Kombucha Market: By Type, By Distribution Channel, and Region Forecast 2020-2031  

Kombucha Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Original/Regular and Flavoured), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others), and Region Forecast 2020-2031  

Kombucha Market size was valued at US$ 4,896.3 million in 2023 growing at a significant CAGR of 15.9% from 2024 to 2030. Kombucha is a fermented sweetened tea beverage, frequently made by using green or black tea. The fermentation of the drink is done by means of a symbiotic bacterial culture and yeast strain (SCOBY), which outcomes in an effervescent, light  tea beverage with a minor alcohol content of 0.5% owing to the natural fermentation procedure. The global market provides a detailed overview and that can be segmented by type and by Distribution channel. By type, the Kombucha market growth has been segmented into Original/Regular and Flavoured. The Flavoured segment is likely to be the largest and fastest-growing segment in terms of type. The rise of this segment is mainly due to the rising disposition of consumers towards innovative and new beverages. This starts numerous opportunities for producers to fill natural flavoring botanicals and agents due to the growing awareness among customers about the harmful effects of artificial flavors. Altering consumer preferences concerning probiotic beverages and the inclination to discover new flavors will help consolidate market growth. Moreover, numerous manufacturers are introducing novel flavors in beverages, which are likely to propel market growth further. Based on the Distribution channel, the Kombucha market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others.

Among these, the Supermarkets/Hypermarkets Distribution channel segment is expected to have the fastest-growing market during the forecast period 2023-2029. The variety of advanced flavors is also appealing to a large number of consumers, with businesses contributing novel flavors such as passionfruit, lavender, peach, and watermelon together with their unique beverages and advertising them through off-trade stages. Minibar Delivery (ReserveBar Express Corp.), InstaCart, Drizly, and Total Wine & More are important sellers of these kombucha beverages.

Kombucha Market Key Development:

  • In July 2021, Remedy Drinks launched in the U.S, a zero-sugar shelf-stable product. In July 2021, Remedy Drinks collaborated with the digital and e-commerce marketing company in China, RooLife Group Ltd., to sell its kombucha drinks.

Global Kombucha Market Summary

Study Period

2025-2031

Base Year

2024

CAGR

15.9%

Largest Market

North-America

Fastest Growing Market

Asia-Pacific

Kombucha Market Dynamics

The health benefits are anticipated to propel the market growth over the forecast years. Moreover, the growing health-conscious populace is burgeoning the market growth over the forecast years.

Global Kombucha Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2025-2031

Market Size in 2023

US$ 4,896.3 million

Market CAGR

15.9%

By Type

  • Original/Regular
  • Flavoured

By Distribution Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Health Stores
  • Online Retailers
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Key Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter's Five Force Analysis

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Frequently Asked Questions

The global kombucha market size was valued at US$ 4,896.3 million in 2023 and is projected to grow at a CAGR of 15.9% from 2024 to 2030.

Increasing inclination towards drinks which are non-alcoholic

Growing acceptance of the drink amongst consumer

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Author

Sravani

Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of expe.....

 

Key Market Players

  • Millennium Products, Inc. (U.S.)
  • Reeds, Inc. (U.S.)
  • The Hain Celestial Group (U.S.)
  • Revive Kombucha (U.S.)
  • Kosmic Kombucha (U.S.)
  • Cell Nique Corporation (U.S.)
  • Buchi Kombucha
  • Gts Kombucha (U.S.)
  • Townshends Tea Company
  • The Humm Kombucha Llc (U.S.)
  • Red Bull Gmbh (Austria)
  • Makana Beverages Inc.
  • Nesalla Kombucha (U.S.)
  • Live Soda Kombucha (U.S.)
  • Kombucha Wonder Drink (U.S.)

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