APEC Jam and Baby Food Market: By Product (Jam (Fruit Spread, Chocolate Spread, Peanut Butter, Kaya, Honey, and Others), and Baby Food (Fruit Puree, Meal in Puree, Cereal, Pasta, Rice Products, Snacks, Rice Crackers, Biscuit/Rusk, Gummy/Candy, and Beverage)), By Distribution Channel (Supermarket/Hypermarket, Departmental Stores, Online Stores, and Others), and Country (Australia, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, China, and Rest of APEC) and Forecast to 2030

Asia-Pacific Economic Cooperation (APEC) Jam and Baby Food Market is expected to hold a significant CAGR of 8.4% during the forecast period. The APEC region is witnessing a significant surge in the jam and baby food market, fueled by a confluence of economic, demographic, and social factors. The rapid expansion of the middle class across APEC economies like China, and Indonesia is leading to increased disposable income. This translates to increased spending on packaged food options like jams and commercially prepared baby food. In addition, rapid urbanization across the region is leading to busier lifestyles. Consumers are increasingly seeking convenient and time-saving food options, making jam and baby food appealing choices.

Moreover, a growing preference for Western-style breakfast options is fueling the demand for jams and spreads in many APEC countries. Also, a focus on convenience meals contributes to the demand for ready-made baby food. Furthermore, consumers are becoming more health-conscious, seeking out jams and baby food options with natural ingredients, lower sugar content, and organic certifications. Also, there's a growing interest in food products that offer additional benefits like fortification with vitamins or minerals, particularly in the baby food segment. Consumers are more aware of food safety issues and prioritize products with trusted brands and transparent sourcing practices. This emphasis on quality applies to both jam and baby food choices. However, the cost of fruits, sugar, and other ingredients used in jam production can fluctuate significantly. This can lead to price volatility for jam products, impacting consumer purchasing decisions.

APEC Jam and Baby Food Market Key Developments:

• In November 2022, Nestle Cerelac Homestyle for babies launched a new variant, meat and vegetable (Daging Sayur), in Indonesia to familiarize babies to the goodness of vegetables and meat. Cerelac Homestyle is rich in iron and comes with 10 vitamins and five minerals to combat anemia, which affects babies at the age of 1-6.
• In July 2022, Rafferty's Garden, a brand of PZ Cussons in Australia, partnered with Vegemite to launch a new snack available on supermarket shelves across the country. Rafferty's Garden released Vegemite Cheesy Bread Sticks, a snack for kids aged 12 months and above. This delectable snack, made with Vegemite, is a category-first flavour profile containing vitamin B and prebiotics, proposed to help introduce the taste of Australia to little buds.