- IPTV
- OTT Services
- Pay TV
Video On Demand Market Size was valued at USD 42.3 billion in 2022 growing at a significant CAGR of 16.2% over 2023-2029. Increasing consumer spending, technological advancement on the perspective of the internet, increase in live streaming of different events to discourage mass gatherings, and flexibility to access content act as drivers to the global market remotely. Privacy infringement rules, limitations on regional age-sensitive material, and parameters of technical content are the few restraints that act as restraints. Integrating AI into various platforms provide multiple opportunity to global VIDEO ON DEMAND market. The report studies global market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market.
In addition, the global market report includes human demographics; regulatory scenario, and competition analysis with a vividly illustrated competition dashboard to assess the market competition. Moreover, PBI analyzed the global market to better equip clients with possible investment opportunities across the regions (regional Investment hot spots) and market unmet needs (Product Opportunities). Key stakeholders of the global market report include suppliers, manufacturers, marketers, policymakers, and service providers engaged in the global market.
Video On Demand Market Key Development:
- In April 2020, Netflix gained 15.8 million new subscribers in the first quarter of 2020 compared to 7 million new subscribers in the first quarter of 2019
- In November 2019, Disney+ launched its digital streaming service in Canada and has been highly successful in signing up nearly two million subscribers by the end of 2019, which implies a massive growth opportunity within the North American region.
Video On Demand Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
16.2%
Largest Market
North America
Fastest Growing Market
Europe
Video On Demand Market Dynamics
It is noticed that the global video on demand market has a significant market growth rate on perspective of growing smartphone penetration. A smartphone is a mobile phone that uses an identifiable open Operating System (OS) and has more advanced computing capability and connectivity than a basic phone. The OS is supported by third party applications (commonly known as apps) written by the developer community. The operating system must be able to support a multitasking environment and user interface that can handle multiple applications at the same time. Two of the most popular operating systems on the market are made by Google (Android) and Apple (iOS) who had a combined stake of over 90 percent of the smartphone market share worldwide boosting the global video on demand market.
North-America Got Significant Share
Video On Demand Market Regional Analysis
North America contributed major revenue followed by Europe and Asia Pacific. In 2021, North America region accounted huge growth rate and is anticipated to grow with a forecast year due to the presence of key market players and demand for Video on Demand to provide education & training via satellite connectivity. Europe hold the second largest on perspective of inclination towards streaming services online. Internet infrastructure development is the key factor helping Asia Pacific to dominate the global video on demand market.
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- The video on demand market report provides granular level information about the market size, regional market share, historic market (2018-2022) and forecast (2023-2029)
- The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
- The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
- The report tracks recent innovations, key developments and startups details that are actively working in the market
- The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
- The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porters Five Force Analysis in addition to recent technology advancements and innovations in the market
Video On Demand Market Segmentation
By Solution
By Device
- Laptop/Computer
- Smart TV
- Smartphone
- Tablets
By Application
- Education & Training
- Live Events & Sports
- Media
- Entertainment & Gaming
- Others
Frequently Asked Questions
The video on demand market is projected to expand at a CAGR of 16.2% during the forecast period
Amazon Inc., Apple, Inc., Comcast Corporation, Facebook, Google, Home Box Office., Microsoft Corporation
Europe is the fastest-growing region for video on demand market
| 1. Executive Summary |
| 2. Global Video On Demand Market Introduction |
| 2.1. Global Video On Demand Market - Taxonomy |
| 2.2. Global Video On Demand Market -Definitions |
| 2.2.1. Solution Type |
| 2.2.2. Monetization |
| 2.2.3. Device |
| 2.2.4. Application |
| 3. Global Video On Demand Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Video On Demand Market Dynamic Factors - Impact Analysis |
| 3.6. Global Video On Demand Market - Competition Landscape |
| 4. Global Video On Demand Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 |
| 4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Video On Demand Market, By Solution Type, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 5.1. IPTV |
| 5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. OTT Services |
| 5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Pay TV |
| 5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6. Global Video On Demand Market Forecast, By Monetization, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 6.1. Model Advertising-based |
| 6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Subscription-based |
| 6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Transaction-based |
| 6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Others |
| 6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. Global Video On Demand Market Forecast, By Device, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 7.1. Laptop/Computer |
| 7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Smart TV |
| 7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Smartphone |
| 7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Tablets |
| 7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8. Global Video On Demand Market Forecast, By Application, 2018 - 2022 and Forecast, 2023 - 2029 |
| 8.1. Education & Training |
| 8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Live Events & Sports |
| 8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Media |
| 8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Entertainment & Gaming |
| 8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Others |
| 8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9. Global Video On Demand Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia-Pacific |
| 9.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Latin America |
| 9.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Middle East and Africa |
| 9.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 9.6. Global Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Region, 2023 - 2029 |
| 10. North America Video On Demand Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 10.1. Solution Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. IPTV |
| 10.1.2. OTT Services |
| 10.1.3. Pay TV |
| 10.2. Monetization Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.2.1. Model Advertising-based |
| 10.2.2. Subscription-based |
| 10.2.3. Transaction-based |
| 10.2.4. Others |
| 10.3. Device Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Laptop/Computer |
| 10.3.2. Smart TV |
| 10.3.3. Smartphone |
| 10.3.4. Tablets |
| 10.4. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Education & Training |
| 10.4.2. Live Events & Sports |
| 10.4.3. Media |
| 10.4.4. Entertainment & Gaming |
| 10.4.5. Others |
| 10.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.5.1. USA |
| 10.5.2. Canada |
| 10.6. North America Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2023 - 2029 |
| 10.7. North America Video On Demand Market Dynamics - Trends |
| 11. Europe Video On Demand Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 11.1. Solution Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. IPTV |
| 11.1.2. OTT Services |
| 11.1.3. Pay TV |
| 11.2. Monetization Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.2.1. Model Advertising-based |
| 11.2.2. Subscription-based |
| 11.2.3. Transaction-based |
| 11.2.4. Others |
| 11.3. Device Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Laptop/Computer |
| 11.3.2. Smart TV |
| 11.3.3. Smartphone |
| 11.3.4. Tablets |
| 11.4. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. Education & Training |
| 11.4.2. Live Events & Sports |
| 11.4.3. Media |
| 11.4.4. Entertainment & Gaming |
| 11.4.5. Others |
| 11.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.5.1. Germany |
| 11.5.2. UK |
| 11.5.3. France |
| 11.5.4. Spain |
| 11.5.5. Italy |
| 11.5.6. Russia |
| 11.5.7. Poland |
| 11.5.8. Rest of Europe |
| 11.6. Europe Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2023 - 2029 |
| 11.7. Europe Video On Demand Market Dynamics - Trends |
| 12. Asia-Pacific Video On Demand Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 12.1. Solution Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. IPTV |
| 12.1.2. OTT Services |
| 12.1.3. Pay TV |
| 12.2. Monetization Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.2.1. Model Advertising-based |
| 12.2.2. Subscription-based |
| 12.2.3. Transaction-based |
| 12.2.4. Others |
| 12.3. Device Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Laptop/Computer |
| 12.3.2. Smart TV |
| 12.3.3. Smartphone |
| 12.3.4. Tablets |
| 12.4. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Education & Training |
| 12.4.2. Live Events & Sports |
| 12.4.3. Media |
| 12.4.4. Entertainment & Gaming |
| 12.4.5. Others |
| 12.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.5.1. Japan |
| 12.5.2. China |
| 12.5.3. India |
| 12.5.4. ASEAN |
| 12.5.5. Australia & New Zealand |
| 12.5.6. Rest of Asia-Pacific |
| 12.6. Asia-Pacific Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2023 - 2029 |
| 12.7. Asia-Pacific Video On Demand Market Dynamics - Trends |
| 13. Latin America Video On Demand Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 13.1. Solution Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. IPTV |
| 13.1.2. OTT Services |
| 13.1.3. Pay TV |
| 13.2. Monetization Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.2.1. Model Advertising-based |
| 13.2.2. Subscription-based |
| 13.2.3. Transaction-based |
| 13.2.4. Others |
| 13.3. Device Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Laptop/Computer |
| 13.3.2. Smart TV |
| 13.3.3. Smartphone |
| 13.3.4. Tablets |
| 13.4. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Education & Training |
| 13.4.2. Live Events & Sports |
| 13.4.3. Media |
| 13.4.4. Entertainment & Gaming |
| 13.4.5. Others |
| 13.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.5.1. Brazil |
| 13.5.2. Mexico |
| 13.5.3. Argentina |
| 13.5.4. Rest of Latin America |
| 13.6. Latin America Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2023 - 2029 |
| 13.7. Latin America Video On Demand Market Dynamics - Trends |
| 14. Middle East and Africa Video On Demand Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
| 14.1. Solution Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1. IPTV |
| 14.1.2. OTT Services |
| 14.1.3. Pay TV |
| 14.2. Monetization Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.2.1. Model Advertising-based |
| 14.2.2. Subscription-based |
| 14.2.3. Transaction-based |
| 14.2.4. Others |
| 14.3. Device Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.3.1. Laptop/Computer |
| 14.3.2. Smart TV |
| 14.3.3. Smartphone |
| 14.3.4. Tablets |
| 14.4. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.4.1. Education & Training |
| 14.4.2. Live Events & Sports |
| 14.4.3. Media |
| 14.4.4. Entertainment & Gaming |
| 14.4.5. Others |
| 14.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 14.5.1. Gulf Cooperation Council (GCC) Countries |
| 14.5.2. Israel |
| 14.5.3. South Africa |
| 14.5.4. Rest of MEA |
| 14.6. MEA Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2023 - 2029 |
| 14.7. MEA Video On Demand Market Dynamics - Trends |
| 15. Competition Landscape |
| 15.1. Strategic Dashboard of Top Market Players |
| 15.2. Company Profiles (Introduction, Financial Analysis, Solution Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
| 15.2.1. Amazon.com, Inc. |
| 15.2.2. Apple, Inc. |
| 15.2.3. Comcast Corporation |
| 15.2.4. Facebook, Inc. |
| 15.2.5. Google LLC |
| 15.2.6. Home Box Office, Inc. |
| 15.2.7. Microsoft Corporation |
| 15.2.8. Netflix, Inc. |
| 15.2.9. Rakuten, Inc. |
| 15.2.10. Sony Corporation |
| 15.2.11. The British Broadcasting Corporation |
| 15.2.12. The Walt Disney Company (Hulu, Hotstar) |
| 15.2.13. Viacom CBS |
| 15.2.14. Zee Media Corporation (Essel Group) |
| 16. Research Methodology |
| 17. Key Assumptions and Acronyms |
- Apple, Inc.
- Comcast Corporation
- Facebook, Inc.
- Google LLC
- Home Box Office, Inc.
- Microsoft Corporation
- Netflix, Inc.
- Rakuten, Inc.
- Sony Corporation
- The British Broadcasting Corporation
- The Walt Disney Company (Hulu, Hotstar)
- Viacom CBS
- Zee Media Corporation (Essel Group)