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Kombucha Market: By Type, By Distribution Channel, and Region Forecast 2020-2031
Kombucha Market size was valued at US$ 4,896.3 million in 2023 growing at a significant CAGR of 15.9% from 2024 to 2030. Kombucha is a fermented sweetened tea beverage, frequently made by using green or black tea. The fermentation of the drink is done by means of a symbiotic bacterial culture and yeast strain (SCOBY), which outcomes in an effervescent, light tea beverage with a minor alcohol content of 0.5% owing to the natural fermentation procedure. The global market provides a detailed overview and that can be segmented by type and by Distribution channel. By type, the Kombucha market growth has been segmented into Original/Regular and Flavoured. The Flavoured segment is likely to be the largest and fastest-growing segment in terms of type. The rise of this segment is mainly due to the rising disposition of consumers towards innovative and new beverages. This starts numerous opportunities for producers to fill natural flavoring botanicals and agents due to the growing awareness among customers about the harmful effects of artificial flavors. Altering consumer preferences concerning probiotic beverages and the inclination to discover new flavors will help consolidate market growth. Moreover, numerous manufacturers are introducing novel flavors in beverages, which are likely to propel market growth further. Based on the Distribution channel, the Kombucha market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others.
Among these, the Supermarkets/Hypermarkets Distribution channel segment is expected to have the fastest-growing market during the forecast period 2023-2029. The variety of advanced flavors is also appealing to a large number of consumers, with businesses contributing novel flavors such as passionfruit, lavender, peach, and watermelon together with their unique beverages and advertising them through off-trade stages. Minibar Delivery (ReserveBar Express Corp.), InstaCart, Drizly, and Total Wine & More are important sellers of these kombucha beverages.
Study Period
2025-2031Base Year
2024CAGR
15.9%Largest Market
North-AmericaFastest Growing Market
Asia-Pacific
The health benefits are anticipated to propel the market growth over the forecast years. Moreover, the growing health-conscious populace is burgeoning the market growth over the forecast years.
Report Benchmarks |
Details |
Report Study Period |
2025-2031 |
Market Size in 2023 |
US$ 4,896.3 million |
Market CAGR |
15.9% |
By Type |
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By Distribution Channel |
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By Region |
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The global kombucha market size was valued at US$ 4,896.3 million in 2023 and is projected to grow at a CAGR of 15.9% from 2024 to 2030.
Increasing inclination towards drinks which are non-alcoholic
Growing acceptance of the drink amongst consumer
Key Market Players