuals
• Hospitals
• Clinics
• Fertility & Surrogacy Centers
• Others

The individual segment leads the market in terms of market share. This dominance stems from the direct consumer demand for home-use breast pumps, milk storage solutions, nursing apparel, and comfort products. With a growing number of mothers choosing to breastfeed at home, often supported by insurance coverage for pumps and the rise of tele-lactation services, individual consumers drive most retail sales. Additionally, online platforms and retail pharmacies make these products easily accessible. On the other hand, fertility and surrogacy centers account for the smallest share, as their involvement in postnatal lactation care is limited and case-specific.