Greenhouse Horticulture Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Grow Bags, Greenhouse Films, Wind Break and Shelter Nets, Horticulture Twines, and Others), Material (Plastic, and Glass), By Technology (Heating System, Cooling System, and Others) Crop Type (Fruits and Vegetables, Flowers and Ornamentals, Nursery Crops, and Others) By End User (Research and educational institutes, Commercial growers, Retail gardens, and Others), and Region Forecast 2020-2031

Greenhouse Horticulture Market size was valued at US$ 34,162.4 million in 2024 and is projected to reach US$ 55,217.3 million by 2031 at a CAGR of 7.1% from 2025-2031. Moreover, the U.S. Greenhouse Horticulture Market is projected to grow significantly, reaching an estimated value of US$ 17,227.8 Million by 2031. Greenhouse horticulture is growing crops in a transparent structure to provide the plants with a customized growth environment where greenhouses can change environmental parameters like light, humidity, temperature, and carbon dioxide (CO2) emissions while also protecting crops from pests.

This market is witnessing strong growth, primarily driven by the rising adoption of sustainable horticulture practices and increasing agricultural modernization. Farmers are turning to smart technologies such as IoT-enabled lighting, AI-powered sensors, and robotic systems to enhance yield, monitor crops, and reduce resource waste. The global push toward organic, locally-grown produce and shrinking arable land due to urbanization further accelerates greenhouse adoption. Among major trends, smart automation and AI-integrated climate control systems are transforming greenhouse management, enabling real-time monitoring of environmental variables like temperature, humidity, and irrigation for optimized productivity. Additionally, vertical and hydroponic farming are gaining popularity, especially in urban areas.

A significant opportunity lies in intelligent, eco-friendly greenhouse models using AI, hydroponics, and modular technologies that cut energy and water usage while increasing yields. However, the market faces restraints in the form of high initial investment costs for advanced infrastructure and energy-intensive operations. These challenges are especially impactful for small and medium farmers. Limited financing options, skilled labor shortages, and complex pest management also hinder widespread adoption. Despite this, innovation, sustainability focus, and government support are expected to pave the way for robust growth in the global greenhouse horticulture sector.

Facts & Figures

• Adoption of Smart Automation & IoT Systems: At Indoor Ag?Con 2025, exhibitors demonstrated AI- and IoT-enabled climate control, intelligent ventilation, and hydroponics systems capable of reducing water and energy use by 30–40% while improving yields, highlighting efficiency gains driving grower adoption.
• Government Subsidies for Infrastructure Expansion: On June 12, 2025, the Uttar Pradesh government announced a 50% subsidy for greenhouse and polyhouse setups across 44 districts, supporting off-season crop production and boosting farmer income, showing policy-driven acceleration of greenhouse uptake.
• Energy-efficient Innovations: The New technologies like dynamic LED lighting, evaporative cooling, and positive pressure ventilation systems featured at Indoor Ag?Con are reducing operational costs and minimizing environmental impact, making modern greenhouses more sustainable and financially attractive.
• Urban & Vertical Farming Integration: The rise of vertical farming, hydroponics, and modular indoor systems, highlighted by smart automation booths at Indoor Ag?Con, addresses urban land constraints and boosts per-square-meter yield in cities.

Key Developments

• In June 2025, the Uttar Pradesh government in India launched a program offering 50% subsidies on polyhouse and greenhouse construction under its Agriculture Infrastructure Fund and Horticulture Missions. Currently, 37 structures are live with another 29 in development across 44 districts. Farmers also receive technical training alongside financial incentives to encourage off-season vegetable cultivation.
• In June 2025, the Horticulture Department of Karnataka announced a 50% subsidy for solar-powered irrigation pumps in Mysuru and Chamarajanagar districts, aiming to improve sustainable greenhouse irrigation. The initiative targets 213 farmers in FY?2025–26 and includes tiered support options for different farm sizes.
• In February 2025, Netafim rolled out its new Hybrid Dripline system, the first-ever integrated dripline with built-in outlets designed for greenhouses, vineyards, and orchards. This innovation reduces clogging, simplifies installation, and enhances water distribution efficiency, boasting leak-free performance and lower labor needs.
• In February 2025, Sensei Ag’s solar-powered greenhouses in Hawaii are reshaping its focus from large-scale food production to developing adaptable software and robotic systems for greenhouse automation, marking a strategic pivot toward scalable innovation.

Greenhouse Horticulture Market Segmentation

Based on the product

• Grow Bags
• Greenhouse Films
• Wind Break and Shelter Nets
• Horticulture Twines
• Others

In the greenhouse horticulture market, greenhouse films hold the highest market share. These films are vital for controlling temperature, light diffusion, and UV protection, which are essential for optimal plant growth in protected environments. Their affordability, durability, and ease of installation make them the most widely used covering material, particularly in large-scale and commercial greenhouses. Additionally, ongoing innovations such as anti-drip and anti-fog coatings further enhance their performance. In contrast, segments like horticulture twines and wind break nets cater to more niche applications, contributing less to overall revenue but still playing important supportive roles in crop management.

Based on the material

• Plastic
• Glass

The plastic segment is expected to dominate the market. One of the main reasons is its remarkable versatility and adaptability. Plastic materials, such as polyethylene and polyvinyl chloride (PVC), are commonly used to make greenhouse structures and covers. Their lightweight nature, durability, and cost-effectiveness make them ideal for establishing enclosed growing areas. Besides, the glass segment is growing at a rapid rate. Glass greenhouses offer better insulation and energy efficiency, aligning with sustainable agricultural practices. Thereby, driving the segment growth.

Based on the technology

• Heating System
• Cooling System
• Others

The cooling system segment is expected to hold the highest market share. This is primarily due to the growing adoption of greenhouses in warmer regions, especially across Asia-Pacific, the Middle East, and parts of Southern Europe, where temperature regulation is critical to maintaining plant health and optimizing yields. Cooling systems like evaporative cooling pads and ventilation solutions are essential in these climates. Conversely, while heating systems remain crucial in colder regions, their market penetration is more geographically limited, contributing to a smaller share in the global landscape.

Based on the crop type

• Fruits and Vegetables
• Flowers and Ornamentals
• Nursery Crops
• Others

The fruits and vegetables segment is expected to dominate the market. Consumers seek alternate energy sources to counteract rising electricity costs. Consumers’ desire for fresh, healthful, and locally sourced goods has spurred demand for fruits and vegetables. Greenhouse horticulture provides a controlled environment that allows for year-round production, ensuring regular availability of these critical foods even in harsh climates. Besides, the flowers and ornamentals segment is growing at a rapid rate. The growing trends of flowering are anticipated to boost the market growth. The Nursery Crops segment holds the lowest market share as the nursery crops (like saplings, shrubs, and young plants) typically require less intensive greenhouse infrastructure and are often grown in open-field nurseries or simple shade structures.

Based on the end user

• Research and educational institutes,
• Commercial growers
• Retail gardens
• Others

Among the end users, commercial growers hold the highest market share in the global greenhouse horticulture market. Their dominance stems from the large-scale cultivation of vegetables, fruits, and flowers in controlled environments to meet the growing demand for high-yield, quality produce year-round. These growers benefit from advancements in climate control, hydroponics, and automation, enabling efficient and profitable operations. The rising trend of export-oriented floriculture and food production further strengthens their position. In contrast, research and educational institutes account for the smallest market share, primarily due to limited-scale operations focused on experimentation, training, and academic purposes rather than large-scale production.