Digital Gift Cards Market: By Functional Attribute (Open-loop Card, Closed-loop Card), By Application (Consumer Goods, Health & Wellness, Restaurants & Bars, Travel & Tourism, Media & Entertainment), By End User (Retail, Corporate) and by Geography

Purchase Option

$ 4400
$ 6600
$ 8900

Digital Gift Cards Market size was  valued at USD 298.14 billion in 2022 and is expected to reach USD 818.10 billion by 2029, at a CAGR of 15.5% from 2023-2029. A gift card is a stored value card that may be used to purchase goods and services at a specific store or company store instead of cash. Digital gift cards are frequently used as part of company development initiatives to promote enterprises, raise brand awareness, reduce fraud, and attract new clients. As a result, these cards find extensive applications across diverse sectors, including food & beverages, retail, hospitality, consumer electronics, and others. Gift cards, also known as gift certificates, gift tokens, prepaid cards, or gift vouchers, are usually issued by a shop or a bank. Furthermore, gift cards are used as a marketing tool by merchants and online enterprises to advertise their businesses, attract new customers, create brand awareness, reduce fraud, and increase sales. Moreover, a gift card can be used as a substitute for cash at a specific store or business store for purchases of goods or services. They are sometimes referred to as cash cards since they are issued by merchants and marketers as part of a marketing campaign to persuade the receiver to come in or return to the store. 

Digital Gift Cards Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

15.5%

Largest Market

North-America

Fastest Growing Market

North-America
Digital Gift Cards Market Dynamics

The expansion of the worldwide gift cards industry may be fueled by an increase in demand for online shopping as a result of the increased use of smartphones. The lack of security for gift cards, on the other hand, may limit market growth during the projection period.

Key Features of the Reports

  • The digital gift cards market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Digital Gift Cards Market Segmentation

By Functional Attribute
  • Open-loop Card
  • Closed-loop Card
By End User
  • Retail
  • Corporate
By Application
  • Consumer Goods
  • Health & Wellness
  • Restaurants & Bars
  • Travel & Tourism
  • Media & Entertainment

Frequently Asked Questions

The digital gift cards market size was valued at USD 298.14 billion in 2022

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

Loop Commerce, National Gift Card Corporation, PayPal Holdings, Inc, Target Brands, Inc.

1.Executive Summary
2.Global Digital Gift Cards Market Introduction 
2.1.Global Digital Gift Cards Market  - Taxonomy
2.2.Global Digital Gift Cards Market  - Definitions
2.2.1.Functional Attribute
2.2.2.Application
2.2.3.End User
2.2.4.Region
3.Global Digital Gift Cards Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Digital Gift Cards Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Digital Gift Cards Market  By Functional Attribute, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. Open-loop Card
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Closed-loop Card
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6.Global Digital Gift Cards Market  By Application, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. Consumer Goods
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Health & Wellness
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Restaurants & Bars
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Travel & Tourism
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Media & Entertainment
6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
7.Global Digital Gift Cards Market  By End User, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. Retail
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Corporate
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
8.Global Digital Gift Cards Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Digital Gift Cards Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. Functional Attribute Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Open-loop Card
9.1.2.Closed-loop Card
9.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Consumer Goods
9.2.2.Health & Wellness
9.2.3.Restaurants & Bars
9.2.4.Travel & Tourism
9.2.5.Media & Entertainment
9.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Retail
9.3.2.Corporate
9.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Digital Gift Cards Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Functional Attribute Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Open-loop Card
10.1.2.Closed-loop Card
10.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Consumer Goods
10.2.2.Health & Wellness
10.2.3.Restaurants & Bars
10.2.4.Travel & Tourism
10.2.5.Media & Entertainment
10.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Retail
10.3.2.Corporate
10.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
10.4.6.Rest of EU
10.4.7.
11.Asia Pacific (APAC) Digital Gift Cards Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Functional Attribute Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Open-loop Card
11.1.2.Closed-loop Card
11.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Consumer Goods
11.2.2.Health & Wellness
11.2.3.Restaurants & Bars
11.2.4.Travel & Tourism
11.2.5.Media & Entertainment
11.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Retail
11.3.2.Corporate
11.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Digital Gift Cards Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Functional Attribute Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Open-loop Card
12.1.2.Closed-loop Card
12.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Consumer Goods
12.2.2.Health & Wellness
12.2.3.Restaurants & Bars
12.2.4.Travel & Tourism
12.2.5.Media & Entertainment
12.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Retail
12.3.2.Corporate
12.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Digital Gift Cards Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
13.1. Functional Attribute Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Open-loop Card
13.1.2.Closed-loop Card
13.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Consumer Goods
13.2.2.Health & Wellness
13.2.3.Restaurants & Bars
13.2.4.Travel & Tourism
13.2.5.Media & Entertainment
13.3.  End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Retail
13.3.2.Corporate
13.4.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Amazon.com
14.2.2.Apple
14.2.3.BLACKHAWK NETWORK HOLDINGS
14.2.4.Fiserv,
14.2.5.InComm Payments
14.2.6.Loop Commerce
14.2.7.National Gift Card Corporation
14.2.8.PayPal Holdings, Inc
14.2.9.Target Brands, Inc.
14.2.10.Walmart
15. Research Methodology 
16. Appendix and Abbreviations 
  • Amazon.com
  • Apple
  • BLACKHAWK NETWORK HOLDINGS
  • Fiserv,
  • InComm Payments
  • Loop Commerce
  • National Gift Card Corporation
  • PayPal Holdings, Inc
  • Target Brands, Inc.
  • Walmart