Augmented Reality (AR) Market Size, Share, Growth, Trends, and Global Industry Analysis: By Component (Hardware, Software), By Device Type (Head-Mounted Display, Smart Glass (Cinema Display Glasses, XR Glasses), Head-Up Display, Handheld Devices), By End User (Aerospace & Defense, Automotive, Education, E-commerce & Retail, Gaming & Entertainment, Healthcare, Industrial & Manufacturing, Others) and Region Forecast 2019-2030

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Augmented Reality (AR) Market size was valued at USD 58,289.1 million in 2023 and is projected to grow at a CAGR of 32.2% from 2024-2030. Augmented reality (AR) modifies the real world by superimposing digital data on top of it, improving the user's perception and interaction with it. This technology enhances the user's real-world experience by integrating computer-generated improvements, such as audio, visuals, and GPS data. Compared to Virtual Reality (VR), which generates a completely fabricated environment, it is fundamentally different. The key factors that are fuelled by technological advancements, increased investments, rising adoption in various sectors, enhanced user experience and growing smartphone and wearable adoption will drive the market growth.

For instance, 61% of consumers stated they would be interested in utilizing augmented reality (AR) to view how things look in their homes before making a purchase, according to a Deloitte survey.  However, high costs, privacy concerns, technical limitations, lack of standardization, and user resistance are the limiting factors for the augmented reality market. Furthermore, emerging applications, integration with AI, enhanced collaboration tools, and education and training are the opportunities for the market. In addition, the market trends are AR in retail, healthcare innovations, AR, IoT integration, social media integration, and 5G connectivity.    

Augmented Reality (AR) Market Key Developments:

  • In January 2024, the anticipated Vision Pro headset, which will be on sale in the United States on February 2nd, has an official launch date of that date announced by Apple Inc. The sophisticated R1 chip in this state-of-the-art gadget is intended to speed up the information processing from its sensors. The headset's weight was also addressed by the manufacturer by adding battery, which allowed for a two-hour runtime.
  • In January 2023, Apple, Inc. launched a new immersive Deep Field AR app for students. The Deep Field iPad app uses Apple Pencil to experiment with vibrant colors, textures, and shapes and draw their own flora and fauna.
  • In February 2023, an augmented reality glasses prototype was unveiled by Xiaomi Corporation. With the device's "retina-level display," users can see virtual items just as well as they would if they were real.

Augmented Reality Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

32.2%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Augmented Reality AR Market Dynamics

AR is being used more and more in industries including manufacturing, retail, healthcare, and education for things like interactive purchasing, training, and surgical visualization. With its ability to provide travelers with richer information and engaging experiences, augmented reality (AR) has the potential to completely transform the travel business. Through interactive exhibits and real-time navigation, cultural institutions can use augmented reality (AR) to fascinate visitors.

Similarly, augmented reality apps can improve outdoor spaces by letting visitors access information about actual things in real time via their smartphones or other portable devices. For instance, by pointing their smartphones at restaurants, users may instantly access menus and reviews; similarly, by directing tablets toward monuments, users can learn about their history. The entire visitor experience will be greatly improved by this incorporation of AR in tourism. This might significantly increase the revenue from the Augmented Reality (AR) sector.

Augmented Reality Market Segmentation

By Component

  • Hardware
  • Software

By Device Type

  • Head-mounted display
  • X-ray glasses
  • Head-up display
  • Hand-held devices

By End User

  • Aerospace & Defense
  • Automotive
  • Education
  • E-commerce & Retail
  • Gaming & Entertainment
  • Healthcare
  • Industrial & Manufacturing
  • Others

Geography

  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

The augmented reality market size was valued at USD 58,289.1 million in 2023 and growing at a CAGR of 32.2%.

The drivers are technological advancements, increased investments, rising adoption in various sectors, enhanced user experience and growing smartphone and wearable adoption

By extending its capabilities beyond fundamental functions, artificial intelligence plays a critical role in augmenting augmented reality experiences. By 2024, artificial intelligence will be used for activities including object detection, real-time text translation and recognition, and creating realistic 3D models from basic scans.

North America is the largest region in the Augmented reality market

Key Features of the Report

  • The augmented reality market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenarios.
1.Executive Summary
2.Global Augmented Reality AR Market Introduction 
2.1.Global Augmented Reality AR Market  - Taxonomy
2.2.Global Augmented Reality AR Market  - Definitions
2.2.1. Component
2.2.2.Device Type
2.2.3.End User
2.2.4.Region
3.Global Augmented Reality AR Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Augmented Reality AR Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Augmented Reality AR Market  By  Component, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Hardware
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Software
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6.Global Augmented Reality AR Market  By Device Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Head-mounted display
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. X-ray glasses
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Head-up display
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Hand-held devices
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
7.Global Augmented Reality AR Market  By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Aerospace & Defense
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Automotive
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Education
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. E-commerce & Retail
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Gaming & Entertainment
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
7.6. Healthcare
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.6.3. Market Opportunity Analysis 
7.7. Industrial & Manufacturing
7.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.7.3. Market Opportunity Analysis 
7.8. Others
7.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.8.3. Market Opportunity Analysis 
8.Global Augmented Reality AR Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1.  Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Hardware
9.1.2.Software
9.2.  Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Head-mounted display
9.2.2.X-ray glasses
9.2.3.Head-up display
9.2.4.Hand-held devices
9.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Aerospace & Defense
9.3.2.Automotive
9.3.3.Education
9.3.4.E-commerce & Retail
9.3.5.Gaming & Entertainment
9.3.6.Healthcare
9.3.7.Industrial & Manufacturing
9.3.8.Others
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1.  Component Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Hardware
10.1.2.Software
10.2.  Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Head-mounted display
10.2.2.X-ray glasses
10.2.3.Head-up display
10.2.4.Hand-held devices
10.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Aerospace & Defense
10.3.2.Automotive
10.3.3.Education
10.3.4.E-commerce & Retail
10.3.5.Gaming & Entertainment
10.3.6.Healthcare
10.3.7.Industrial & Manufacturing
10.3.8.Others
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
11.Asia Pacific (APAC) Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1.  Component Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Hardware
11.1.2.Software
11.2.  Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Head-mounted display
11.2.2.X-ray glasses
11.2.3.Head-up display
11.2.4.Hand-held devices
11.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Aerospace & Defense
11.3.2.Automotive
11.3.3.Education
11.3.4.E-commerce & Retail
11.3.5.Gaming & Entertainment
11.3.6.Healthcare
11.3.7.Industrial & Manufacturing
11.3.8.Others
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1.  Component Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Hardware
12.1.2.Software
12.2.  Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Head-mounted display
12.2.2.X-ray glasses
12.2.3.Head-up display
12.2.4.Hand-held devices
12.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Aerospace & Defense
12.3.2.Automotive
12.3.3.Education
12.3.4.E-commerce & Retail
12.3.5.Gaming & Entertainment
12.3.6.Healthcare
12.3.7.Industrial & Manufacturing
12.3.8.Others
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1.  Component Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Hardware
13.1.2.Software
13.2.  Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Head-mounted display
13.2.2.X-ray glasses
13.2.3.Head-up display
13.2.4.Hand-held devices
13.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Aerospace & Defense
13.3.2.Automotive
13.3.3.Education
13.3.4.E-commerce & Retail
13.3.5.Gaming & Entertainment
13.3.6.Healthcare
13.3.7.Industrial & Manufacturing
13.3.8.Others
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Blippar
14.2.2.DAQRI
14.2.3.Google Inc.
14.2.4.Microsoft Corporation
14.2.5.PTC
14.2.6.Samsung Electronics Co. Ltd.
14.2.7.Wikitude GmbH
14.2.8.Zugara
15. Research Methodology 
16. Appendix and Abbreviations 
  • Blippar
  • DAQRI
  • Google Inc.
  • Microsoft Corporation
  • PTC
  • Samsung Electronics Co. Ltd.
  • Wikitude GmbH
  • Zugara

Adjacent Markets