Eye Makeup Market: By Product (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Others), By Application (Sweat proof makeup, Smudge Free Makeup, Mineral Makeup, Others), By Nature of Product (Organic, Synthetic), By Distribution Channel (Hyper Markets, Super Markets, Convenience Stores, Specialty Stores, Online E-Commerce, Others) By Pricing (Economic, Premium), and Geography  

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Eye Makeup Market size was valued at USD 15,6542.9 million in 2023 and is expected to grow at a  CAGR of 7.2% from 2024 to 2030 Eye makeup includes many products like mascara, eye shadow, eye liner, eye pencil. Women are the major consumers of eye makeup hence the market is completely dependent on this segment. The increasing awareness on physical appearance of public and enhancing appearance in past few years has driven the market growth. In addition the rise in per capita of countries like India, Indonesia , UAE and other countries has made the public to invest on the makeup segment which is expected to fuel up the growth of eye makeup market across the globe. The rising advertisements in social media platforms like twitter, Instagram, face book has helped the market key players in marketing their product in a wide angle of population and attract the customers which has influenced the market growth rate a significant rate. Increase in working class women is expected to boost the eye makeup market which makes them financially independent in purchasing their personal care products. The rising number of social media influencers helps in creating awareness among the people about the product which is expected to propel the growth of market in the forecasted years. In addition Low cost products, easy use and ease availability of the product is expected to propel the growth of the market in the forecasted years. However strict rules and regulation on the use of ingredients in cosmetics is expected to hinder the market growth in the forecasted years. Geographically, North America region held the major market share in 2022 and is expected to dominate the global eye makeup market in the forecasted years.

Eye Makeup Market Key Developments:

  • In January 2023, My Glamm launched ‘wonder glide gel eyeliner’ which comes with smudge proof, ultra-pigment shades and matt-finish
  • In February 2023, Victoria Beckham Beauty has launched its product eyewear, a cream eye shadow with seven shades.
  • In March 2022, Milk Makeup launched its product Eye rise lightning mascara made with the Vegan lash wrap technology.

Eye Makeup Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

7.2%

Largest Market

North America

Fastest Growing Market

Asia Pacific
Eye Makeup Market Dynamics

The eye makeup market is growing globally due to the increased awareness among the people on enhancing the appearance and the increase in per capita income is expected to be key growth factor in the forecasted years. The increasing trends among the public by social media influencer is also expected to fuel the market growth. Increasing awareness about the organic makeup among the public is expected to grow the organic based makeup product market in the future. The increasing demand for Halal cosmetics has provided an opportunity to the key players in the market growth rate in middle east region. Hence, this will drive the global market growth at a significant rate.

Eye Makeup Market Segmentation

By Product
  • Mascara
  • Eye Shadow
  • Eye Liner
  • Eye Pencil
  • Others
By Application
  • Organic
  • Synthetic
By Distribution Channel
  • Hyper Markets
  • Super Markets
  • Convenience Stores
  • Specialty Stores
  • Online E-Commerce
  • Others
By Pricing
  • Economic
  • Premium
By Geography
  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA
LOCATION

Geography

Frequently Asked Questions

Eye Makeup market was valued at USD 15,6542.9 million in 2023 and is expected to grow at a 7.2% CAGR from 2024 to 2030.

The rising demand for eye makeup products in countries like USA, Canada. The growing awareness about the makeup product among the people and increasing social media influencers are the key driving factors in the market growth.

The leading players in the global Eye Makeup market are L’Oreal S.A, New Avon LLC, Revlon, Coty inc., Shiseido Company Ltd., Milk Makeup, Mary Kay, Henkel, Victoria Beckham Beauty, Amore Pacific, Beiersdorf, Unilever, N R Beauty World, Lalji International

The rise in demand for organic makeup products in Asia pacific region and the rising demand for Halal Cosmetic products are the opportunities for key market players in the eye makeup market.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1. Executive Summary
2. Global Eye Makeup Market Introduction 
2.1.Global Eye Makeup Market  - Taxonomy
2.2.Global Eye Makeup Market  - Definitions
2.2.1.Product
2.2.2.Application
2.2.3. Distribution Channel
2.2.4.Pricing
2.2.5.Geography
3. Global Eye Makeup Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Global Eye Makeup Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Global Eye Makeup Market  By Product, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Mascara
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Eye Shadow
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Eye Liner
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Eye Pencil
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Others
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
6. Global Eye Makeup Market  By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Organic
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Synthetic
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7. Global Eye Makeup Market  By  Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Hyper Markets
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Super Markets
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Convenience Stores
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Specialty Stores
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Online E-Commerce
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
7.6. Others
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.6.3. Market Opportunity Analysis 
8. Global Eye Makeup Market  By Pricing, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Economic
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Premium
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
9. Global Eye Makeup Market  By Geography, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. The Asia Pacific
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Latin America
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. MEA
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10. North America Eye Makeup Market,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Mascara
10.1.2.Eye Shadow
10.1.3.Eye Liner
10.1.4.Eye Pencil
10.1.5.Others
10.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Organic
10.2.2.Synthetic
10.3.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Hyper Markets
10.3.2.Super Markets
10.3.3.Convenience Stores
10.3.4.Specialty Stores
10.3.5.Online E-Commerce
10.3.6.Others
10.4.  Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Economic
10.4.2.Premium
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11. Europe Eye Makeup Market,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Mascara
11.1.2.Eye Shadow
11.1.3.Eye Liner
11.1.4.Eye Pencil
11.1.5.Others
11.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Organic
11.2.2.Synthetic
11.3.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Hyper Markets
11.3.2.Super Markets
11.3.3.Convenience Stores
11.3.4.Specialty Stores
11.3.5.Online E-Commerce
11.3.6.Others
11.4.  Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Economic
11.4.2.Premium
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
11.5.6.Rest of EU
12. The Asia Pacific Eye Makeup Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Mascara
12.1.2.Eye Shadow
12.1.3.Eye Liner
12.1.4.Eye Pencil
12.1.5.Others
12.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Organic
12.2.2.Synthetic
12.3.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Hyper Markets
12.3.2.Super Markets
12.3.3.Convenience Stores
12.3.4.Specialty Stores
12.3.5.Online E-Commerce
12.3.6.Others
12.4.  Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Economic
12.4.2.Premium
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13. Latin America Eye Makeup Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Mascara
13.1.2.Eye Shadow
13.1.3.Eye Liner
13.1.4.Eye Pencil
13.1.5.Others
13.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Organic
13.2.2.Synthetic
13.3.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Hyper Markets
13.3.2.Super Markets
13.3.3.Convenience Stores
13.3.4.Specialty Stores
13.3.5.Online E-Commerce
13.3.6.Others
13.4.  Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Economic
13.4.2.Premium
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14. MEA Eye Makeup Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Product Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Mascara
14.1.2.Eye Shadow
14.1.3.Eye Liner
14.1.4.Eye Pencil
14.1.5.Others
14.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Organic
14.2.2.Synthetic
14.3.   Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Hyper Markets
14.3.2.Super Markets
14.3.3.Convenience Stores
14.3.4.Specialty Stores
14.3.5.Online E-Commerce
14.3.6.Others
14.4.  Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Economic
14.4.2.Premium
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.LOreal S.A
15.2.2.New Avon LLC
15.2.3.Revlon
15.2.4.Coty inc.
15.2.5.Shiseido Company Ltd.
15.2.6.Milk Makeup
15.2.7.Mary Kay
15.2.8.Henkel
15.2.9.Victoria Beckham Beauty
15.2.10.Amore Pacific
15.2.11.Beiersdorf
15.2.12.Unilever
15.2.13.N R Beauty World
15.2.14.Lalji International
16. Research Methodology 
17. Appendix and Abbreviations 
  • LOreal S.A
  • New Avon LLC
  • Revlon
  • Coty inc.
  • Shiseido Company Ltd.
  • Milk Makeup
  • Mary Kay
  • Henkel
  • Victoria Beckham Beauty
  • Amore Pacific
  • Beiersdorf
  • Unilever
  • N R Beauty World
  • Lalji International

Adjacent Markets