- Hardware
- Software
Augmented Reality (AR) Market size was valued at USD 58,289.1 million in 2023 and is projected to grow at a CAGR of 32.2% from 2024-2030. Augmented reality (AR) modifies the real world by superimposing digital data on top of it, improving the user's perception and interaction with it. This technology enhances the user's real-world experience by integrating computer-generated improvements, such as audio, visuals, and GPS data. Compared to Virtual Reality (VR), which generates a completely fabricated environment, it is fundamentally different. The key factors that are fuelled by technological advancements, increased investments, rising adoption in various sectors, enhanced user experience and growing smartphone and wearable adoption will drive the market growth.
For instance, 61% of consumers stated they would be interested in utilizing augmented reality (AR) to view how things look in their homes before making a purchase, according to a Deloitte survey. However, high costs, privacy concerns, technical limitations, lack of standardization, and user resistance are the limiting factors for the augmented reality market. Furthermore, emerging applications, integration with AI, enhanced collaboration tools, and education and training are the opportunities for the market. In addition, the market trends are AR in retail, healthcare innovations, AR, IoT integration, social media integration, and 5G connectivity.
Study Period
2024-2030Base Year
2023CAGR
32.2%Largest Market
North AmericaFastest Growing Market
Asia Pacific
AR is being used more and more in industries including manufacturing, retail, healthcare, and education for things like interactive purchasing, training, and surgical visualization. With its ability to provide travelers with richer information and engaging experiences, augmented reality (AR) has the potential to completely transform the travel business. Through interactive exhibits and real-time navigation, cultural institutions can use augmented reality (AR) to fascinate visitors.
Similarly, augmented reality apps can improve outdoor spaces by letting visitors access information about actual things in real time via their smartphones or other portable devices. For instance, by pointing their smartphones at restaurants, users may instantly access menus and reviews; similarly, by directing tablets toward monuments, users can learn about their history. The entire visitor experience will be greatly improved by this incorporation of AR in tourism. This might significantly increase the revenue from the Augmented Reality (AR) sector.
By Component
By Device Type
By End User
Geography
The augmented reality market size was valued at USD 58,289.1 million in 2023 and growing at a CAGR of 32.2%.
The drivers are technological advancements, increased investments, rising adoption in various sectors, enhanced user experience and growing smartphone and wearable adoption
By extending its capabilities beyond fundamental functions, artificial intelligence plays a critical role in augmenting augmented reality experiences. By 2024, artificial intelligence will be used for activities including object detection, real-time text translation and recognition, and creating realistic 3D models from basic scans.
North America is the largest region in the Augmented reality market
1.Executive Summary |
2.Global Augmented Reality AR Market Introduction |
2.1.Global Augmented Reality AR Market - Taxonomy |
2.2.Global Augmented Reality AR Market - Definitions |
2.2.1. Component |
2.2.2.Device Type |
2.2.3.End User |
2.2.4.Region |
3.Global Augmented Reality AR Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Augmented Reality AR Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Augmented Reality AR Market By Component, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Hardware |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Software |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
6.Global Augmented Reality AR Market By Device Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Head-mounted display |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. X-ray glasses |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Head-up display |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Hand-held devices |
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
7.Global Augmented Reality AR Market By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Aerospace & Defense |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Automotive |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Education |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. E-commerce & Retail |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
7.5. Gaming & Entertainment |
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.5.3. Market Opportunity Analysis |
7.6. Healthcare |
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.6.3. Market Opportunity Analysis |
7.7. Industrial & Manufacturing |
7.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.7.3. Market Opportunity Analysis |
7.8. Others |
7.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.8.3. Market Opportunity Analysis |
8.Global Augmented Reality AR Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Hardware |
9.1.2.Software |
9.2. Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Head-mounted display |
9.2.2.X-ray glasses |
9.2.3.Head-up display |
9.2.4.Hand-held devices |
9.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Aerospace & Defense |
9.3.2.Automotive |
9.3.3.Education |
9.3.4.E-commerce & Retail |
9.3.5.Gaming & Entertainment |
9.3.6.Healthcare |
9.3.7.Industrial & Manufacturing |
9.3.8.Others |
9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Hardware |
10.1.2.Software |
10.2. Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Head-mounted display |
10.2.2.X-ray glasses |
10.2.3.Head-up display |
10.2.4.Hand-held devices |
10.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Aerospace & Defense |
10.3.2.Automotive |
10.3.3.Education |
10.3.4.E-commerce & Retail |
10.3.5.Gaming & Entertainment |
10.3.6.Healthcare |
10.3.7.Industrial & Manufacturing |
10.3.8.Others |
10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
11.Asia Pacific (APAC) Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Hardware |
11.1.2.Software |
11.2. Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Head-mounted display |
11.2.2.X-ray glasses |
11.2.3.Head-up display |
11.2.4.Hand-held devices |
11.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Aerospace & Defense |
11.3.2.Automotive |
11.3.3.Education |
11.3.4.E-commerce & Retail |
11.3.5.Gaming & Entertainment |
11.3.6.Healthcare |
11.3.7.Industrial & Manufacturing |
11.3.8.Others |
11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Hardware |
12.1.2.Software |
12.2. Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Head-mounted display |
12.2.2.X-ray glasses |
12.2.3.Head-up display |
12.2.4.Hand-held devices |
12.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Aerospace & Defense |
12.3.2.Automotive |
12.3.3.Education |
12.3.4.E-commerce & Retail |
12.3.5.Gaming & Entertainment |
12.3.6.Healthcare |
12.3.7.Industrial & Manufacturing |
12.3.8.Others |
12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Augmented Reality AR Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Hardware |
13.1.2.Software |
13.2. Device Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Head-mounted display |
13.2.2.X-ray glasses |
13.2.3.Head-up display |
13.2.4.Hand-held devices |
13.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Aerospace & Defense |
13.3.2.Automotive |
13.3.3.Education |
13.3.4.E-commerce & Retail |
13.3.5.Gaming & Entertainment |
13.3.6.Healthcare |
13.3.7.Industrial & Manufacturing |
13.3.8.Others |
13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.Blippar |
14.2.2.DAQRI |
14.2.3.Google Inc. |
14.2.4.Microsoft Corporation |
14.2.5.PTC |
14.2.6.Samsung Electronics Co. Ltd. |
14.2.7.Wikitude GmbH |
14.2.8.Zugara |
15. Research Methodology |
16. Appendix and Abbreviations |