Frozen Fruits and Vegetables Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Dehydrated Fruit, Freeze Dried Fruit Powder, Dehydrated Vegetable, Freeze Dried Vegetable Powder, and Others), By Distribution Channel (Supermarket, Convenience Store, Specialty Store, and Online Sale), and Region 2020-2031

Frozen Fruits and Vegetables Market size was valued at US$ 29,487.2 million in 2024 and is expected to reach US$ 36,512.7 million by 2031, growing at a significant CAGR of 31% from 2025-2031. The market is a segment of the food industry involved in the manufacturing, distribution, and sale of fruits and vegetables that have been processed and frozen to extend their shelf life. The global market is primarily driven by the increasing demand for convenient, nutritious, and long shelf-life food options amid rising urbanization and time-constrained lifestyles. With dual-income households, growing numbers of single-person families, and modern retail access, frozen produce is becoming a preferred alternative to fresh items due to its preserved nutritional value and minimal prep time. Key trends bolstering this growth include the surge in value-added product offerings such as smoothie kits, stir-fry mixes, and pre-cut medleys, alongside a strong consumer shift toward clean-label, organic, and fortified options. E-commerce platforms and home delivery services are further enabling access to premium frozen goods.

The market’s core opportunity lies in aligning with plant-based, health-conscious consumer trends, fuelling innovation in superfood blends, vegan-ready meals, and functional ingredient combinations. Additionally, rising demand in emerging markets and private-label expansion offer significant growth avenues. However, the market faces notable restraints in the form of underdeveloped cold chain infrastructure in low- and middle-income countries, which impacts product quality and distribution efficiency. Also, lingering misconceptions about frozen foods’ freshness and nutrition continue to challenge broader adoption. Despite these hurdles, the market remains resilient, driven by evolving dietary habits and technological advancements in packaging and preservation.

Facts & Figures

• Growth of Cold Chain Infrastructure: The global expansion of temperature-controlled logistics and storage is enabling the wider distribution of frozen produce, even in emerging economies. Better infrastructure ensures product integrity across transport and retail chains. For instance, a World Bank 2023 whitepaper emphasized that cold chain investment in countries like India and Kenya could reduce post-harvest losses by up to 30%, opening new markets for frozen goods.
• Increased Health and Wellness Awareness: With rising health consciousness, more consumers are turning to frozen fruits and vegetables as a clean, nutrient-rich, and low-calorie food source. They are viewed as a reliable alternative to out-of-season or poor-quality fresh produce. For instance, the International Food Information Council (IFIC) 2023 survey reported that 76% of U.S. adults consider frozen produce just as healthy, or healthier than fresh options when processed and stored properly.
• E-commerce and Direct-to-Consumer Expansion: Online grocery platforms and frozen food delivery services are transforming consumer access, especially in urban areas where convenience and digital adoption are high. For instance, in February 2024, Walmart announced it had expanded its frozen food delivery capacity across 300 new U.S. ZIP codes, citing rising demand for pre-cut vegetables and fruit smoothie packs.
• Food Waste Reduction Initiatives: Frozen fruits and vegetables reduce spoilage, enabling consumers and retailers to cut down on waste, especially compared to fresh produce with a shorter shelf life. For instance, in 2019, a 2023 study published in the Resources, Conservation & Recycling journal found that households using frozen produce had 29% lower fruit and vegetable waste compared to those using only fresh items.

Key Developments 

• In June 2025, We Store Frozen struck a $15 million agreement to supply private-label frozen fruits and vegetables to H-E-B and Walmart. It will strengthen the company’s retail penetration and scale for a burgeoning frozen-supply startup.
• In November 2024, Lakeside Foods announced it would acquire Smith Frozen Foods, including its production and cold storage facilities in Oregon, to boost frozen vegetable capacity on the U.S. West Coast and broaden its retail, foodservice, and industrial customer base.
• In February 2024, Twin City Foods and Smith Frozen Foods signed an agreement to merge under TCF Holdings Inc. to consolidate regional frozen-vegetable production, streamline processing and storage, and strengthen local farmer partnerships.

Frozen Fruits and Vegetables Market Segmentation

Based on the Type 

• Dehydrated Fruit
• Freeze Dried Fruit Powder
• Dehydrated Vegetables
• Freeze Dried Vegetable Powder
• Others

Among the product types, dehydrated vegetables hold the largest market share in the global frozen fruits and vegetables market. This dominance is driven by their widespread use in ready-to-eat meals, instant noodles, soups, and fast-food offerings, especially across foodservice and packaged food industries. Dehydrated vegetables offer a longer shelf life, reduced weight for transportation, and easy rehydration, making them ideal for both industrial and household consumption. Countries like China and the U.S. are major producers and exporters of these products. In contrast, freeze-dried vegetable powder holds the smallest market share due to higher production costs and niche applications primarily in health supplements and premium functional foods.

Based on the Distribution Channel 

• Supermarket
• Convenience Store
• Specialty Store
• Online Sale

The supermarkets hold the largest market share in the global frozen fruits and vegetables market. This is due to their wide reach, large storage capacity, and ability to maintain cold chain requirements. Supermarkets offer a diverse range of frozen products under one roof, including both private-label and branded items, which cater to varied consumer preferences. Chains like Walmart (USA), Tesco (UK), and Big Bazaar (India) are key contributors to this dominance. Their promotional strategies and bulk discounting also help drive volume sales. On the other hand, specialty stores have a smaller share, as they often target niche health-conscious consumers and operate on a smaller scale with limited distribution reach.