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Video On Demand Market: By Solution By Monetization By Device By Application and Region and Forecast 2020-2031
Video On Demand Market: By Solution By Monetization By Device By Application and Region and Forecast 2020-2031
Video On Demand Market size was valued at US$ 165.7 billion in 2024 and is expected to reach US$ 389.7 billion by 2031, growing at a significant CAGR of 13.0% from 2025-2031. Increasing consumer spending, technological advancement on the perspective of the internet, increase in live streaming of different events to discourage mass gatherings, and flexibility to access content act as drivers to the global market remotely. Privacy infringement rules, limitations on regional age-sensitive material, and parameters of technical content are the few restraints that act as restraints. Integrating AI into various platforms provide multiple opportunity to the market. The report studies global market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market.
In addition, the global market report includes human demographics; regulatory scenario, and competition analysis with a vividly illustrated competition dashboard to assess the market competition. Moreover, PBI analyzed the global market to better equip clients with possible investment opportunities across the regions (regional Investment hot spots) and market unmet needs (Product Opportunities). Key stakeholders of the global market report include suppliers, manufacturers, marketers, policymakers, and service providers engaged in the global market.
Study Period
2025-2031Base Year
2024CAGR
13.0%Largest Market
North-AmericaFastest Growing Market
Europe
It is noticed that the market has a significant market growth rate on perspective of growing smartphone penetration. A smartphone is a mobile phone that uses an identifiable open Operating System (OS) and has more advanced computing capability and connectivity than a basic phone. The OS is supported by third party applications (commonly known as apps) written by the developer community. The operating system must be able to support a multitasking environment and user interface that can handle multiple applications at the same time. Two of the most popular operating systems on the market are made by Google (Android) and Apple (iOS) who had a combined stake of over 90 percent of the smartphone market share worldwide boosting the market.
North America contributed major revenue followed by Europe and Asia Pacific. In 2021, North America region accounted huge growth rate and is anticipated to grow with a forecast year due to the presence of key market players and demand for Video on Demand to provide education & training via satellite connectivity. Europe hold the second largest on perspective of inclination towards streaming services online. Internet infrastructure development is the key factor helping Asia Pacific to dominate the market.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2025-2031 |
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Market Size in 2024 |
US$ 165.7 billion |
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Market Size in 2031 |
US$ 389.7 billion |
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Market CAGR |
13.0% |
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By Solution |
|
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By Device |
|
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By Application |
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By Region |
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Download Free Sample Report
Video on demand market size was valued at US$ 165.7 billion in 2024 and is expected to reach US$ 389.7 billion by 2031, growing at a significant CAGR of 13.0%.
Amazon Inc., Apple, Inc., Comcast Corporation, Facebook, Google, Home Box Office., Microsoft Corporation
Europe is the fastest-growing region for the market
| 1. Executive Summary |
| 2. Global Video On Demand Market Introduction |
| 2.1. Global Video On Demand Market - Taxonomy |
| 2.2. Global Video On Demand Market -Definitions |
| 2.2.1. Solution Type |
| 2.2.2. Monetization |
| 2.2.3. Device |
| 2.2.4. Application |
| 3. Global Video On Demand Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Video On Demand Market Dynamic Factors - Impact Analysis |
| 3.6. Global Video On Demand Market - Competition Landscape |
| 4. Global Video On Demand Market Analysis, 2020-2024 and Forecast 2025-2031 |
| 4.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Video On Demand Market, By Solution Type, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 5.1. IPTV |
| 5.1.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. OTT Services |
| 5.2.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Pay TV |
| 5.3.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6. Global Video On Demand Market Forecast, By Monetization, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 6.1. Model Advertising-based |
| 6.1.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Subscription-based |
| 6.2.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Transaction-based |
| 6.3.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Others |
| 6.4.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. Global Video On Demand Market Forecast, By Device, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 7.1. Laptop/Computer |
| 7.1.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Smart TV |
| 7.2.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Smartphone |
| 7.3.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Tablets |
| 7.4.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8. Global Video On Demand Market Forecast, By Application, 2020-2024 and Forecast 2025-2031 |
| 8.1. Education & Training |
| 8.1.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Live Events & Sports |
| 8.2.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Media |
| 8.3.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Entertainment & Gaming |
| 8.4.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Others |
| 8.5.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9. Global Video On Demand Market Forecast, By Region, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia-Pacific |
| 9.3.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Latin America |
| 9.4.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Middle East and Africa |
| 9.5.1. Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 9.6. Global Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Region, 2024-2030 |
| 10. North America Video On Demand Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 10.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. IPTV |
| 10.1.2. OTT Services |
| 10.1.3. Pay TV |
| 10.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.2.1. Model Advertising-based |
| 10.2.2. Subscription-based |
| 10.2.3. Transaction-based |
| 10.2.4. Others |
| 10.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Laptop/Computer |
| 10.3.2. Smart TV |
| 10.3.3. Smartphone |
| 10.3.4. Tablets |
| 10.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Education & Training |
| 10.4.2. Live Events & Sports |
| 10.4.3. Media |
| 10.4.4. Entertainment & Gaming |
| 10.4.5. Others |
| 10.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.5.1. USA |
| 10.5.2. Canada |
| 10.6. North America Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030 |
| 10.7. North America Video On Demand Market Dynamics - Trends |
| 11. Europe Video On Demand Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 11.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. IPTV |
| 11.1.2. OTT Services |
| 11.1.3. Pay TV |
| 11.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.2.1. Model Advertising-based |
| 11.2.2. Subscription-based |
| 11.2.3. Transaction-based |
| 11.2.4. Others |
| 11.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Laptop/Computer |
| 11.3.2. Smart TV |
| 11.3.3. Smartphone |
| 11.3.4. Tablets |
| 11.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. Education & Training |
| 11.4.2. Live Events & Sports |
| 11.4.3. Media |
| 11.4.4. Entertainment & Gaming |
| 11.4.5. Others |
| 11.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.5.1. Germany |
| 11.5.2. UK |
| 11.5.3. France |
| 11.5.4. Spain |
| 11.5.5. Italy |
| 11.5.6. Russia |
| 11.5.7. Poland |
| 11.5.8. Rest of Europe |
| 11.6. Europe Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030 |
| 11.7. Europe Video On Demand Market Dynamics - Trends |
| 12. Asia-Pacific Video On Demand Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 12.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. IPTV |
| 12.1.2. OTT Services |
| 12.1.3. Pay TV |
| 12.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.2.1. Model Advertising-based |
| 12.2.2. Subscription-based |
| 12.2.3. Transaction-based |
| 12.2.4. Others |
| 12.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Laptop/Computer |
| 12.3.2. Smart TV |
| 12.3.3. Smartphone |
| 12.3.4. Tablets |
| 12.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Education & Training |
| 12.4.2. Live Events & Sports |
| 12.4.3. Media |
| 12.4.4. Entertainment & Gaming |
| 12.4.5. Others |
| 12.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.5.1. Japan |
| 12.5.2. China |
| 12.5.3. India |
| 12.5.4. ASEAN |
| 12.5.5. Australia & New Zealand |
| 12.5.6. Rest of Asia-Pacific |
| 12.6. Asia-Pacific Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030 |
| 12.7. Asia-Pacific Video On Demand Market Dynamics - Trends |
| 13. Latin America Video On Demand Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 13.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. IPTV |
| 13.1.2. OTT Services |
| 13.1.3. Pay TV |
| 13.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.2.1. Model Advertising-based |
| 13.2.2. Subscription-based |
| 13.2.3. Transaction-based |
| 13.2.4. Others |
| 13.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Laptop/Computer |
| 13.3.2. Smart TV |
| 13.3.3. Smartphone |
| 13.3.4. Tablets |
| 13.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Education & Training |
| 13.4.2. Live Events & Sports |
| 13.4.3. Media |
| 13.4.4. Entertainment & Gaming |
| 13.4.5. Others |
| 13.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.5.1. Brazil |
| 13.5.2. Mexico |
| 13.5.3. Argentina |
| 13.5.4. Rest of Latin America |
| 13.6. Latin America Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030 |
| 13.7. Latin America Video On Demand Market Dynamics - Trends |
| 14. Middle East and Africa Video On Demand Market Analysis, 2020-2024 and Forecast 2025-2031 (Revenue, USD Mn) |
| 14.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1. IPTV |
| 14.1.2. OTT Services |
| 14.1.3. Pay TV |
| 14.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.2.1. Model Advertising-based |
| 14.2.2. Subscription-based |
| 14.2.3. Transaction-based |
| 14.2.4. Others |
| 14.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.3.1. Laptop/Computer |
| 14.3.2. Smart TV |
| 14.3.3. Smartphone |
| 14.3.4. Tablets |
| 14.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.4.1. Education & Training |
| 14.4.2. Live Events & Sports |
| 14.4.3. Media |
| 14.4.4. Entertainment & Gaming |
| 14.4.5. Others |
| 14.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 14.5.1. Gulf Cooperation Council (GCC) Countries |
| 14.5.2. Israel |
| 14.5.3. South Africa |
| 14.5.4. Rest of MEA |
| 14.6. MEA Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030 |
| 14.7. MEA Video On Demand Market Dynamics - Trends |
| 15. Competition Landscape |
| 15.1. Strategic Dashboard of Top Market Players |
| 15.2. Company Profiles (Introduction, Financial Analysis, Solution Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
| 15.2.1. Amazon.com, Inc. |
| 15.2.2. Apple, Inc. |
| 15.2.3. Comcast Corporation |
| 15.2.4. Facebook, Inc. |
| 15.2.5. Google LLC |
| 15.2.6. Home Box Office, Inc. |
| 15.2.7. Microsoft Corporation |
| 15.2.8. Netflix, Inc. |
| 15.2.9. Rakuten, Inc. |
| 15.2.10. Sony Corporation |
| 15.2.11. The British Broadcasting Corporation |
| 15.2.12. The Walt Disney Company (Hulu, Hotstar) |
| 15.2.13. Viacom CBS |
| 15.2.14. Zee Media Corporation (Essel Group) |
| 16. Research Methodology |
| 17. Key Assumptions and Acronyms |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.