Agriculture Monitoring Software Market: By Offerings (Local/Web Based, Cloud-Based, and Data Analytics Services), By Application (Field Mapping, Crop Scouting, Soil Monitoring, Yield Monitoring, Variable Rate Applications, Weather Monitoring and Forecasting, and Others), and Geography

Agriculture Monitoring Software Market size was valued at USD 2,645.9 Million in 2022 and is anticipated to grow at a CAGR of 16.3% over 2023-2029. Agriculture monitoring software refers to specialized computer programs and platforms designed to collect, process, analyze, and interpret data related to agricultural activities. This software leverages various technologies, such as sensors, drones, satellites, GPS, and IoT devices, to gather information from the agricultural ecosystem. The collected data may include factors such as soil moisture levels, temperature, humidity, crop growth rates, pest and disease presence, and weather conditions. The rising global population, coupled with the growing need for food, significantly drives the demand for agriculture monitoring software. As the world's population continues to expand, the pressure on agriculture to produce more food intensifies. With the need to produce more food on limited arable land, farmers and agribusinesses are turning to technology to maximize yields and minimize waste. Agriculture monitoring software offers real-time data collection and analysis, allowing farmers to monitor crop growth, soil conditions, and weather patterns.

Moreover, the widespread adoption of precision agriculture practices is a significant driver behind the increased sales of agriculture monitoring software. Precision agriculture aims to optimize resource allocation, enhance crop productivity, and minimize environmental impact by using data-driven insights and technology. Agriculture monitoring software aligns seamlessly with this approach, providing the tools to collect, analyze, and interpret real-time data from fields. This data enables farmers and agronomists to make informed decisions about planting, irrigation, fertilization, and pest management, all tailored to specific areas within a field. However, implementing agriculture monitoring software often requires significant upfront costs, including the purchase of hardware, sensors, and software licenses. This can be a deterrent for smaller farms or farmers with limited budgets. Meanwhile, continued advancements in data analytics, machine learning, and artificial intelligence present opportunities for the growth of the agriculture monitoring software market. Key market players are developing innovative solutions to satisfy the demand from the agriculture sector. For example, in January 2023, EOSDA launched its first agro-satellite, EOS SAT-1 and successfully delivered into a low Earth orbit by SpaceX’s Falcon 9 rocket from the Cape Canaveral Space Force Station in Florida.

Agriculture Monitoring Software Market Key Developments:      

• In April 2023, PepsiCo India, in collaboration with Cropin, launched a crop & plot-level predictive intelligence model, through its brand “Lay’s”, to help farmers maximize potato yields coupled with quality via functional dashboards on user-friendly mobile apps.
• In January 2023, Planet Labs PBC partnered with NASA Harvest to deliver policy-grade agricultural monitoring and assessments of potential threats to global food security.