Energy Drinks Market: By Based on Sugar (Sugar Contained energy Drinks, Sugar Free Energy Drinks), By Type (Drink, Shot, Mixer), By Target Customers (Athelets, Youngsters and Others), By Distribution Channel (Convenience Store, Supermarket/Hypermarket, Mass Merchandiser, Food Service/ Sports Nutrition Chain, Online Retail and Others) and Geography  

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Energy Drinks Market size was valued at USD 85.6 billion in 2021, growing at a CAGR of 8.3% during the forecast period 2022 to 2028. The report provides a detailed overview of the global energy drinks market, and that can be segmented by Sugar, by Type, by Target Customers, by Distribution Channel. Based on sugar, the global energy drinks market has been segmented into Sugar Contained energy Drinks, Sugar Free Energy Drinks. The sugar free energy Drinks segment is likely to be the largest and fastest-growing segment. Based on type, the global energy drinks market is segmented into Drink, Shot, Mixer. Among these, the drink segment is expected to have the fastest-growing market during the forecast period 2022-2028. Based on target customers, the global energy drinks market is segmented into Athletes, Youngsters, and Others. The youngsters segment accounts for the largest share in 2021. Athletes segment is the second-largest share during the forecast period 2022-2028. Based on the distribution channel, the segment has been segregated into Convenience Store, Supermarket/Hypermarket, Mass Merchandiser, Food Service/ Sports Nutrition Chain, Online Retail and Others. The convenience store segment is expected to dominate other segments in the global energy drinks market.  

Key Developments:

In March 2021, A new Dragon Fruit taste was introduced by Red Bull. The company referred to it as having "an exhilarating red berry and exotic taste," with "a burst of red berries with a hint of plum and notes of florals," in a news release. In January 2021, Monster Energy unveiled Ultra Gold, the newest member of the Monster Energy Ultra family. Ultra-Gold was designed after the classic Greek libation nectar of ambrosia. The sugar-free status of Ultra Gold energy drink is claimed.

Energy Drinks Market Summary

Study Period

2023-29

Base Year

2022

CAGR

8.3%

Largest Market

North American

Fastest Growing Market

Asia-Pacific
Energy Drinks Market Drivers

Consumers are well aware with the health risks of consuming liquid calories. Customers interested in novel and inventive foods and drinks want businesses to be more open about their offerings. Due to the increased prevalence of diabetes, consumers are also becoming more aware of the importance of a healthy diet and an active lifestyle is burgeon the market growth over the forecast years.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share and forecast from 2022-2028
  • The report covers in-detail insights about the competitor’s overview, key findings and their key strategies
  • The report outlines drivers, restraints, challenges, and trends that are currently faced by the industry
  • The report tracks recent innovations, key developments and startup’s details that are working in the industry
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario

Energy Drinks Market Segmentation

Sugar
  • Sugar Contained energy Drinks
  • Sugar Free Energy Drinks
Type
  • Drink
  • Shot
  • Mixer
Target Customers
  •  Athelets
  • Youngsters
  • Others
Distribution Channel
  • Convenience Store
  • Supermarket/Hypermarket
  • Mass Merchandiser
  • Food Service/ Sports Nutrition Chain
  • Online Retail and Others)

Frequently Asked Questions

The global energy drinks market size is valued at USD 46,832.1 million in 2021 and is expected to grow at a prominent growth rate during the forecast period 2022 to 2028.

By based on sugar,  the sugar free energy Drinks segment is likely to be the largest and fastest-growing segment.

The major players in the market are Monster Beverage Corp., Kraft Foods Inc., The Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., Asia Brewery Incorporated, Otsuka Pharmaceutical Co., Dali foods group, LT Group Inc, Shenzhen Eastroc Beverage Co Ltd.

1. Executive Summary
2. Global Energy Drinks Market Introduction
2.1. Global Energy Drinks Market – Taxonomy
2.2. Global Energy Drinks Market –Definitions
2.2.1. Type
2.2.2. Distribution Channel
3. Global Energy Drinks Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Energy Drinks Market Dynamic Factors - Impact Analysis
3.6. Global Energy Drinks Market – Competition Landscape
4. Global Energy Drinks Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028
4.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Energy Drinks Market, Based on Sugar, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
5.1. Sugar Contained energy Drinks
5.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Sugar Free Energy Drinks
5.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
6. Global Energy Drinks Market Forecast, By Type, 2017 - 2021 and Forecast, 2022 - 2028
6.1. Drink
6.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Shot
6.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Mixer
6.3.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
7. Global Energy Drinks Market Forecast, By Target Customers, 2017 - 2021 and Forecast, 2022 - 2028
7.1. Athelets
7.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Yongsters
7.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Others
7.3.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
8. Global Energy Drinks Market Forecast, By Distribution Channel, 2017 - 2021 and Forecast, 2022 - 2028
8.1. Convenience Store
8.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Supermarket/Hypermarket
8.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Mass Merchandiser
8.3.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Food Service/ Sports Nutrition Chain
8.4.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Online Retail
8.5.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Others
8.6.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
8.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.6.3. Market Opportunity Analysis
9. Global Energy Drinks Market Forecast, By Region, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
9.1. North America
9.1.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Europe
9.2.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Asia-Pacific
9.3.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Latin America
9.4.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Middle East and Africa
9.5.1. Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Global Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Region, 2022 - 2028
10. North America Energy Drinks Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
10.1. Based on Sugar Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Sugar Contained Energy Drinks
10.1.2. Sugar Free Energuy Drinks
10.2. Type Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.2.1. Drink
10.2.2. Shot
10.2.3. Mixer
10.3. Target Customers Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Athelets
10.3.2. Yongsters
10.3.3. Others
10.4. Distribution Channel Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.4.1. Convenience Store
10.4.2. Supermarket/Hypermarket
10.4.3. Mass Merchandiser
10.4.4. Food Service/ Sports Nutrition Chain
10.4.5. Online Retail
10.4.6. Others
10.5. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.5.1. USA
10.5.2. Canada
10.6. North America Energy Drinks Market - Opportunity Analysis Index, based on Sugar, By Type, By target Customers, By Distribution Channel and Country, 2022 - 2028
10.7. North America Energy Drinks Market Dynamics – Trends
11. Europe Energy Drinks Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
11.1. Based on Sugar Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Sugar Contained Energy Drinks
11.1.2. Sugar Free Energuy Drinks
11.2. Type Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. Drink
11.2.2. Shot
11.2.3. Mixer
11.3. Target Customers Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Athelets
11.3.2. Yongsters
11.3.3. Others
11.4. Distribution Channel Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.4.1. Convenience Store
11.4.2. Supermarket/Hypermarket
11.4.3. Mass Merchandiser
11.4.4. Food Service/ Sports Nutrition Chain
11.4.5. Online Retail
11.4.6. Others
11.5. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Germany
11.5.2. UK
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Russia
11.5.7. Poland
11.5.8. Rest of Europe
11.6. Europe Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2022 - 2028
11.7. Europe Energy Drinks Market Dynamics – Trends
12. Asia-Pacific Energy Drinks Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
12.1. Based on Sugar Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Sugar Contained Energy Drinks
12.1.2. Sugar Free Energuy Drinks
12.2. Type Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. Drink
12.2.2. Shot
12.2.3. Mixer
12.3. Target Customers Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Athelets
12.3.2. Yongsters
12.3.3. Others
12.4. Distribution Channel Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.4.1. Convenience Store
12.4.2. Supermarket/Hypermarket
12.4.3. Mass Merchandiser
12.4.4. Food Service/ Sports Nutrition Chain
12.4.5. Online Retail
12.4.6. Others
12.5. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. Japan
12.5.2. China
12.5.3. India
12.5.4. ASEAN
12.5.5. Australia & New Zealand
12.5.6. Rest of Asia-Pacific
12.6. Asia-Pacific Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2022 - 2028
12.7. Asia-Pacific Energy Drinks Market Dynamics – Trends
13. Latin America Energy Drinks Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
13.1. Based on Sugar Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Sugar Contained Energy Drinks
13.1.2. Sugar Free Energuy Drinks
13.2. Type Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. Drink
13.2.2. Shot
13.2.3. Mixer
13.3. Target Customers Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Athelets
13.3.2. Yongsters
13.3.3. Others
13.4. Distribution Channel Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.4.1. Convenience Store
13.4.2. Supermarket/Hypermarket
13.4.3. Mass Merchandiser
13.4.4. Food Service/ Sports Nutrition Chain
13.4.5. Online Retail
13.4.6. Others
13.5. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Brazil
13.5.2. Mexico
13.5.3. Argentina
13.5.4. Rest of Latin America
13.6. Latin America Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2022 - 2028
13.7. Latin America Energy Drinks Market Dynamics – Trends
14. Middle East and Africa Energy Drinks Market Analysis, 2017 - 2021 and Forecast, 2022 - 2028 (Revenue, USD Mn) 
14.1. Based on Sugar Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.1.1. Sugar Contained Energy Drinks
14.1.2. Sugar Free Energuy Drinks
14.2. Type Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.2.1. Drink
14.2.2. Shot
14.2.3. Mixer
14.3. Target Customers Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Athelets
14.3.2. Yongsters
14.3.3. Others
14.4. Distribution Channel Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.4.1. Convenience Store
14.4.2. Supermarket/Hypermarket
14.4.3. Mass Merchandiser
14.4.4. Food Service/ Sports Nutrition Chain
14.4.5. Online Retail
14.4.6. Others
14.5. Country Analysis 2017 - 2021 and Forecast 2022 - 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Gulf Cooperation Council (GCC) Countries
14.5.2. Israel
14.5.3. South Africa
14.5.4. Rest of MEA
14.6. MEA Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2022 - 2028
14.7. MEA Energy Drinks Market Dynamics – Trends
15. Competition Landscape 
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, Feedstock Material & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
15.2.1. Red Bull GmbH
15.2.2. Goldwin Healthcare
15.2.3. Power Horse Energy Drinks GmbH
15.2.4. Rockstar, Inc.
15.2.5. Monster Beverages Corporation
16. Research Methodology
17. Key Assumptions and Acronyms
  • Red Bull GmbH
  • Goldwin Healthcare
  • Power Horse Energy Drinks GmbH
  • Rockstar, Inc.
  • Monster Beverages Corporation