Clarifying Agent Market: By Form (Powder, Granules, Liquid), By Type (Natural, Synthetic), By Polymer (PP, PE, PT, Others), By End-User Industry (Packaging, Pharmaceutical, Cosmetic, Automotive, Food and Beverage, Electronics) and Geography

Clarifying Agent Market was valued at USD 348.7 million in 2022 and is poised to grow at a CAGR of 7.3% from 2023-2029. Clarifying agents are compounds that are added to remove any suspended particles and contaminants from liquids and improve their clarity. The market for clarifying agents is driven by increasing demand for clean-label products, increasing demand for clear and transparent beverages, and the need to remove impurities and haze-causing particles from liquids and sustainable solutions. The food and beverage industry is one of the largest consumers in the clarifying agent market. However, pharmaceutical, automotive, cosmetic, packaging, and personal care industries and consumer products production industries also play an important role in the growth of the clarifying agents’ market and provide huge opportunities for development. The packaging industry is projected to contribute the largest to the clarifying agent’s market. According to statistics, the global plastic packaging market was valued at more than 260 billion U.S. dollars thus further increasing the demand for clarifying agents. Clarifying agents are used to improve the clarity, transparency, and aesthetic appeal of formulations such as lotions, creams, ointments, and suspensions. Moreover, the need for environment-friendly products by customers and industries, and ongoing developments in filtration and separation technologies to increase the efficacy and accuracy of contaminant removal broaden the clarifying agent market appeal. However, the demand for clarifying agents is impacted by the effectiveness and accessibility of alternative solutions and specific restrictions based on the intended use or niche market. But with the increasing demand for conventional clarifying agents, increasing environmentally friendly customers, development of environmentally friendly substitutes, increased need to improve the appearance of the packaged product, and need to protect packaged products from damage during transport and storage have led to the escalation of the market and is expected shoot up during the forecast period.

Clarifying Agents Market Key Developments:

• In July 2020, Polybatch completed the acquisition of Clariant Masterbatch and announced its new name as Avient Corporation.
• In March 2019, Milliken & Company increased its production capacity of clarifiers in the US by 50 %.
• In May 2021, Innospec, Inc., announced the construction of a performance Chemicals Technology center to further accelerate Innovation and Product development.