Eye Makeup Market by Product (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Others), By Application (Sweat proof makeup, Smudge Free Makeup, Mineral Makeup, Others), by Nature of Product (Organic, Synthetic), by Distribution Channel (Hyper Markets, Super Markets, Convenience Stores, Specialty Stores, Online E-Commerce, Others) by Pricing (Economic, Premium), and Geography (North America, Europe, Asia Pacific, Latin America, and MEA) and forecast to 2029

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Eye Makeup Market size was valued at USD 15,342.9 million in 2022 and is expected to grow at a  CAGR of 6.4% from 2023 to 2029. Eye makeup includes many products like mascara, eye shadow, eye liner, eye pencil. Women are the major consumers of eye makeup hence the market is completely dependent on this segment. The increasing awareness on physical appearance of public and enhancing appearance in past few years has driven the market growth. In addition the rise in per capita of countries like India, Indonesia , UAE and other countries has made the public to invest on the makeup segment which is expected to fuel up the growth of eye makeup market across the globe. The rising advertisements in social media platforms like twitter, Instagram, face book has helped the market key players in marketing their product in a wide angle of population and attract the customers which has influenced the market growth rate a significant rate. Increase in working class women is expected to boost the eye makeup market which makes them financially independent in purchasing their personal care products. The rising number of social media influencers helps in creating awareness among the people about the product which is expected to propel the growth of market in the forecasted years. In addition Low cost products, easy use and ease availability of the product is expected to propel the growth of the market in the forecasted years. However strict rules and regulation on the use of ingredients in cosmetics is expected to hinder the market growth in the forecasted years. Geographically, North America region held the major market share in 2022 and is expected to dominate the global eye makeup market in the forecasted years.

Eye Makeup Market Key Developments:

In January 2023, My Glamm launched ‘wonder glide gel eyeliner’ which comes with smudge proof, ultra-pigment shades and matt-finish
In February 2023, Victoria Beckham Beauty has launched its product eyewear, a cream eye shadow with seven shades.
IN March 2022, Milk Makeup launched its product Eye rise lightning mascara made with the Vegan lash wrap technology.

Eye Makeup Market Summary

Study Period

2023 – 2029

Base Year




Largest Market

North America

Fastest Growing Market

Asia Pacific
Eye Makeup Market Dynamics

The eye makeup market is growing globally due to the increased awareness among the people on enhancing the appearance and the increase in per capita income is expected to be key growth factor in the forecasted years. The increasing trends among the public by social media influencer is also expected to fuel the market growth. Increasing awareness about the organic makeup among the public is expected to grow the organic based makeup product market in the future. The increasing demand for Halal cosmetics has provided an opportunity to the key players in the market growth rate in middle east region. Hence, this will drive the global market growth at a significant rate.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Eye Makeup Market Segmentation

By Product
  • Mascara
  • Eye Shadow
  • Eye Liner
  • Eye Pencil
  • Others
By Application
  • Organic
  • Synthetic
By Distribution Channel
  • Hyper Markets
  • Super Markets
  • Convenience Stores
  • Specialty Stores
  • Online E-Commerce
  • Others
By Pricing
  • Economic
  • Premium
By Geography
  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA


Frequently Asked Questions

Eye Makeup market was valued at USD 15,342.9 million in 2022 and is expected to grow at a 6.4% CAGR from 2023 to 2029.

The rising demand for eye makeup products in countries like USA, Canada. The growing awareness about the makeup product among the people and increasing social media influencers are the key driving factors in the market growth.

The leading players in the global Eye Makeup market are L’Oreal S.A, New Avon LLC, Revlon, Coty inc., Shiseido Company Ltd., Milk Makeup, Mary Kay, Henkel, Victoria Beckham Beauty, Amore Pacific, Beiersdorf, Unilever, N R Beauty World, Lalji International

The rise in demand for organic makeup products in Asia pacific region and the rising demand for Halal Cosmetic products are the opportunities for key market players in the eye makeup market.

  • LOreal S.A
  • New Avon LLC
  • Revlon
  • Coty inc.
  • Shiseido Company Ltd.
  • Milk Makeup
  • Mary Kay
  • Henkel
  • Victoria Beckham Beauty
  • Amore Pacific
  • Beiersdorf
  • Unilever
  • N R Beauty World
  • Lalji International